Zoominfo

MAY 12, 2020

You already know how to recruit active candidates. They’re easy to find. They’re the ones with the ready-to-go resume and up-to-date website. They’re attending networking events, following your company on social media, and applying for your open positions. However, if your active candidates are not the right candidate, recruiters have to go beyond those seeking employment now to strengthen their company’s workforce—by building a pipeline of passive candidates.

Travel 278

Travel Research Profiling Knowledge 278

Digimind

MAY 14, 2020

On Saturday March 28th, I received a message on my personal email inbox from a representative of the Gendarmerie Nationale (one of France’s national police forces), asking me if Digimind could help them in the management of the Covid-19 crisis by providing free access to our web listening technologies.

Management 80

Management Technology Technology 80

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). The process was extremely creative, iterative, and collaborative. Of course, it was also often a matter of guess-and-check.

Brainstorming 70

Brainstorming Briefing Commerce Hospitals 70

Mind Shifts

MAY 15, 2020

Working from home these days have you noticed how many more special offers, webinars, seminars, classes, podcasts are coming our way? How do we stand out from all this noise to grab the attention of decision-makers? With all kinds of decision-makers (parents, consumers, executives etc) being bombarded with online information and online services, I loved these tips from Marshall Goldsmith providing advice on how to be more effective in influencing decisions.

Win 52

Win Knowledge Education Analysis 52

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Zoominfo

MAY 15, 2020

“Taking your seat at the table doesn’t work so well, I thought, when no one wants you there.”. These words from investor and business executive Ellen Pao, who unsuccessfully sued former employer Kleiner Perkins for gender discrimination, no doubt resonates with many women struggling for recognition in corporate America. [ This data was pulled in January 2020.

IT 232

IT Briefing Human Resources Finance 232

Moz

MAY 14, 2020

Posted by rjonesx. Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you're likely to be asked for this work or you're looking to hire someone for it, it's a good idea to have a few rules of thumb. In this classic Whiteboard Friday chock full of evergreen advice, Russ Jones breaks things down.

Profiling 68

Profiling Research Sales IT 68

Domo

MAY 11, 2020

Marketers have always had to work on a tight budget. And in recent years, even before the novel coronavirus came along and turned the world upside down, they were getting tighter. To wit: Findings from Gartner’s most recent CMO Spend Survey , released last October, revealed that marketing budgets dropped below 11% of company revenue for the first time since 2014.

Marketing 52

Marketing Marketing Business Environment Learning 52

Zoominfo

MAY 15, 2020

“Taking your seat at the table doesn’t work so well, I thought, when no one wants you there.” These words from investor and business executive Ellen Pao, who unsuccessfully sued former employer Kleiner Perkins for gender discrimination, no doubt resonate with many women struggling for recognition in corporate America. [The data in this blog was pulled in January 2020, before COVID-19 created drastic changes in employment—especially for women.

IT 162

IT Human Resources Finance Briefing 162

BI Insight

MAY 11, 2020

In my experience working in IT industry from early 2000 one aspect of dealing with data that is always taken very seriously is data governance. For many years the industry learnt how important it is to have a data governance process in place to keep your data safe and healthy so you get the most … Continue reading Introducing Power BI Governance and Adoption Good Practices Series.

IT 52

IT Security Security 52

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Moz

MAY 11, 2020

Posted by Evan_Hall If you handed someone a blank sheet of paper and the only thing written on it was the page’s title, would they understand what the title meant? Would they have a clear idea of what the actual document might be about? If so, then congratulations! You just passed the Blank Sheet of Paper Test for page titles because your title was descriptive.

Analysis 64

Analysis Algorithm Technology Technology 64

Ellennaylor

MAY 14, 2020

There are not enough listening ears. That’s been an issue for years as people have become more embedded into the quiet, digital space. In the COVID-19 environment, businesses are anxious to learn what they should be doing next. Business as usual isn’t, these days, and is not likely to return to the way it was before COVID-19. A great way to learn is to listen to your employees, customers, partners and supply chain.

SCIP 52

SCIP Loss Win Learning 52

Zoominfo

MAY 11, 2020

There’s a lot to think about when developing an annual sales plan to support your organization’s strategy and objectives: New customer acquisition, customer retention, increasing share of wallet, resource budgeting … just to name a few. But don’t forget about your sales territory plan. It’s a critical team effort to determine the best place to win. In this blog, you’ll learn how to create a sales territory plan in 3 steps: Identify buyer-centric market opportunities Calculate your Total Addressa

Sales 100

Sales SWOT Loss Market Segmentation 100

BI Insight

MAY 11, 2020

In my experience working in IT industry from early 2000 one aspect of dealing with data that is always taken very seriously is data governance. For many years the industry learnt how important it is to have a data governance process in place to keep your data safe and healthy so you get the most … Continue reading Introducing Power BI Governance and Adoption Good Practices Series.

IT 52

IT Security Security 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Moz

MAY 13, 2020

Posted by Dr-Pete On May 4, Google announced that they were rolling out a new Core Update. By May 7, it appeared that the dust had mostly settled. Here’s an 11-day view from MozCast: We measured relatively high volatility from May 4-6, with a peak of 112.6° on May 5. Note that the 30-day average temperature prior to May 4 was historically very high (89.3°).

IT 75

IT Loss Algorithm Analysis 75

Zoominfo

MAY 14, 2020

What if you could predict a customer’s next move before they even decide to make it? In the past, this question was purely hypothetical. But, thanks to technological advancements and mass data collection, predicting customer behavior has become a reality—and it’s changed the face of sales and marketing forever. One of the benefits of a large volume of information?

Intelligence 162

Intelligence Intelligence Predictive Analytics Profiling 162

Zoominfo

MAY 14, 2020

What if you could predict a customer’s next move before they even decide to make it? In the past, this question was purely hypothetical. But, thanks to technological advancements and mass data collection, predicting customer behavior has become a reality—and it’s changed the face of sales and marketing forever. One of the benefits of a large volume of information?

Intelligence 113

Intelligence Intelligence Predictive Analytics Profiling 113

Zoominfo

MAY 13, 2020

A sense of foreboding. New fears every week. Businesses squeezed. While these words may sound like life during the pandemic, they also describe the eerie period 20 years ago when the world grappled with another formidable enemy: the Y2K bug. Despite heightened apprehension, Y2K didn’t cripple society, although changes came for businesses that ended up lasting permanently.

Business 213

Business Human Resources Banking Education 213

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

Zoominfo

MAY 13, 2020

A sense of foreboding. New fears every week. Businesses squeezed. While these words may sound like life during the pandemic, they also describe the eerie period 20 years ago when the world grappled with another formidable enemy: the Y2K bug. Despite heightened apprehension, Y2K didn’t cripple society, although changes came for businesses that ended up lasting permanently.

Business 130

Business Human Resources Banking Technology 130