Sat.Mar 23, 2019 - Fri.Mar 29, 2019

article thumbnail

How Financial Institutions Are Becoming Champions Of Big Data

Smart Data Collective

If someone asked you which industry is the most innovative , you probably wouldn’t say the financial industry. In fact, that would probably be the last industry on your list. Nonetheless, the financial industry is using big data more than ever. The success of both Fintech companies and traditional banks will hinge on their ability to leverage big data to its fullest potential.

Banking 244
article thumbnail

3 Takeaways from ZoomInfo’s 2019 Technographic Data Report

Zoominfo

For those who aren’t familiar with the concept of technographics, allow us to explain. The term technographic data, or technographics , refers to the essential technologies and tools a business uses to function. Beyond that basic definition, more robust technographic data contains insight into purchase behavior, renewal dates, historical purchases and more.

Sales 222
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 5 SEO Recommendations That Matter in the End

Moz

Posted by Paola-Didone. One of the biggest challenges in SEO is measuring impact — we know what matters (or doesn’t matter) until the rules of the game have changed. And when they do, we’re all scrambling to find a baseline again. I decided to put together a list of what I consider to be steadfast SEO recommendations. This list has yielded wins for a number of my clients — they had an impact that we were able to identify and quantify — and might be useful to you and your clients.

Travel 73
article thumbnail

KPI Tools and Well-Conceived KPIs = Great Metrics!

Elegant BI

Combine Flexible, Intuitive KPI Tools with Appropriately Targeted KPI Metrics! KPI Analytics is important to every company. Key performance indicators, or KPIs, help a business to monitor and measure business success by looking at specific factors, activities, tasks and processes. Often, an industry has a standard set of KPI examples it uses that is widely accepted as measurement for success but, many times, the business has its own unique way of measuring success and, when used correctly, KPI s

KPI 64
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Your Guide To Understanding Various Types of Data Masking

Smart Data Collective

“Google Search Reveals Community College Student’s Social Security Number.” While this may seem like a headline you would find on sites like The Onion , this is something that actually happened. This situation occurred when staff members at a community college started to test a new type of online application that utilized files full of sensitive and unaltered data on a server that was not secure.

Security 229

More Trending

article thumbnail

The One-Hour Guide to SEO: Searcher Satisfaction - Whiteboard Friday

Moz

Posted by randfish Satisfying your searchers is a big part of what it means to be successful in modern SEO. And optimal searcher satisfaction means gaining a deep understanding of them and the queries they use to search. In this section of the One-Hour Guide to SEO, Rand covers everything you need to know about how to satisfy searchers, including the top four priorities you need to have and tips on how to avoid pogo-sticking in the SERPs.

article thumbnail

Advanced Analytics Tools and Visual Analytics!

Elegant BI

The Importance of Data Visualization Cannot be Overstated! Data visualization may not seem important, but the way you see data can provide additional insight or it can muddle the picture to the point where you will miss critical issues or opportunities. The importance of data visualization is even more evident when that data is being analyzed by business users who are not likely to see data in an analytical way and probably do not have the knowledge or skill required to change visualization tech

article thumbnail

Optimizing the IoT Infrastructure for Enhanced Big Data Performance

Smart Data Collective

The Internet of Things is one of the most groundbreaking trends affecting consumers and businesses all over the world. According to a report by Gartner, the economic impact of all products connected to the IoT will exceed $300 billion by next year. A number of factors are contributing to the proliferation of the IoT. One of the most influential changes is the increasing capacity of big data.

Loss 222
article thumbnail

Why Successful Marketing is Equal Parts Art and Science

Zoominfo

Marketing 214
article thumbnail

7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

article thumbnail

How to Design an SEO Quiz for Your Prospective SEO Manager

Moz

Posted by KameronJenkins Use this guide to create an SEO skills test and hire the most qualified SEO Manager for your team! I was a new team lead. I knew the ins and outs of being a good SEO and a good content creator, but within my first month as a manager I faced a challenge I had never had to tackle before. Someone left and I had to find a backfill.

article thumbnail

Automotive Thermoelectric Generator – A Step Toward Sustainable Automobile Industry

BIS Research

The rising global population coupled with rapid industrialization have led to an exponential increase in the consumption of energy, globally. The issue of sustainability associated with conventional resources along with the escalating demand for energy, has set into motion the need for energy harvesting. Energy harvesting can be defined as the process of capturing and storing the byproduct energy and the utilizing it later for varied applications.

article thumbnail

Big Data is Transforming the Future of WordPress Hosting

Smart Data Collective

Forbes contributor Kalev Leetaru recently wrote a fantastic article about the intersection of big data and website hosting. Leetaru notes that big data and cloud technology have led to the evolution of web hosting services. Cloud technology is changing the logistics of many traditional hosting plans. WordPress hosting is a prime example. How Big Data is Changing the Future of WordPress.

Security 211
article thumbnail

The College Admissions Cheating Scandal and the American Dream

Zoominfo

It’s a Friday night, February, 2019, and I’m in the back of an Uber with my wife on the way to dinner in Boston. I turn to her and say, “I think I should start doing more press and write about my story.” “Yeah, of course you should,” she says, “but don’t you hate that stuff?” It’s true. Managing my “personal brand” has never been something I’ve cared much for.

Advantage 130
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

MozCon 2019: The Initial Agenda

Moz

Posted by cheryldraper We’ve got three months and some change before MozCon 2019 splashes onto the scene (can you believe it?!) Today, we’re excited to give you a sneak preview of the first batch of 19 incredible speakers to take the stage this year. With a healthy mix of fresh faces joining us for the first time and fan favorites making a return appearance, our speaker lineup this year is bound to make waves.

article thumbnail

What the Stakeholders Must Do to Make Electric Vehicles a Reality

BIS Research

Written by BIS Research Analysts Ajeya Saxena. In spite of rapidly increasing adoption of electric vehicles (EVs), their competitiveness in terms of performance and pricing with internal combustion (IC) engine vehicles still seems a farfetched objective. Sluggish developments in the battery chemistry combined with the scarce supply of raw materials have been major roadblocks in the EV market establishment.

article thumbnail

7 Ways Big Data Is Essential For Life Insurance Settlements

Smart Data Collective

The life insurance industry will soon undergo a dramatic transformation in response to advances in big data. A growing number of digital startups are starting to emphasize the impact of big data in this antiquated business. A number of insurance executives have been reluctant to embrace the changes of big data. One study found that 74% of respondents felt that the insurance industry had done an inadequate job addressing the need for big data.

Startups 202
article thumbnail

Your Modern Business Guide To Data Analysis Methods And Techniques

Datapine Blog

In our data-rich age, understanding how to analyze and extract true meaning from the digital insights available to our business is one of the primary drivers of success. Despite the colossal volume of data we create every day, a mere 0.5% is actually analyzed and used for data discovery , improvement, and intelligence. While that may not seem like much, considering the amount of digital information we have at our fingertips, half a percent still accounts for a huge amount of data.

article thumbnail

Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

article thumbnail

Optimizing for Searcher Intent Explained in 7 Visuals

Moz

Posted by randfish Ever get that spooky feeling that Google somehow knows exactly what you mean , even when you put a barely-coherent set of words in the search box? You're not alone. The search giant has an uncanny ability to un-focus on the keywords in the search query and apply behavioral, content, context, and temporal/historical signals to give you exactly the answer you want.

Win 73
article thumbnail

Ep. 210 – Kylan Lundeen – How Qualtrics Used Culture to Create an $8 Billion Outcome

Happy Market

My guest today is Kylan Lundeen, Head of Marketing at Qualtrics. Qualtrics was founded in 2002 and is a subscription software for collecting and analyzing data for market research, customer satisfaction and loyalty, product and concept testing, employee evaluations and website feedback. On November 11, 2018 it was announced that Qualtrics would be acquired by SAP.

article thumbnail

Four Data-Driven Tactics For A Successful eCommerce Website

Smart Data Collective

To start and run an e-commerce business is, by no means, an easy feat. When you start an online store , to ensure it actually succeeds and makes a name for itself is another challenge altogether. In a world as competitive as today, where businesses aren’t just competing at a local level, but at a global scale, too, competition is as fierce as ever. And this competition is especially evident in the world of e-commerce.

Commerce 160
article thumbnail

Hadoop Solutions Make Frugal Living and Extreme Couponing Easier than Ever

Smart Data Collective

. Frugal living has become a major fad since the onset of the recession in 2008. In particular, extreme couponing has become a hobby that is practiced by tens of thousands of people all over the United States. Consumers saved $3.1 billion with coupons in 2017. However, in the quest to save money through couponing, many people don’t get the value they are looking for.

Algorithm 157
article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Predictive Analytics Solutions Bolster Crypto Trading Security in 2019

Smart Data Collective

. The market for cryptocurrencies has opened the door for a number of new opportunities and challenges. One of the biggest difficulties that crypto traders, brokers and entrepreneurs face is a rising number of security risks. In 2019, crypto scams where the most common type of online security breaches. CIO reports that CryptoLocker was one of the worst ransomware attacks of 2019.

article thumbnail

Why Data Analytics In The Insurance Industry Is A Major Game Changer

Smart Data Collective

Technology has had a profound impact on the insurance industry. Insurers are relying heavily on big data as the number of insurance policyholders also grow. Big data analytics can help solve a lot of data issues that insurance companies face, but the process is a bit daunting. It can be challenging for insurance companies who have not adjusted to this just yet.

Gaming 213