Smart Data Collective
SEPTEMBER 25, 2019
Data breaches are becoming more common in today’s society. Hackers know they can sell compromised information on the dark web or use it for purposes such as blackmail. However, encryption technology for data protection is widely available. It involves protecting information with cryptography via a scrambled code. Only people with the key to decode the data can read it.
Zoominfo
SEPTEMBER 25, 2019
When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Direct mail is one of the very first outreach strategies employed by businesses.
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Primary Intelligence
SEPTEMBER 25, 2019
Sales training is meant to help salespeople improve their effectiveness and close more deals. The goal is to help sales gain the techniques that make the most impact on winning business. But what is the real world effectiveness of this? In 2005, CSO Insights determined that 41% of sales reps missed their quota. As the age of information has blossomed with the maturation of the Internet, sales reps have had more information at their disposal than ever.
Moz
SEPTEMBER 26, 2019
Posted by Dr-Pete If you've been searching for a quick hack to write content for featured snippets, this isn't the article for you. But if you're looking for lasting results and a smart tactic to increase your chances of winning a snippet, you're definitely in the right place. Borrowed from journalism, the inverted pyramid method of writing can help you craft intentional, compelling, rich content that will help you rank for multiple queries and win more than one snippet at a time.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Smart Data Collective
SEPTEMBER 26, 2019
Traditionally, the world of investing was bland and exclusive. Investment vehicles were not very different from one another and minimum capital requirements meant that even this was reserved for the few who had the means. Most ordinary people had to settle for a savings account at their local bank while some even opted to simply put their savings under their mattress.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Datapine Blog
SEPTEMBER 25, 2019
In the Age of Information, data equals power. By harnessing the power of your business’s most valuable digital insights, you will enhance decision-making, improve internal communication, and accelerate your success. But with so much information and such little time in the day, how do you get the most from your data? Data is most effective when it’s visual, easy to analyze, and accessible to everyone in the organization.
Fuld
SEPTEMBER 23, 2019
Background + Challenge. An international consumer goods company engaged Fuld + Company to determine the market size and assess marketplace dynamics in a large European country in support of a potential investment by leveraging unique methodology including on the ground field research. The client was unable to use syndicated research for their product in this particular country because the product is sold through traditional trade outlets like corner stores and small shops as opposed to modern tr
Smart Data Collective
SEPTEMBER 26, 2019
The big data market is expected to be worth $189 billion by the end of this year. This is over a 50% increase in just four years. A number of factors are driving growth in big data. Demand for big data is part of the reason for the growth, but the fact that big data technology is evolving is another. New software is making big data more viable than ever.
Elegant BI
SEPTEMBER 27, 2019
Data Analytics Can Transform Users to Citizen Data Scientists! The term ‘data analytics can seem daunting to the average business user. Isn’t analytics something that is the sole domain of data scientists? No, actually it is not! Today’s Data Analytics Tools are designed for the average business user and make it easier than ever to gather, analyze and understand data.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Happy Market
SEPTEMBER 24, 2019
My guest today is Aji Ghose, PhD in computational cognitive modeling, and is Head of Research and Data Science at Sky. Sky is a media and telecommunications conglomerate owned by Comcast and headquartered in London. Sky is Europe's largest media company and pay-TV broadcaster by revenue with 23 million subscribers and more than 31,000 employees as of 2019.
Moz
SEPTEMBER 24, 2019
Posted by Dr-Pete On Monday, September 16, Google announced that they would be restricting review stars in SERPs to specific schemas and would stop displaying reviews that they deemed to be "self-serving." It wasn't clear at the time when this change would be happening, or if it had already happened. Across our daily MozCast tracking set, we measured a drop the morning of September 16 (in sync with the announcement) followed by a continued drop the next day.
Smart Data Collective
SEPTEMBER 24, 2019
Big data is changing the world in a number of ways. Companies rely on data to deliver efficient services, but they also have to worry about cybersecurity risks. Towards Data Science provided a very detailed guide on the relevance of machine learning to hackers. Hackers use a number of different big data tools to orchestrate more severe attacks. As big data leads to new cybersecurity risks , a growing number of managers are falling victim.
Elegant BI
SEPTEMBER 26, 2019
Data Visualization Tools Provide Crucial Decision Support! If they are to help your users achieve their goals and understand what is happening within your organization, data visualization tools must be easy to use, with sophisticated functionality and an intuitive user interface. If you want business users to leverage data visualization software, you have to give them something they can easily use and adopt with smart visualization that will recommend the best way to process and visualize data,
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Markets and Markets
SEPTEMBER 23, 2019
On 18th September 2019, Japanese chemical and engineering company, Nichia Corporation, and German semiconductor major, Infineon, announced their collaboration for developing a high-definition (HD) light engine with more than 16,000 micro-LEDs for front light applications. The new device will provide high resolution light to the entire field of view of the driver.
MarketCulture
SEPTEMBER 23, 2019
A true test of any company is what happens when things go wrong. Does the leadership step up to fix a problem? Is it a bandaid fix? or is it something permanent, that involves going to the root cause of a problem. The world’s most customer centric company, Amazon has a great methodology called “Correction of Error” or COE. As Scott Brinker outlines in his article on innovating like Amazon: It has been baked into their culture and requires all leaders to ask the following quest
Smart Data Collective
SEPTEMBER 26, 2019
There are many ways that big data is being utilized in marketing. We have talked extensively about the use of big data in digital marketing, but it can very useful in traditional marketing strategies as well. One study from Forbes found that 55% of companies have used big data analytics. However, there are other big data applications that they have overlooked.
Zoominfo
SEPTEMBER 23, 2019
It’s no overstatement to suggest that a unique selling proposition (USP) is the very soul of any marketing strategy. The notion dates back to the 1940s when advertisers started to explore the ways in which their marketing propositions influenced customers to buy from one company over another. . No matter what you sell, there’s a reason a customer with many options chooses your brand— and a fully-realized USP is integral to that decision.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Moz
SEPTEMBER 22, 2019
Posted by KristinTynski Image search results used to give you the option to “view image” without having to navigate to the site the image was hosted on. When it started in 2013, sites saw a 63% decline in organic traffic from image results. Why? Because there was no need to click through when the image could be viewed in full from within the search results.
BIS Research
SEPTEMBER 26, 2019
BIS Research would like to thank all for attending the webinar on skin microbiome with Larry Weiss, CEO and Founder at Persona Biome and Dr. Eva Berkes, CSO and Co-founder at Quorum Innovations. During the webinar, insights related to new product types in the microbiome industry, new market opportunities and new developments taking place in the industry, were shared with the attendees.
Smart Data Collective
SEPTEMBER 24, 2019
Big data is playing a more essential role in website administration than ever before. TechRepublic points out that it is important for content management. However, it is also ideal for user experience optimization, marketing and much more. The market for big data is growing 41% over the next few years. This is largely due to the need for big data in website management and marketing, as well as advances in AI.
Zoominfo
SEPTEMBER 26, 2019
When the members of your team are in-sync and giving their best effort, they’re not too difficult to manage. If you’ve been leading a team for a while, though, then you know that this type of harmony isn’t always so easy to come by. Employees give their maximum effort when they feel engaged and inspired in their work. A popular new metric for this is called “discretionary effort.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Happy Market
SEPTEMBER 25, 2019
My guest today is David Garcia Pawley, Director of European Countries CMI (Consumer & Market Insights) at Samsung. Established in 1938, Samsung is the world's largest information technology company, consumer electronics maker and chipmaker measured by 2017 revenues. Prior to joining Samsung, David has held senior roles on both the agency and client-side at leading firms including LG and GfK.
BIS Research
SEPTEMBER 25, 2019
The degenerative spine conditions, including scoliosis, spondylolisthesis, and in some cases trauma conditions, cause instability of spine, which is further thrusting the demand for spinal surgeries. Spinal fusion is a surgical technique, which has become common over the years for treating spinal disorders. It helps in fusing single or multiple vertebrae of the spine to stabilize the spinal cord.
Smart Data Collective
SEPTEMBER 24, 2019
Artificial intelligence has been the basis of robotics for several decades. However, early AI technology was not well-suited for solving the countless challenges robots needed to solve. Robots were often programmed with simple algorithms that were made in BASIC or Cobol. They couldn’t adapt, unless the programmers developed more sophisticated artificial intelligence programs to manage them.
Zoominfo
SEPTEMBER 26, 2019
When the members of your team are in-sync and giving their best effort, they’re not too difficult to manage. If you’ve been leading a team for a while, though, then you know that this type of harmony isn’t always so easy to come by. Employees give their maximum effort when they feel engaged and inspired in their work. A popular new metric for this is called “discretionary effort.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Happy Market
SEPTEMBER 24, 2019
My guest today is Paul Lawson, Executive Director at Verve. Based in London, Verve is a market research technology company offering solutions for agile insights and custom panels. Prior to joining Verve, Paul was a Research Director at Synovate. Find Paul Online: LinkedIn: www.linkedin.com/in/paullawson1/?originalSubdomain=uk Website: www.addverve.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: T
Smart Data Collective
SEPTEMBER 26, 2019
Smart items make up the majority of modern life. We have smartphones, smart speakers, smart cars and an entire Internet of Things (IoT) filled with devices meant to make our lives easier and more intuitive. Even the data businesses use has the option to become smart when business intelligence practices come into play. Instead of sifting through mounds of information to find the material you need, you can run everything through some software and receive a report outlining the most pertinent detai
Smart Data Collective
SEPTEMBER 26, 2019
Artificial intelligence is leading to some surprisingly robust advances in the field of digital gaming. One of the most important contributions of artificial intelligence is with geolocation technology. Geolocation technology is something that does not get a lot of discussion among everyday people that have expressed an interest in online gaming. However, people working in the gaming industry recognize how essential it is.
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