How To Avoid the Biggest Pitfall of Progressive Profiling
Digital B2B Marketing
MAY 20, 2014
'According to Google, progressive profiling is “a method of asking questions incrementally, gathering more information about a prospect over time.” With progressive profiling, instead of putting a 15 field form in front of your next potential prospect, use progressive profiling and only ask for the first couple pieces of information. Then, as they come back over time, continue to gather a little bit more.
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