Sat.Dec 18, 2021 - Fri.Dec 24, 2021

A CI Pro's Guide to Helping Content Teams Thrive In 2022


Blogs. E-books. White papers. Reports. The list goes on and on. Activating Intel


Competitor Highlight: Sev1Tech


You may have noticed Sev1Tech ’s recent M&A fueled evolution in utilizing funding from private equity owners. This blog provides a short overview into the Sev1Tech’s latest key hires, acquisitions, and new customer footprint.


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How to Conduct a Brand Visual Audit of Your Website


Fine feathers make fine birds , says an old proverb, and it applies to many more aspects than a human look. Just think about your website – it’s like a business card. You want your potential clients to perceive it as neat, well-organized, and elegant.

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How To Use Data For Smarter Business Decisions

Smart Data Collective

Big data technology has become an invaluable asset to so many organizations around the world. There are a lot of benefits of utilizing data technology, such as improving financial reporting, forecasting marketing trends and efficient human resource allocation.

A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

This presentation will provide a practical step-by-step guide for implementing effective BI governance and a toolkit for addressing the three critical aspects of any program.

What Data Protection Will Look Like in 2022


Trying to protect sensitive data was a major concern for the enterprise in 2021, and it will continue to be in the coming new year.

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More Trending

2022 Top Content Marketing Tips: Best Content Promotion Strategies

Weidert Group

“You had my curiosity. But, now, you have my attention.”. Inbound Marketing Content Marketing

Startups Must Take Advantage of Big Data to Gain a Competitive Edge

Smart Data Collective

Startups need to take advantage of the latest technology in order to remain competitive. Big data technology is one of the most important forms of technology that new startups must use to gain a competitive edge.

Tales of Data Modelers


Reading Larry Burns’ “Data Model Storytelling” (, 2021) was a really good experience for a guy like me (i.e., someone who thinks that data models are narratives). I agree with Larry on so many things. However, this post is not a review of Larry’s book.

5 Benchmarking Examples for Brand Marketing


Keeping track of one’s online efforts is great, but meaningless without standards to measure against. We have five benchmarking examples for brand marketing here to help you better focus your information tracking activities! In this post, we’ll cover: Share of voice and why it’s important.

Using Win Loss Analysis: Product

Primary Intelligecne

As a product developer, knowing the needs and desires of your buyers can mean everything to making and keeping your product relevant in your marketplace. If your internal vision deviates from the needs of the market, eventually your product will be surpassed by competitors may drift into irrelevancy.

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Python for Business: Optimize Pre-Processing Data for Decision-Making

Smart Data Collective

The rise of machine learning and the use of Artificial Intelligence gradually increases the requirement of data processing.

The Dangers of a Data Swamp (and How to Avoid Them)


“Data is the currency of the future,” many experts have predicted. The 21st century has been characterized by the astounding amount of data we’ve gained access to. But what happens if this data isn’t properly stored?

A Guide to Online Sentiment Analysis


Online consumer sentiment is a window into the psyche of your audience. Social media users are at liberty to express their opinions online about brands, and these expressions tell the story behind consumer behavior.

PPC Campaign Management: 11 Important Things to Do


Pay-per-click (PPC) advertising is simple and effective. While a lot of more affordable marketing strategies have emerged over the years, nothing can replace a good old PPC campaign.

Artificial Intelligence and the Future of Databases in the Big Data Era

Smart Data Collective

Big data is a phrase that the industry coined in 1987 , but it took years before it became truly popular. By the time the name was a household term, big data was everywhere, and companies were seeking ways to store and use the data. Data scientists knew that big data could hold valuable insights.

True customer-centricity is grounded in reality


There is a reason the most customer-centric businesses in the world were born that way. To begin and become sustainable they were forced to be grounded in reality. They had to discover needs in the market that could be met, they had to work out how to service those needs and make a profit.

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How to Do a Competitor Analysis the Right Way


Whether your brand is new to the social listening game or you’ve been around the block a few times, a competitive analysis is a key ingredient in your overall market intelligence. Brands that don’t exert much effort here – or none at all – are driving a car on three wheels.

How a Refined Sales Process Will Help Your Drive More Sales


What is a Sales Process? A robust sales process is the roadmap for converting prospective leads into longtime customers and enables sales teams to efficiently close deals. The sales process is the standardized practice for researching, approaching, and closing potential customers.

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Benefits of Using AI Optimized Video Messaging at Work

Smart Data Collective

Artificial intelligence has become an invaluable form of technology for fostering better communications in the workplace. Artificial intelligence has been a beneficial changing force for many forms of communication technology. Video messaging is just one example.

3 Ways to Improve Talent Acquisition with an Effective Data Strategy


Recruiting top-tier talent is always a priority, especially as businesses look to staff back up or expand in new directions once the COVID-19 pandemic recedes. It’s a challenge made more formidable as businesses look to expand their talent searches for the dawning age of long-term remote work.

PPC Campaign Management: 6 Ways to Keep your Ads Fresh and Profitable


Good PPC campaign management is the difference between a successful digital marketing strategy and paying money to take up real estate on the web. But paying someone else to manage your PPC campaigns eats into money that could be better spent growing your business.

Boost Your Site Performance Using These 15 Website Grader Checks

Weidert Group

Most of us know from our years in school that grades aren’t everything, but a report card can serve as a useful tool for assessing what you do well and where you can improve. It was true back in calculus and history classes, and it’s true today — for your company’s website, anyway.

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Data-Driven Business Applications Businesses Can’t Live Without in 2022

Smart Data Collective

There is no question that big data is changing the nature of business in spectacular ways. A growing number of companies are discovering new data analytics applications, which can help them streamline many aspects of their operations.

2022 and the Emergence of the Natural Language-Enabled Enterprise


The vast amounts of unstructured text is leaving knowledge workers struggling to comb through the sheer volume of information available.

May your Christmas be full of light!

Wink Intel

“When they saw the star, they were filled with joy!” ” . Merry Christmas. Happy New Year! The Wink, Inc. offices will be closed on December 23rd and 24th to celebrate the holiday with our families. We will also be closed on December 31st to ring in the new year. . The Wink, Inc.


Ep. 443 – The Power of Creating Your Own Panel Community With Dyna Boen, Managing Director at Escalent

Happy Market

Our guest today is Dyna Boen, Managing Director at Escalent. Escalent is a human behavior and analytics advisory firm specializing in industries facing disruption and business transformation. Their customers include Land Rover, Volvo, Johnson and Johnson, and Comcast.

5 Key Factors For Spotting Consumer Trends With Social Listening


Fellow trendspotter! You live your life in data and you need to keep track of the next breakout consumer trends for your brand or business. You may have already turned to social analytics tools to watch a trend about to go viral online ahead of time.

The Architecture of Cyber Recovery: Cyber Recovery Vaults


Do a Google images search for “vaults” and you’ll get a quick visual tour of architectural history, a display of the varied designs of bank safes created to secure cash and other valuables, and even an introduction to gymnastic vaults.

How to Perform Account Segmentation and Prioritization


Not all target accounts are created equal. In this post, we uncover how to segment your target account list using key characteristics that will enable your go-to-market team to grow deal sizes, improve win rates, and more. What is account segmentation and prioritization?

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