Smart Data Collective

NOVEMBER 21, 2021

If you have not lived under a rock for several years, you have undoubtedly heard about artificial intelligence (AI). However, how might artificial intelligence be used in e-commerce operations? Artificial intelligence (AI) is starting to fill every facet of our daily lives. For example, self-checkout cash registers, airport security checks, and other automated processes all use artificial intelligence to some degree.

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Crayon

NOVEMBER 23, 2021

Marketing 617

Marketing Marketing 617

mention

NOVEMBER 24, 2021

It’s official: Instagram is making its new Link Stickers available to everyone. That’s right, everyone—10,000 followers NOT required. You might have heard by now that Instagram has removed the swipe-up feature and replaced it with Link Stickers. Either you’ve used these stickers in your own Instagram stories, or you’ve seen them in the stories of accounts you follow.

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BI Insight

NOVEMBER 26, 2021

This is the second part of my new series of Power BI posts named Power BI 101. In the previous post, I briefly discussed what Power BI is. In this post, I look into one of the most confusing parts for those who want to start learning Power BI. Many people jump straight online and … Continue reading Power BI 101, What Should I Learn? The post Power BI 101, What Should I Learn?

Learning 131

Learning 131

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Smart Data Collective

NOVEMBER 24, 2021

It’s been almost two years since the COVID-19 pandemic started, and now we have enough information to assume that most enterprises weren’t prepared for the crisis. Although teams had vast amounts of data and powerful analytic tools at their fingertips, the pandemic still caught most organizations off guard. As a result, most enterprise executives had to cut their plans and initiatives.

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Business Intelligence Data Analysis Intelligence Intelligence 310

Zoominfo

NOVEMBER 24, 2021

Scenario If you’re a technology vendor, a way to identify good-fit target prospects is to know which accounts are buying from your competitors. Instead of viewing the prospect as a lost cause, use their buying patterns as an indication that they are worth pursuing over the long run. You can use the insight about their purchases as a way to angle your pitch to convey the unique value that your product offers and, more importantly, what the competition is lacking.

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Netbasequid

NOVEMBER 22, 2021

Your marketing is the public personality of your brand. And if you want to capture and keep your audience’s attention, you need to read the room and give them something clever and relevant. Consumer research is how impactful marketing is done consistently. Otherwise, many brands fall in the long line of copycats or, worse, bore their audience to tears.

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Smart Data Collective

NOVEMBER 22, 2021

Big data has been a powerful force of change in the fitness industry. More fitness companies are using data analytics, AI and other technology to better understand their customers, improve their operating margins and make other changes to adapt to new trends. If you are running a fitness business, then you can’t afford to overlook the importance of big data.

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Dataversity

NOVEMBER 26, 2021

With uses spanning personalized medicine to the creation of social media clickbait, the use of artificial intelligence (AI) and machine learning (ML) is expected to transform industries from health care to manufacturing. Web scraping is no exception – and while its use is definitely not the answer to every data collection challenge, simple applications of AI/ML can enhance the process and increase […].

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Learning Intelligence Intelligence IT 98

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

BI Survey

NOVEMBER 22, 2021

E uropean cloud BI implementations are much more driven by flexibility and scalability than North American ones, which focus more on cost and deployment speed. In terms of actual benefits, European companies find greater benefits in outsourcing hardware and lower administration costs, while North American firms benefit most from scalability and speed of deployment.

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Security Security Management Business Intelligence 98

Netbasequid

NOVEMBER 23, 2021

At the speed of today’s market, brands need answers, and they need them fast. Decisions need to be made based on insights revealed through data to maintain upward momentum. And that’s where thematic analysis comes in! Brands are surrounded by data; however, roughly 80% of it is unstructured. As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence.

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Analysis Airline Market Intelligence Entertainment 105

Smart Data Collective

NOVEMBER 26, 2021

With the “big data” or insurmountable, high-volume amount of information, data analytics plays a crucial role in many business aspects, including revenue marketing. Data analytics refers to the systematic computational analysis of statistics or data. It lays a core foundation necessary for business planning. Data analytics make up the relevant key performance indicators ( KPIs ) or metrics necessary for a business to create various sales and marketing strategies.

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Dataversity

NOVEMBER 23, 2021

The current state of the labor market is imposing obstacles for employers across many industries to fill open positions – health care being chief of them. The global shortage of health care workers has forced practitioners into undertaking additional duties such as manual data entry alongside their general patient care duties. When practitioners shift their time […].

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Globalization Marketing Marketing Education 98

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

bazaarvoice

NOVEMBER 22, 2021

A simple question. What’s the best social media marketing tool for driving rapid e-commerce growth? Sadly, many of these tools are falling short when it comes to enabling e-commerce on social. They work great for tactical functions, like scheduling and tracking follower engagement, but what about tools that help you acquire influencer content and make it shoppable?

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Netbasequid

NOVEMBER 25, 2021

This Thanksgiving, we are grateful for the amazing customers we serve – and the ongoing feedback they offer, which helps us stay aligned with their needs. As part of that, we’ve summarized some of the top reasons they’re thankful for the consumer and marketing intelligence capabilities we offer! 7 things we hear NetBase Quid customers rave about year-round follow: 1.Staying Ahead of Trends with Predictive Intelligence.

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Market Intelligence Analysis Business Intelligence Intelligence 98

Smart Data Collective

NOVEMBER 22, 2021

Data analytics technology has touched on virtually every element of our lives. More companies are using big data to address some of their biggest concerns. Securing financing is a huge example. Data analytics technology is helping more companies get the financing that they need for a variety of purposes. One of the most important benefits of big data involves getting financing for new equipment.

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Finance Predictive Analytics Advantage Advantage 242

Weidert Group

NOVEMBER 22, 2021

Email marketing may be considered “old school” by some marketers because it’s been around for so long. Yet, the reason it has such staying power is because it remains one of the primary digital channels for smart marketers. Yes, it’s still relevant for today’s B2B buyers. Why? Because it works.

Marketing 87

Marketing Marketing IT 87

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Similarweb

NOVEMBER 25, 2021

Welcome to this month’s Digital Marketing Intelligence update. . ‘Tis the season for fresh features. As marketers everywhere are wrapping up their seasonal campaigns, Similarweb is gifting you a new way to discover and share those all-important campaign insights: Get ready to go viral with the all-new Insight Sharing feature. Always land on results with our Insight Suggestion tool.

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Market Intelligence Intelligence Intelligence Learning 59

Netbasequid

NOVEMBER 26, 2021

This year we’re seeing more brands recognize the importance of their consumer intelligence and using it to identify emerging trends that have staying power. And one overarching concept taking hold amongst consumers worldwide this year is that of giving back. In our EMEA Consumer Insight Analytics Report 2021 , we shared shifts in spending and value-based shopping is certainly top of mind.

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Intelligence Intelligence Learning Marketing 97

Smart Data Collective

NOVEMBER 25, 2021

Data privacy concerns have become greater than ever in recent years. One recent study from the University of Maryland found that there is a data breach every 39 seconds. The threat of data breaches has become a lot greater in recent years as more businesses and consumers become dependent on big data. The proliferation of big data has made digital privacy concerns much more significant.

Intellectual Property 230

Intellectual Property Security Security Education 230

Infegy

NOVEMBER 23, 2021

Holy hole-filled shoes, batman! Crocs are back. Crocs garnered a 30% increase in social conversation in the past year and grew their revenue 73% from 2020 to 2021. Surprising right? The ugly step-sister of the shoe universe has suddenly, and loudly, taken social media by storm. But who are the people driving this trend? How can we find out who this brand appeals to and what about their lives and lifestyles makes Crocs -- a once highly-niche shoe product -- fit them so well?

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

BI Insight

NOVEMBER 25, 2021

This is the second part of my new series of Power BI posts named Power BI 101. In the previous post, I briefly discussed what Power BI is. In this post, I look into one of the most confusing parts for those who want to start learning Power BI. Many people jump straight online and … Continue reading Power BI 101, What Should I Learn? The post Power BI 101, What Should I Learn?

Learning 52

Learning 52

Elegant BI

NOVEMBER 24, 2021

We invite you to explore our latest knowledgebase articles and to join the Smarten user community on Smarten Support Portal. If you have not registered yet, Click Here to obtain your login credentials. Knowledgebase Articles. Functions & Expressions : Summary on Crosstab with multiple Row and Column dimensions. Dashboards: Improve dashboard loading performance for dashboards with multiple objects.

Business 52

Business Business Intelligence Intelligence Intelligence 52

Dataversity

NOVEMBER 24, 2021

This article provides a brief explanation of the SVM classification method of analytics. What Is SVM Classification Analysis? SVM classification is based on the idea of finding a hyperplane that best divides a dataset into predefined classes. The goal is to choose a hyperplane with the greatest possible margin between the hyperplane and any point […].

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Analysis Briefing Business IT 52

Happy Market

NOVEMBER 23, 2021

My guest today is Stephen Griffiths, Director of Insights at Level2. Level2’s mission is remission for people with type 2 diabetes. Level2 is an all new personalized, digital care experience complete with coaching and clinical care, and informed by the latest in diabetes technology wearables. With real-time information on how food, movement, stress, and sleep all impact glucose levels, Level2 helps people make small changes for big impact.

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Market Research Marketing Research Research Marketing 52

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Infegy

NOVEMBER 23, 2021

Holy hole-filled shoes, batman! Crocs are back. Crocs garnered a 30% increase in social conversation in the past year and grew their revenue 73% from 2020 to 2021. Surprising right? The ugly step-sister of the shoe universe has suddenly, and loudly, taken social media by storm. But who are the people driving this trend? How can we find out who this brand appeals to and what about their lives and lifestyles makes Crocs -- a once highly-niche shoe product -- fit them so well?

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Similarweb

NOVEMBER 23, 2021

As I reflect on the conversations I’ve had with paid marketers in different industries, one theme has stayed consistent: we are in a fast-paced and increasingly difficult subsection of marketing , and it will only get harder to improve and maintain the quality of traffic we’ve come to expect from paid traffic. When it comes to change, 2021 was a landmark year.

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Retail Win Competitive Gaming 52

Weidert Group

NOVEMBER 23, 2021

When properly done, customer interviews can reveal a treasure trove of valuable insights. They truly are underutilized marketing gems. However, a customer interview conducted poorly can create a sticky situation at best (or, at worst, damage a solid relationship). Today’s article covers not only the right customer interview questions to ask, but also how to ask them, who should ask them, who should be answering them, and when those questions should be asked.

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Marketing Marketing 52