Smart Data Collective

DECEMBER 14, 2019

Predictive analytics is one of the biggest disruptive technologies shaping the eCommerce industry. IQLECT published an article on this last year titled The Importance of Predictive Analytics for E-commerce Stores. The article pointed out that companies have lagged implementing predictive analytics technology, due to cost and complexity concerns. However, this has changed as new AI technology has become more widely available.

Predictive Analytics 244

Predictive Analytics Commerce Brainstorming Win 244

Zoominfo

DECEMBER 18, 2019

Gone are the days of the distant businesses, where complaints and comments from consumers were lodged by mail and responses from companies were slow, if they came at all. The proliferation of social media has made it easier than ever to check the pulse of your customers and create a community centered around your brand. But just what should a brand-centered community look like, and why does that matter?

Business 223

Business Advantage Advantage Knowledge 223

Moz

DECEMBER 17, 2019

Posted by Alex-T Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. If you’re not an expert, you can end up getting something far from what you’ve been expecting. Here’s an example of “the best mascot image you can get for your event” that I paid for when organizing one of our first Digital Olympus events: Just for reference, this is how our mascot looked originally: My point is, just like working with freelance designers

Profiling 67

Profiling Business Knowledge IT 67

Digimind

DECEMBER 17, 2019

Conducting a competitive analysis is an essential step for every successful brand. Briefly, a competitive analysis is a living document that identifies and evaluates your competitors strategies to determine their strengths and weaknesses in relation to your own products and services. More generally, understanding and applying the insights gained from a competitive analysis will help you identify strengths and weaknesses that relate to brand health, community management, content strategy, and mor

Analysis 64

Analysis Competitive Management Benchmarking 64

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Smart Data Collective

DECEMBER 14, 2019

Providing excellent customer service needs to be a priority for every business. Think of your customer service department as the personality of your brand. It is also the reason why people will choose your products and services on a repeated basis. It is quite simple really, with no customers, there is no company. The path that consumers travel on to make a purchase, is called the “customer journey.

Travel 158

Travel Commerce Analysis Technology 158

Elegant BI

DECEMBER 19, 2019

Social Business Intelligence Improves Collaboration and Results! What exactly is social business intelligence? The concept of Social BI is really quite simple. Social BI is similar to social media and social networking, in that it embraces the tasks associated with data analytics and makes these tasks and the resulting data insight a social experience by providing tools and an environment that encourages business users and team members to share data, make fact-based decisions based on that data

Business Intelligence 52

Business Intelligence Data Analysis Analysis Intelligence 52

Digimind

DECEMBER 17, 2019

Conducting a competitive analysis is an essential step for every successful brand. Briefly, a competitive analysis is a living document that identifies and evaluates your competitors strategies to determine their strengths and weaknesses in relation to your own products and services. More generally, understanding and applying the insights gained from a competitive analysis will help you identify strengths and weaknesses that relate to brand health, community management, content strategy, and mor

Analysis 60

Analysis Competitive Management Benchmarking 60

Smart Data Collective

DECEMBER 20, 2019

Big data is changing the role of the digital marketing profession. Companies can use big data to improve the effectiveness of their ad targeting, streamlining the user experience and measure the ROI better. Nicole Martin talked about the relevance of big data in digital marketing in her Forbes article. Smart businesses should make sure that their digital marketing agency knows how to leverage big data effectively.

Marketing 149

Marketing Marketing Restaurants Travel 149

Happy Market

DECEMBER 17, 2019

In this episode, we’ll uncover the common factors across our guests that has lead them to happy careers in consumer insights and give you two key ways to drive organizational success from the hottest company in CX, UX, and MRx. Happy Market Research is closing the year with a four-part podcast series, highlighting industry challenges, trends and much more.

Startups 52

Startups Market Research Marketing Research Research 52

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Resonate

DECEMBER 17, 2019

Consumers today are faced with choice overload, and new factors are impacting the buying decisions and shopping behaviors of the modern shopper. Everything from a company’s charity donations to their online reviews influences a consumer’s decision about who they’ll do business with. How can you leverage these factors to gain a competitive edge? Harnessing powerful insights about who these shoppers are will help brands and retailers build more resonant products and services, create more compellin

Retail 52

Retail Competitive Intelligence Intelligence 52

Contify

DECEMBER 16, 2019

Contify, the AI-enabled market and competitive intelligence solution for enterprises, has enhanced its offering with the launch of fully customisable portals to organise intelligence into separate modules for teams serving different functions and business verticals. The portals are designed to serve as a centralised intelligence hub to drive faster access to insights relevant to a specific team whilst storing the intelligence in a common platform for easy cross-reference.

Competitive Intelligence 52

Competitive Intelligence Competitive SWOT Intelligence 52

Smart Data Collective

DECEMBER 20, 2019

As the Internet of Things (IoT) becomes smarter and more advanced, we’ve started to see its usage grow across various industries. From retail and commerce to manufacturing, the technology continues to do some pretty amazing things in nearly every sector. The civil engineering field is no exception. An estimated 20 billion internet-connected devices will be active around the world by 2020.

Commerce 144

Commerce Technology Technology Retail 144

Better Buys

DECEMBER 18, 2019

Implementing computerized maintenance management system (CMMS) software can have a significant impact on your maintenance operations. Over time, this impact increases as users learn the software, historical data is analyzed to facilitate changes, and a preventive maintenance schedule is implemented. CMMS software provides benefits that are both easy (quantitative measures) and not so easy (qualitative […].

Learning 26

Learning Management 26

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Zoominfo

DECEMBER 20, 2019

Should you be putting more thought into your cold email subject lines? The answer is yes. Do you have time to read through a million examples of email subject lines to find the best ones? We’ll go ahead and assume the answer is no. We sifted through top blogs to find the best email subject lines, plus some fresh, real-life examples from our own SMEs.

Sports 243

Sports Gaming Sales Capital 243

Datapine Blog

DECEMBER 17, 2019

As in many other industries, the information technology sector faces the age-old issue of producing IT reports that boost success by helping to maximize value from a tidal wave of digital data. While integral to organizational success and development, without the ability to gain actionable insights from your most important data, IT reporting could be considered somewhat of a fruitless exercise.

Business 69

Business IT KPI Knowledge 69

Smart Data Collective

DECEMBER 18, 2019

Fraud has been an ongoing problem for quite some time now. Our technology may have become more sophisticated but so are criminals. It feels more secure now that we have several modes of verification but it’s still unsettling to see news of big companies like Facebook or Yahoo getting their data compromised. Fraud is not a small problem. The global cost of it is $4.2 trillion.

Banking 134

Banking Security Security Globalization 134

Moz

DECEMBER 16, 2019

Posted by MiriamEllis Think crafting is kids’ stuff? Think again. The owners of quilting, yarn, bead, fabric, woodworking, art supply, stationers, edible arts, and related shops know that: The crafting industry generated $44 billion in 2016 in the US alone. 63% of American households engage in at least one crafting project annually, while more than one in four participate in 5+ per year.

Marketing 62

Marketing Marketing Win Retail 62

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

Zoominfo

DECEMBER 20, 2019

Should you be putting more thought into your email subject lines for B2B sales? The answer is “yes.” Do you have time to read through a million examples of B2B email subject lines to find the best ones? We’ll go ahead and assume the answer is “no.” We sifted through top blogs to find the best cold email subject lines, plus some fresh, real-life examples from our own salespeople.

Sports 130

Sports Sales Gaming Capital 130

Smart Data Collective

DECEMBER 16, 2019

We live in a digital era where every business aspect revolves around technology, making IT systems the core of modern-day operations. Primarily, the role that IT systems play begins and ends with data, which is the constant input and output of computerized devices. It is therefore not surprising that the current trend for businesses is to seek solutions for big data adoption and usage.

Business Environment 134

Business Environment Management Technology Technology 134

Smart Data Collective

DECEMBER 19, 2019

Yes, it’s AI again! Artificial Intelligence (AI) is always in the limelight from the last couple of years. Mostly it is considered as a blessing to the IT world. However, many experts have shown their doubtfulness too. No, you just can’t say “Ok Boomer” here! Of course, they have greater reasons i.e. a threat to data security. So, AI is on whose side?

Algorithm 149

Algorithm Security Security Human Resources 149

Moz

DECEMBER 19, 2019

Posted by RuthBurrReedy Clean, useful Google Analytics data is all-important — both for you, and for the clients and colleagues that will be working on the site in the future. Ruth Burr Reedy shares her absolute best tips for getting your Analytics data accurate, consistent, and future-proof in this week's Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab!

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Annotation Capital Sales Hospitals 66

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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