Sat.Apr 24, 2021 - Fri.Apr 30, 2021

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How to Create a Winning Brand Positioning Strategy

Crayon

If your brand existed in a vacuum, it’d be easy enough to convey your unique selling proposition to a prospect. You’d be unique because you’d be the only game in town. Your product’s defining features would be yours and yours alone. If only. What makes brand positioning so fun, though, is that your brand doesn’t exist in a vacuum. You do have competitors.

Win 751
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The Role of CI in the FDA Approval Process

Cipher

For many life science companies, the FDA approval process is a long, arduous journey that spans years and requires tens of millions of dollars. The stakes are high, with groundbreaking science, fierce competition, and tight regulatory oversight rendering this a highly competitive industry.

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The Incredible Impact of Blockchain Technology on the Economy

Smart Data Collective

The crypto market is booming once again. After a 2-year long bear market, prices are skyrocketing far and wide, with Bitcoin leading the charge. In November, Investopedia reported that prices of bitcoin rose 111% and they seem to be increasing even further. Bitcoin has tripled in value since it raced past its previous all-time high of $20.000. This has pushed investors, retail and institutional, into a buying frenzy.

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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers.

Loss 264
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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11 Essential Sales Enablement Statistics for 2021

Crayon

Sales enablement statistics are useful for a number of reasons. Maybe you’re new to the discipline and trying to quickly learn as much as possible. Maybe you’re building a business case for the formalization of a sales enablement strategy and looking for quantitative data that you can use to your advantage. Or maybe you’re just curious. No matter what you’re trying to accomplish, you’ve come to the right place.

More Trending

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4 Industries Benefiting from Data-Driven Mobile App Development

Smart Data Collective

As technology continues to evolve, industry leaders are paving the way by using new and emerging capabilities to their advantage. For instance, mobile app development has been an important feature of the last decade. As users demand more intuitive apps and mobile friendly websites from goods and services providers, how are key industries benefiting?

Travel 333
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Director of Markets and Competitive Intelligence at SUEZ Water Technologies & Solutions Answers the Questions

Octopus

This article is the latest in our questions respected Competitive Intelligence professionals. This week we speak to Enrico Vonghia, Director of Markets and Competitive Intelligence at SUEZ in Canada. Some very interesting answer they are too. At the end of. Read More. The post Director of Markets and Competitive Intelligence at SUEZ Water Technologies & Solutions Answers the Questions appeared first on Octopus Competitive Intelligence.

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Due Diligence Firm Recommends Three Useful Tools for the OSINT Investigator

ArchIntel

ArchIntel™ -. The ability to conduct effective investigations using information freely available online is now accepted as a bonafide skill set, no different from doing the same job in the field. An article on The Hetherington Group’s website provides useful insights on some free online applications that promise to make open-source intelligence expeditions easier and quicker.

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Best Growth Strategies for CRO Agencies in 2021

mention

With 2020 now in the rearview mirror, CRO agencies — just like virtually every other type of business — are looking forward to a 2021 that is hopefully more stable. The Covid-19 pandemic isn’t going away just yet, but there are reasons to be optimistic. Many CRO agencies had to put their grand plans on hold last year, as the world experienced an almost unprecedented situation.

Startups 176
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Preparing for The Most Common Data Science Job Interview Questions

Smart Data Collective

The importance of data in the modern world is hard to overstate. Advancements in AI, machine learning, and platforms such as Google Analytics now mean that masses of data are compiled by businesses on a global scale each day. With big data becoming pivotal in the construction sector and other top industries using data to connect better with customers, information really is crucial to the global economy now.

Algorithm 295
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What Competitive Intelligence Mishaps Can Reduce the Value of your Operation?

Octopus

Would it help to have the tools to create a successful Competitive Intelligence function? In this article, we are going to come at this subject from a different direction. If Competitive Intelligence thinking has taught us anything, it’s to look. Read More. The post What Competitive Intelligence Mishaps Can Reduce the Value of your Operation? appeared first on Octopus Competitive Intelligence.

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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers.

Loss 130
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Creating a successful voice of the buyer program

Primary Intelligence

The English writer Samuel Johnson famously said, “Bias and impartiality is in the eye of the beholder.” Sometimes it is easy to see the bias in others but are blind to our own. When creating a voice-of-the-buyer program, it is easy to let our own biases and expectations dictate its direction. But in doing so, you can derail a program’s effectiveness even before it starts.

Education 129
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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3 Huge Reasons that Data Integrity is Absolutely Essential

Smart Data Collective

Everyone knows about the importance of data security. However, your data integrity practices are just as vital. But what exactly is data integrity? How can data integrity be damaged? And why does data integrity matter? In this post, we will run you through the key things you need to know about these fundamental questions about the integrity of your data.

Security 265
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ScienceLogic Recruiting Technical Product Marketing Manager

ArchIntel

ArchIntel™ -. ScienceLogic is recruiting a technical product marketing manager for placement in its offices in Reston, Virginia. The company said that its next hiree must become a subject matter expert on its products, which is why it seeks to fill the vacancy with an energetic, motivated self-starter with a passion for technology. The individual who lands the job will be expected to translate product features into relatable cases “with measurable outcomes that reflect how end-users interact wit

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How Do You Build A Sales Scorecard?

Zoominfo

You might think a leaderboard that trumpets which account executives (AEs) sell the most each month is a sufficient way to track performance. But a more detailed set of sales scorecards can complement a leaderboard and provide AEs with a better view of achievements, said Dylan Conant, former associate chief of staff to the chief revenue officer at ZoomInfo.

Sales 130
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A 7-Step Local SEO Audit for Beginners

SpyFu

Sometimes, SEO isn’t just about bringing the most qualified visitors from search engines. It's also about making your business easy to find for local customers. Whether you’re a brick-and-mortar store or an ecommerce platform with a geo-specific audience, local SEO helps you target these potential customers directly. In a 2020 consumer review survey , approximately one-third of respondents reported that they used a search engine to find a local business every day.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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How to Reduce Sensitive Data Exposure for Your Enterprise

Smart Data Collective

Businesses cannot risk putting data security aside. With hackers and identity thieves using more advanced methods, it’s crucial for any enterprise to adopt new tools in keeping sensitive data from falling into the wrong hands and preventing cases of fraud. In fact, there is no better time than now for you to invest in beefing up your defenses.

Travel 239
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Myovant Sciences Recruiting Senior Commercial Analysis, Insights Manager

ArchIntel

ArchIntel™ -. Myovant Sciences , a health care company, is looking to hire a senior commercial analytics and insights manager who will focus on women’s health. The senior manager will serve as a strategic thought partner and expert in analytical and market research to help inform life-cycle planning, forecasting and senior management decisions that require primary market research and competitive intelligence.

Analysis 104
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Retention Red Flags: How To Tell A Customer Won’t Renew

Zoominfo

While customer acquisition is often a sprint, customer retention is a marathon with no clear finish line. If you’re lucky, it’s a long and satisfying journey. But customers can churn seemingly out of nowhere and for no good reason. Sure, people are unpredictable. But your renewal rate doesn’t have to be. Read on to learn about some glaring warning signs that your customer relationship is in jeopardy. 4 Signs Your Renewal Is In Trouble.

Sales 130
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Top 10 Tips for Writing Amazing Ad Copy

Similarweb

Ever wonder how the experts write ad copy? . Well, writing ad copy is all about recognizing your customer’s intent and needs, and crafting clear and concise copy that addresses both. To reach your target audience , you need to first consider what they want and what they need. . How to write ad copy. We’ll share our top 10 tips for ad copy that will help you increase your landing page views and generate more conversions.

Copywrite 111
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Big Data Is Rapidly Changing How We Look at Economics

Smart Data Collective

Big data has evolved from a technology buzzword into a real-world solution that helps companies and governments analyze data, extract the meaningful statistics, and apply it into their specific business needs. It’s not so much the realization that this information is collected, but what can be effectively done with it. There is a use for big data in pretty much everything we do, with the economic forecasts proving to be no different.

Education 237
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OSINT Tools for Investigating Email Breaches, Extracting Links and Downloading Images

ArchIntel

ArchIntel™ -. In the latest article for his OSINT Tool series , SkopeNow’s product manager Jake Creps highlighted tools that can be used for investigations that require looking into data breaches, extracting links and downloading images in bulk. The first tool in the article is BreachChecker, a web app that allows users to find out if an email address has been subject to data breaches.

Profiling 104
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Accelerate Your Lead Response Time And Turn Inbound Leads into Opportunities

Zoominfo

Lead response time can make or break your sale. Need proof? Consider the data: According to HBR , if you don’t respond in 5 mins, the probability of establishing contact decreases by a whopping 400%. InsideSales says that you’re 100x more likely to actually speak with them if you engage within 5 minutes of them indicating interest. On average, an SDR takes about 42 hours to get in touch with their prospect — but that doesn’t have to be you.

Profiling 130
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Guide to Digital Transformation: Data-first Architecture

Dataversity

Click to learn more about author John Ottman. The goal of digital transformation remains the same as ever – to become more data-driven. We have learned how to gain a competitive advantage by capturing business events in data. Events are data snap-shots of complex activity sourced from the web, customer systems, ERP transactions, social media, […].

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.