Crayon

DECEMBER 22, 2021

Blogs. E-books. White papers. Reports. The list goes on and on.

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Smart Data Collective

DECEMBER 22, 2021

Big data technology has become an invaluable asset to so many organizations around the world. There are a lot of benefits of utilizing data technology, such as improving financial reporting, forecasting marketing trends and efficient human resource allocation. It is crucial to business growth , as companies transition to more digital business models.

Business 338

Business Human Resources Advantage Advantage 338

Zoominfo

DECEMBER 23, 2021

The COVID-19 pandemic hit recruitment and hiring professionals with a massive one-two punch of disruption. Even before the pandemic, a far more fluid, labor-driven hiring market meant the time-tested methods for interviewing and hiring candidates were becoming outdated. Human resources professionals now rank recruiting and hiring as top concerns , and they are embracing new recruiting technology to meet those demands — tools that may become permanent parts of the HR toolbox.

Human Resources 130

Human Resources Predictive Analytics Sales Technology 130

FedSavvy

DECEMBER 21, 2021

You may have noticed Sev1Tech ’s recent M&A fueled evolution in utilizing funding from private equity owners. This blog provides a short overview into the Sev1Tech’s latest key hires, acquisitions, and new customer footprint. Founded in 2010, Sev1Tech began as a data center consolidation and relocation consulting firm. The business has greatly expanded its offering to include providing enterprise IT, cyber security, cloud services, engineering, C5ISR, fielding, training, and program support

Capital 130

Capital Security Security Intelligence 130

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Primary Intelligence

DECEMBER 22, 2021

As a product developer, knowing the needs and desires of your buyers can mean everything to making and keeping your product relevant in your marketplace. If your internal vision deviates from the needs of the market, eventually your product will be surpassed by competitors may drift into irrelevancy. There are several ways a product leader can use win loss analysis to keep your offerings in line with buyer needs.

Loss 104

Loss Win Analysis Knowledge 104

Zoominfo

DECEMBER 22, 2021

At ZoomInfo, we’re constantly working behind the scenes to improve our product so that you can continue to grow your business. With every update, we prioritize helping you understand each new feature and how it can be of use to you and your team. That’s why we’re introducing “What’s New at ZoomInfo,” a quick monthly overview of the latest and greatest updates across the ZoomInfo platform.

Sales 130

Sales Marketing Marketing Management 130

Dataversity

DECEMBER 22, 2021

Trying to protect sensitive data was a major concern for the enterprise in 2021, and it will continue to be in the coming new year. Whether it be ransomware, a data breach, or a compliance fine associated with one of the new data regulations, the risk around an organization’s data is going to increase as its […]. The post What Data Protection Will Look Like in 2022 appeared first on DATAVERSITY.

IT 98

IT Management Information Education 98

Netbasequid

DECEMBER 20, 2021

Keeping track of one’s online efforts is great, but meaningless without standards to measure against. We have five benchmarking examples for brand marketing here to help you better focus your information tracking activities! In this post, we’ll cover: Share of voice and why it’s important. Tracking shifting consumer sentiment. Locating your industry’s influencers.

Benchmarking 98

Benchmarking Marketing Marketing Analysis 98

Smart Data Collective

DECEMBER 21, 2021

Big data is a phrase that the industry coined in 1987 , but it took years before it became truly popular. By the time the name was a household term, big data was everywhere, and companies were seeking ways to store and use the data. Data scientists knew that big data could hold valuable insights. The key was finding a way to analyze it as it continued to flood in constantly.

Intelligence 314

Intelligence Intelligence Profiling Learning 314

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Zoominfo

DECEMBER 20, 2021

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. When a prospect finally lands on your website, those efforts have reached a critical moment: you have their attention, and it’s time to build a relationship. But too many campaigns are still using an approach that treats all visitors the same.

Marketing 130

Marketing Marketing Sales Research 130

Dataversity

DECEMBER 20, 2021

Reading Larry Burns’ “Data Model Storytelling” (TechnicsPub.com, 2021) was a really good experience for a guy like me (i.e., someone who thinks that data models are narratives). I agree with Larry on so many things. However, this post is not a review of Larry’s book. Read it for yourself – highly recommended. Reading it triggered […]. The post Tales of Data Modelers appeared first on DATAVERSITY.

Knowledge 98

Knowledge IT Education Information 98

Netbasequid

DECEMBER 22, 2021

Online consumer sentiment is a window into the psyche of your audience. Social media users are at liberty to express their opinions online about brands, and these expressions tell the story behind consumer behavior. An online sentiment analysis captures the discussion revolving around your brand, allowing you to understand how and why they feel the way they do.

Analysis 98

Analysis Travel Commerce Globalization 98

Smart Data Collective

DECEMBER 22, 2021

Artificial intelligence has become an invaluable form of technology for fostering better communications in the workplace. Artificial intelligence has been a beneficial changing force for many forms of communication technology. Video messaging is just one example. Video technology is becoming much more sophisticated. More video messaging services are dependent on data analytics, as the analytics in video market is growing over 20% a year.

Advantage 273

Advantage Advantage Technology Technology 273

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Zoominfo

DECEMBER 24, 2021

Scenario A prospect initiates communication—maybe they fill out a form or request a demo—but you can’t get a hold of them. Send a calendar invite to this inbound lead with engaging messaging. New technology even makes it possible to book a meeting on their calendar. This is a last-ditch effort to make a connection, and it’s a little risky to schedule a meeting without a qualified call first.

Technology 100

Technology Technology IT Sales 100

Dataversity

DECEMBER 20, 2021

“Data is the currency of the future,” many experts have predicted. The 21st century has been characterized by the astounding amount of data we’ve gained access to. But what happens if this data isn’t properly stored? A data swamp begins to develop, and accessing that data becomes difficult and sometimes impossible. The internet, social media, […].

Security 98

Security Security Education Information 98

Netbasequid

DECEMBER 21, 2021

Whether your brand is new to the social listening game or you’ve been around the block a few times, a competitive analysis is a key ingredient in your overall market intelligence. Brands that don’t exert much effort here – or none at all – are driving a car on three wheels. An athlete studies an opponent to understand their strengths and weaknesses.

Competitor Analysis 97

Competitor Analysis Analysis Matrix Competitive Intelligence 97

Infegy

DECEMBER 20, 2021

Fellow trendspotter! You live your life in data and you need to keep track of the next breakout consumer trends for your brand or business. You may have already turned to social analytics tools to watch a trend about to go viral online ahead of time. But sometimes social media research carries with it some barriers to finding consumer trends quickly and accurately.

Research 79

Research Business IT 79

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

Zoominfo

DECEMBER 24, 2021

Scenario Add more people to a high-value meeting to give it a greater level of importance. People have a hard time “no showing” when they know that others are depending upon them. It’s difficult to reject meetings when multiple third-party individuals are involved. Use company org charts to identify and invite other potential stakeholders to the meeting.

IT 100

IT Sales 100

Owler

DECEMBER 22, 2021

What is a Sales Process? A robust sales process is the roadmap for converting prospective leads into longtime customers and enables sales teams to efficiently close deals. The sales process is the standardized practice for researching, approaching, and closing potential customers. The customer's perspective of the sales process is the buyer's journey.

Sales 72

Sales Profiling Research Analysis 72

MarketCulture

DECEMBER 22, 2021

There is a reason the most customer-centric businesses in the world were born that way. To begin and become sustainable they were forced to be grounded in reality. They had to discover needs in the market that could be met, they had to work out how to service those needs and make a profit. The businesses that have retained their customer-centric approaches as they have grown understood the need to remain grounded in the marketplace.

Win 69

Win Learning Business Marketing 69

Dataversity

DECEMBER 23, 2021

Recruiting top-tier talent is always a priority, especially as businesses look to staff back up or expand in new directions once the COVID-19 pandemic recedes. It’s a challenge made more formidable as businesses look to expand their talent searches for the dawning age of long-term remote work. A report from iHire showed that 86.2% of U.S. […].

Business 52

Business Education Information 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Weidert Group

DECEMBER 22, 2021

Most of us know from our years in school that grades aren’t everything, but a report card can serve as a useful tool for assessing what you do well and where you can improve. It was true back in calculus and history classes, and it’s true today — for your company’s website, anyway. So, what factors contribute to a website that performs well, and what aspects can interfere with site performance?

IT 52

IT 52

Wink Intel

DECEMBER 20, 2021

“When they saw the star, they were filled with joy!” . Merry Christmas. and. Happy New Year! The Wink, Inc. offices will be closed on December 23rd and 24th to celebrate the holiday with our families. We will also be closed on December 31st to ring in the new year. . The Wink, Inc. family. Sheryl, Victoria, Jamie, Jason, Keely, Peter, Rita, Talia, Vince. .

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52

Happy Market

DECEMBER 20, 2021

Our guest today is Dyna Boen, Managing Director at Escalent. Escalent is a human behavior and analytics advisory firm specializing in industries facing disruption and business transformation. Their customers include Land Rover, Volvo, Johnson and Johnson, and Comcast. Prior to joining Escalent, Dyna served as the Head of Audience Sales at SurveyMonkey and served as a key executive at Lucid and Upwave.

Management 52

Management Market Research Marketing Research Win 52

Dataversity

DECEMBER 23, 2021

The vast amounts of unstructured text is leaving knowledge workers struggling to comb through the sheer volume of information available. This has created a need for humans and artificial intelligence (AI) to work side by side to create a true natural language-enabled enterprise, which allows the organization to deliver business outcomes with an effectiveness that far surpasses […].

Knowledge 52

Knowledge Intelligence Intelligence Information 52

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Infegy

DECEMBER 20, 2021

Fellow trendspotter! You live your life in data and you need to keep track of the next breakout consumer trends for your brand or business. You may have already turned to social analytics tools to watch a trend about to go viral online ahead of time. But sometimes social media research carries with it some barriers to finding consumer trends quickly and accurately.

Research 52

Research Business IT 52

Intriccately

DECEMBER 20, 2021

Not all target accounts are created equal. In this post, we uncover how to segment your target account list using key characteristics that will enable your go-to-market team to grow deal sizes, improve win rates, and more. What is account segmentation and prioritization? For salespeople, account segmentation and prioritization is the process of categorizing the accounts in their territory according to each account's existing revenue, as well as future spend potential.

Win 52

Win Marketing Marketing 52

SCIP

DECEMBER 20, 2021

New events for members to learn & share best practices. Webinars & Topic Tables. CI Practices at Large Enterprises. January 13 - Facilitated by Jay Nakagawa of Dell, this Topic Table will provide a forum for open dialogue and best practice sharing on challenges & successes in CI leadership during the pandemic & shaping strategy with CI.

Battlecard 52

Battlecard SCIP Competitive Intelligence Loss 52