Sat.Nov 30, 2019 - Fri.Dec 06, 2019

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8 of the Biggest Social Recruiting Mistakes and How to Avoid Them

Zoominfo

Authenticity is the name of the game when it comes to recruiting. In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

Profiling 221
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4 Industries Shaken By The Artificial Intelligence Revolution

Smart Data Collective

Artificial intelligence has had a profound impact on our lives. A study by Tractica found that the global AI market is projected to grow to $118.6 billion within the next six years. The market for artificial intelligence technology is growing largely due to the number of industries that depend on it. Almost every industry can use AI technology in some capacity.

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The Local Algorithm: Relevance, Proximity, and Prominence

Moz

Posted by MaryBowling How does Google decide what goes into the local pack? It doesn't have to be a black box — there's logic behind the order. In this week's Whiteboard Friday, renowned local SEO expert Mary Bowling lays out the three factors that drive Google's local algorithm and local rankings in a simple and concise way anyone can understand. Click on the whiteboard image above to open a high resolution version in a new tab!

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How to Uberize Your Industry with Social Media Listening

Digimind

Uber, the world leader in ride-hailing, has given birth to the term “Uberization” , meaning the transformation of an industry by introducing a different way of using it, especially with mobile technology. Thanks to new technologies (web, mobile, geolocation, broadband, computing time, etc.), new players are transforming traditional industries by creating a new intermediary that allows end-users and service providers to connect directly.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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50+ Essential Multichannel Marketing Statistics

Zoominfo

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Instead, we’re operating in a business environment dictated by the wants and needs of our customers. Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more.

Marketing 100

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Quick Tips: Line Chart and Area Chart Conditional Formatting in Power BI

BI Insight

In this post I show you a very quick trick to format Line Chart and Area Chart conditionally in Power BI. As this is a “Quick Tip” I’m going to keep this post really short. One of my customers asked me to show time series in line charts and area charts. But she want’s it … Continue reading Quick Tips: Line Chart and Area Chart Conditional Formatting in Power BI.

IT 52
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[Infographic]: Actionable Consumer Insights on Today’s Advice-Seeking Shopper

Resonate

Consumers today are faced with choice overload, and new factors are impacting the buying decisions and shopping behaviors of the modern shopper. Everything from a company’s charity donations to their online reviews influences a consumer’s decision about who they’ll do business with. How can you leverage these factors to gain a competitive edge? Harnessing powerful insights about who these shoppers are will help brands and retailers build more resonant products and services, create more compellin

Retail 52
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8 of the Biggest Social Recruiting Mistakes and How to Avoid Them

Zoominfo

Authenticity is the name of the game when it comes to recruiting. In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

Profiling 100
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Will Machine Learning Save The Struggling Airline Industry?

Smart Data Collective

In June, Aviation Today published a great article on the state of machine learning and AI in the airline industry. The article showed that machine learning and AI are helping the industry become more lucrative in the 21 st Century. The airline industry has started relying more on machine learning technology as new challenges threaten to cripple its business.

Airline 159
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Quick Tips: Line Chart and Area Chart Conditional Formatting in Power BI

BI Insight

In this post I show you a very quick trick to format Line Chart and Area Chart conditionally in Power BI. As this is a “Quick Tip” I’m going to keep this post really short. One of my customers asked me to show time series in line charts and area charts. But she want’s it … Continue reading Quick Tips: Line Chart and Area Chart Conditional Formatting in Power BI.

IT 52
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Ep. 242 - Anne Brown on Respondent Incentive Inequality and its Impact on Your Research

Happy Market

My guest today is Anne Brown, CEO of Gazelle Global Research Services. Established in 1993, Gazelle Global Research Services is a global sampling, field management, and data collection logistics firm. Anne Brown has also started and, recently, sold G3 Translate. Find Anne Online: LinkedIn: www.linkedin.com/in/anne-brown Website: www.gazelleglobal.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twi

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Predictive Intelligence and the Future of B2B Marketing

Zoominfo

What if you could predict a customer’s next move before they even make the decision to make it? In the past, this question was purely hypothetical. But, thanks to technological advancements, predicting customer behavior has become a reality—and it’s changed the face of marketing forever. What is Predictive Intelligence? Predictive intelligence falls under the artificial intelligence umbrella.

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5 Huge Benefits Of Big Data For Employee Scheduling For 2020

Smart Data Collective

Big data is changing the way we live in tremendous ways. One impact of big data is the way that it influences employee scheduling. Employee scheduling technology has been around for a long time. However, big data has led to a number of new features that are making it more reliable than ever. Employee Scheduling Features that Are the Result of Big Data.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Simple Spam Fighting: The Easiest Local Rankings You’ll Ever Earn

Moz

Posted by MiriamEllis. Image credit: Visit Lakeland. Reporting fake and duplicate listings to Google sounds hard. Sometimes it can be. But very often, it’s as easy as falling off a log, takes only a modest session of spam fighting and can yield significant local ranking improvements. If your local business/the local brands your agency markets aren’t using spam fighting as a ranking tactic because you feel you lack the time or skills, please sit down with me for a sec.

Travel 69
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Top 10 Analytics And Business Intelligence Buzzwords For 2020

Datapine Blog

Business intelligence has undergone many changes in the last decade. Each year, we hear about buzzwords that enter the community, language, market and drive businesses and companies forward. That’s why we have prepared a list of the most prominent business intelligence buzzwords that will dominate in 2020. Without further ado, let’s get started. Exclusive Bonus Content: Get Our 2020 BI Buzzwords Handbook!

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4 Steps for Building the Sales Pipeline of Startups and Small Businesses

Zoominfo

If you’re at a small company or startup, you probably are impressed by the highly sophisticated and advanced techniques that your peers at large companies use for building sales lead pipeline. But you might also be discouraged – since you don’t have the same resources they do, and most of that shiny new tech is out of reach. “Account-Based Marketing – yeah, sounds great,” you’re thinking.

Startups 216
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Predictive Analytics Advances Rewrite Rules On Corporate Conferences

Smart Data Collective

In years past, it was quite the cumbersome task to put together corporate conferences for the dissemination of important information and trends among industry stakeholders. It was only within the last few years that advancements in technology have provided efficient ways to bring large groups of stakeholders together for them to share information. One of the hot topics on the conference circuit today is how business owners and principals can use predictive analysis to run their respective busine

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Convince Your Boss to Send You to MozCon 2020 (Plus Bonus Letter Template!)

Moz

Posted by cheryldraper It’s that time of year again. Professional development budgets are being distributed and you're daydreaming of Roger hugs and fist bumps. Well, this is a call to arms! It's time to get down to business and convince your boss that you HAVE to go to MozCon 2020. You're already well acquainted with the benefits of MozCon. Maybe you're a MozCon alumnus.

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Navigating the Arcane Art and Delicate Science of Analytics

Smart Data Collective

It goes without saying that analytics is a data-driven method that has existed with a history of being misunderstood since the beginning of its introduction to the world. Concepts of the same data-centred nature as analytics are concepts that are often misrepresented or otherwise misunderstood because they are relatively fresh innovations in comparison to the more established traditional concepts that the world has grown exceedingly familiar with over the years.

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Predictive Tourism: The Merger Of Big Data In Travel Industry

Smart Data Collective

Data science has shifted the existing ether bringing in new marvelous opportunities to many industries. In line with these immense possibilities, comes rapid changes and challenges. And in this case, the travel and tourism industry is no exception here. Travel industry may not be the first to inculcate emerging technology for its benefit, but it sure is benefiting from it now.

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How to Build a Sales Pipeline: 4 Steps for Startups and Small Businesses

Zoominfo

If you’re at a small company or start-up, the idea of building a robust sales pipeline may sound daunting. But once you understand the structural needs and stages of a sales pipeline, you can build your own with ease. What Are the Stages of a Sales Pipeline? Lead Generation Lead Nurturing Lead Qualification Sales Qualification Close the Deal Post-Sale Follow Up The process is that straightforward, so don’t be intimidated by the highly sophisticated and advanced processes large compan

Startups 100
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission