Sat.Dec 18, 2021 - Fri.Dec 24, 2021

A CI Pro's Guide to Helping Content Teams Thrive In 2022


Blogs. E-books. White papers. Reports. The list goes on and on. Activating Intel


Competitor Highlight: Sev1Tech


You may have noticed Sev1Tech ’s recent M&A fueled evolution in utilizing funding from private equity owners. This blog provides a short overview into the Sev1Tech’s latest key hires, acquisitions, and new customer footprint.


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Startups Must Take Advantage of Big Data to Gain a Competitive Edge

Smart Data Collective

Startups need to take advantage of the latest technology in order to remain competitive. Big data technology is one of the most important forms of technology that new startups must use to gain a competitive edge.

How to Conduct a Brand Visual Audit of Your Website


Fine feathers make fine birds , says an old proverb, and it applies to many more aspects than a human look. Just think about your website – it’s like a business card. You want your potential clients to perceive it as neat, well-organized, and elegant.


2022 Top Content Marketing Tips: Best Content Promotion Strategies

Weidert Group

“You had my curiosity. But, now, you have my attention.”. Inbound Marketing Content Marketing

Using Win Loss Analysis: Product

Primary Intelligecne

As a product developer, knowing the needs and desires of your buyers can mean everything to making and keeping your product relevant in your marketplace. If your internal vision deviates from the needs of the market, eventually your product will be surpassed by competitors may drift into irrelevancy.

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How To Use Data For Smarter Business Decisions

Smart Data Collective

Big data technology has become an invaluable asset to so many organizations around the world. There are a lot of benefits of utilizing data technology, such as improving financial reporting, forecasting marketing trends and efficient human resource allocation.

More Trending

How a Refined Sales Process Will Help Your Drive More Sales


What is a Sales Process? A robust sales process is the roadmap for converting prospective leads into longtime customers and enables sales teams to efficiently close deals. The sales process is the standardized practice for researching, approaching, and closing potential customers.

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5 Key Factors For Spotting Consumer Trends With Social Listening


Fellow trendspotter! You live your life in data and you need to keep track of the next breakout consumer trends for your brand or business. You may have already turned to social analytics tools to watch a trend about to go viral online ahead of time.

Python for Business: Optimize Pre-Processing Data for Decision-Making

Smart Data Collective

The rise of machine learning and the use of Artificial Intelligence gradually increases the requirement of data processing.

True customer-centricity is grounded in reality


There is a reason the most customer-centric businesses in the world were born that way. To begin and become sustainable they were forced to be grounded in reality. They had to discover needs in the market that could be met, they had to work out how to service those needs and make a profit.

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PPC Campaign Management: 6 Ways to Keep your Ads Fresh and Profitable


Good PPC campaign management is the difference between a successful digital marketing strategy and paying money to take up real estate on the web. But paying someone else to manage your PPC campaigns eats into money that could be better spent growing your business.

Boost Your Site Performance Using These 15 Website Grader Checks

Weidert Group

Most of us know from our years in school that grades aren’t everything, but a report card can serve as a useful tool for assessing what you do well and where you can improve. It was true back in calculus and history classes, and it’s true today — for your company’s website, anyway.

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Artificial Intelligence and the Future of Databases in the Big Data Era

Smart Data Collective

Big data is a phrase that the industry coined in 1987 , but it took years before it became truly popular. By the time the name was a household term, big data was everywhere, and companies were seeking ways to store and use the data. Data scientists knew that big data could hold valuable insights.

5 Benchmarking Examples for Brand Marketing


Keeping track of one’s online efforts is great, but meaningless without standards to measure against. We have five benchmarking examples for brand marketing here to help you better focus your information tracking activities! In this post, we’ll cover: Share of voice and why it’s important.

How to Perform Account Segmentation and Prioritization


Not all target accounts are created equal. In this post, we uncover how to segment your target account list using key characteristics that will enable your go-to-market team to grow deal sizes, improve win rates, and more. What is account segmentation and prioritization?

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How Competitive Analysis Will Benefit Your Company


What is a Competitive Analysis? Competitive analysis assists business owners and marketing teams to understand their company’s target market by examining the strengths and weaknesses of competitors' business strategies.


Benefits of Using AI Optimized Video Messaging at Work

Smart Data Collective

Artificial intelligence has become an invaluable form of technology for fostering better communications in the workplace. Artificial intelligence has been a beneficial changing force for many forms of communication technology. Video messaging is just one example.

May your Christmas be full of light!

Wink Intel

“When they saw the star, they were filled with joy!” ” . Merry Christmas. Happy New Year! The Wink, Inc. offices will be closed on December 23rd and 24th to celebrate the holiday with our families. We will also be closed on December 31st to ring in the new year. . The Wink, Inc.


Holiday Brew: How national coffee chains are 'steeping' up digital spend


Pumpkin spice season may be over, but peppermint and praline fans can finally rejoice. Holiday drinks at America's top coffee chains are here to give you a jolly jolt through your busy weekends of gift shopping and traveling. Holiday Advertising Food & Bev

A Guide to Online Sentiment Analysis


Online consumer sentiment is a window into the psyche of your audience. Social media users are at liberty to express their opinions online about brands, and these expressions tell the story behind consumer behavior.

Data-Driven Business Applications Businesses Can’t Live Without in 2022

Smart Data Collective

There is no question that big data is changing the nature of business in spectacular ways. A growing number of companies are discovering new data analytics applications, which can help them streamline many aspects of their operations.

#PSA Third-Party Neutral

Wink Intel

I do not endorse any company or product. . The post #PSA Third-Party Neutral appeared first on Wink. Moore on the Market

Calendar for 2022 Certification Programs & Events


New events for members to learn & share best practices. Webinars & Topic Tables. CI Practices at Large Enterprises.

How to Do a Competitor Analysis the Right Way


Whether your brand is new to the social listening game or you’ve been around the block a few times, a competitive analysis is a key ingredient in your overall market intelligence. Brands that don’t exert much effort here – or none at all – are driving a car on three wheels.

Why 2021 Was an Incredible Year for Domo


At Domo, we believe we’ve created the kind of modern BI platform that organizations large and small want and need, even if they already have a number of good BI tools in their tool belt. Nothing tells us we’re warranted in carrying such a belief more than customer feedback and client renewals.

Independent Insurance Group Introduces iStructure — the First Uncapped Index-linked Structured Settlement Annuity linked to the Franklin BofA World Index™

Wink Intel

JACKSONVILLE, Fla. , Dec. 15, 2021 /PRNewswire/ — Independent Insurance Group, LLC (“Independent Group”) announced today that its life and annuity subsidiary, Independent Life Insurance Company (“Independent Life”) is introducing iStructure, the first uncapped index-linked structured settlement annuity.

AM Best Affirms Credit Ratings of Brighthouse Financial Inc. and Its Subsidiaries

Wink Intel

OLDWICK, N.J.–( –( BUSINESS WIRE )– AM Best has affirmed the Financial Strength Rating (FSR) of A (Excellent) and the Long-Term Issuer Credit Ratings (Long-Term ICR) of “a+” (Excellent) of Brighthouse Life Insurance Company (headquartered in Charlotte, NC), New England Life Insurance Company (Boston, MA) and Brighthouse Life Insurance Company of NY (New York, NY).

AM Best Upgrades Credit Ratings of Nassau Financial Group, L.P.’s Insurance Subsidiaries

Wink Intel

OLDWICK, N.J.–( –( BUSINESS WIRE )– AM Best has upgraded the Financial Strength Rating (FSR) to B++ (Good) from B+ (Good) and the Long-Term Issuer Credit Ratings (Long-Term ICR) to “bbb” (Good) from “bbb-” (Good) of Nassau Life Insurance Company, Nassau Life and Annuity Company and Nassau Life Insurance Company of Kansas (Overland Park, KS). All of the aforementioned companies are collectively referred to as the Nassau Insurance Group (Nassau).

AM Best Removes From Under Review With Developing Implications, Upgrades Credit Ratings for Guggenheim Life and Annuity Company

Wink Intel

OLDWICK, N.J.–( –( BUSINESS WIRE )– AM Best has removed from under review with developing implications and upgraded the Financial Strength Rating to A- (Excellent) from B++ (Good) and the Long-Term Issuer Credit Rating to “a-” (Excellent) from “bbb+” (Good) of Guggenheim Life and Annuity Company (GLAC) (Wilmington, DE). The outlook assigned to these Credit Ratings (ratings) is stable.

AM Best Affirms Credit Ratings of Western & Southern Financial Group, Inc. and Its Subsidiaries

Wink Intel

OLDWICK, N.J.–( –( BUSINESS WIRE )– AM Best has affirmed the Financial Strength Rating (FSR) of A+ (Superior) and the Long-Term Issuer Credit Ratings (Long-Term ICR) of “aa” (Superior) of the life insurance subsidiaries of Western & Southern Financial Group, Inc. WSFG).

AM Best Affirms Credit Ratings of MetLife, Inc. and Its Life/Health Subsidiaries

Wink Intel

OLDWICK, N.J.–( –( BUSINESS WIRE )– AM Best has affirmed the Financial Strength Rating (FSR) of A+ (Superior) and the Long-Term Issuer Credit Ratings (Long-Term ICR) of “aa-” (Superior) of the members of Metropolitan Life Insurance Group. Concurrently, AM Best has affirmed the Long-Term ICR of “a-” (Excellent) and the Long- and Short-Term Issue Credit Ratings (Long-Term IR; Short-Term IR) of MetLife, Inc. MetLife) (headquartered in New York, NY) [NYSE: MET].

AIG and Blackstone Real Estate Income Trust Close Transaction of Affordable Housing Assets

Wink Intel

NEW YORK–( BUSINESS WIRE )–American International Group, Inc. NYSE: AIG) and Blackstone (NYSE: BX) today announced the closing of the previously disclosed transaction for Blackstone Real Estate Income Trust (BREIT), a yield-oriented, perpetual-life investment vehicle affiliated with Blackstone, to acquire AIG’s interests in a U.S. affordable housing portfolio.

The Penn Mutual Life Insurance Company Financial Strength Reaffirmed by Top Rating Agencies

Wink Intel

HORSHAM, Pa. , Dec. 16, 2021 /PRNewswire/ — The Penn Mutual Life Insurance Company (Penn Mutual), a Fortune 1000 company, is pleased to announce that Kroll Bond Rating Agency (KBRA) and Standard and Poor’s (S&P) have again recognized the financial strength of the company and its subsidiaries. During recent reviews by both agencies, Penn Mutual received stable outlooks and was noted for its strong competitive position, solid market presence in U.S.

Sammons Financial Group Names Life Leadership Team

Wink Intel

DES MOINES, Iowa, Dec. 16, 2021 /PRNewswire/ — Sammons® Financial Group today announced changes to the Sammons Life Insurance Group leadership team as it prepares for the retirement of Steve Palmitier and the elevation of Jerry Blair to president, effective January 1, 2022. This past October, Blair was named president of Sammons Life Insurance Group following the announced plans of Palmitier’s retirement this past June.

Advisors Excel’s Rachel Sachs Named to Independent Distribution Honors List

Wink Intel

TOPEKA, KAN., 16, 2021 /PRNewswire/ — Rachel Sachs , Advisors Excel Vice-President of Life Operations, was named a NAILBA Independent Distribution (ID) 20 Award Winner of 2021. This is the third year for the award. According to NAILBA, the ID Twenty Awards honor Independent Distribution’s most courageous innovators and visionaries, who have made significant contributions to the insurance profession.

Transamerica Supports Financial Dignity, Inclusion with Donation to Operation HOPE

Wink Intel

BALTIMORE , Dec. 16, 2021 /PRNewswire/ — Transamerica announced today that the Aegon Transamerica Foundation has donated $500,000 to Operation HOPE, a nonprofit organization working to help underserved individuals attain a better financial future.