Sat.Apr 30, 2022 - Fri.May 06, 2022

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Top 10 business needs driving IT spending today

CIO

Ceridian SVP and CIO Carrie Rasmussen got a 7% bump in her IT budget for 2022, with her company’s growth, its ongoing digitalization drive, and security mindfulness driving the boost. More specifically, Rasmussen is boosting her spend on cybersecurity to help manage risk, a key element for enabling Ceridian’s planned global expansion. Some of the extra funds are paying for work to consolidate applications and services, a move Rasmussen classifies as an efficiency play “that will free up money to

Business 847
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How to Create a Business Case for Your CI Program

Crayon

Things could be going better. You’re working hard to deliver on the competitive intelligence requests that come through your inbox, but as far as you can tell, very few people are consuming the insights and materials you produce.

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Machine Learning Helps Improve Tronc Management Considerably

Smart Data Collective

Did you know that around 37% of businesses use machine learning to some degree? This figure is growing significantly by the year. There are many reasons that more companies are turning to machine learning technology. One of the benefits of leveraging machine learning is that it can help with develop employee compensation schemes. Joanne Sammer, an author with Better Workplace Better World published an article on the use of AI in making pay decisions.

Learning 297
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What’s New: Engage Gmail Plug-In and OperationsOS Integration

Zoominfo

We’ve got more updates to share from the ZoomInfo platform, and we’re especially excited about the new releases from OperationsOS and Engage. Let’s walk through the new features and integrations that can help you hit your number. Engage The new Gmail plug-in for Engage, ZoomInfo’s sales automation tool , allows you to access Engage’s email templates and variables directly from your Gmail inbox, as well as track Gmail activity in Engage and other connected CRMs.

Gaming 130
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Maximizing Business Impact with Powerful Platform Capabilities

Netbasequid

Having advanced AI-powered insights to inform your strategic decision making is crucial to a brand’s success. Now, with NetBase Quid’s Application Switcher, your social analytics efforts just earned a power boost! The combined insights offered are all in one place for your team to easily navigate, making campaigns and strategic planning more efficient than ever.

More Trending

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Seven Benefits of Using AI to Perform Text Analysis

Smart Data Collective

Artificial intelligence is often portrayed as a technology that will make robots rule over humans. No wonder many people fear that computers and other AI—enabled devices will control us. However, if we keep aside this dangerous depiction of AI, we can see how beneficial such systems are in our lives. Businesses are including more of it in their companies and adopting methods like AI text analysis. .

Analysis 290
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How Today’s Digital-Native Businesses Are Securing the Open Data Lakehouse

Dataversity

Today, we’re seeing more companies embrace cloud-based technologies to deliver superior customer experiences. An underlying architectural pattern is the leveraging of an open data lakehouse. That is no surprise – open data lakehouses can easily handle digital-era data types that traditional data warehouses were not designed for. Data warehouses are great at both analyzing and storing […].

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How a new Domo integration makes for sharper Office tools

Domo

As data continues to play a larger role in how all professionals make decisions, business intelligence is being molded to give everyone from CEOs to frontline workers access to the kind of data they need, exactly when and where they need it. Case in point: Domo’s new Microsoft Office Add-ins , which allow anyone who is, say, building a presentation or collaborating on KPIs to retrieve their Domo data right within the Office product they are working from.

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Using Netnography in 2022 to Engage & Convert

Netbasequid

It is important for brands to identify their ‘tribes’ early on. These are the people who clamor for your offering and can even be turned into a loyal group of brand ambassadors, assuming you play your marketing cards right! And finding them is the work of netnography – also known as audience segmenting. Every brand should be using it to engage and convert their tribes.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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7 Consequences of a Data Intrusion: Insights From Asiaciti Trust & MGM International

Smart Data Collective

Unauthorized data intrusions have been occuring with alarming frequency. From the highly sophisticated 2021 incident better known as the Pandora Papers to the massive hospitality breach that caused the personal details of millions of MGM hotel guests to be exposed on the dark web, such incidents are a distressing fact of modern life. It’s tempting to think of the risk of a data intrusion as an unavoidable cost of doing business.

Hospitals 265
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SEO Expert Insights on Purpose-Driven Link Building — An Interview With Dale Bertrand

Weidert Group

An Interview with Experience Inbound Speaker, Dale Bertrand of Fire&Spark. Search engine optimization (SEO), like the technology used to implement it, is always evolving. With Google’s early algorithms, link building was a major component of getting the right traction for your website. Now that AI is the prominent driving force behind Google serving up content that meets the searcher’s intent , there’s a greater emphasis on original, relevant, and informative content that will point searcher

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Strong Outreach vs Creepy Stalking - Let's Talk Outreach Personalization!

Owler

Joe Venuti, Vice President, Sales Development at UpKeep, says that personalization changes and evolves as we become more tech-enabled and the world around us changes. Joe Venuti, Vice President, Sales Development at UpKeep. The beginning of personalized outreach was the cold call. It started in the 1980s when company leadership began to have desk phones and were reachable directly, which has evolved into those spam calls that you can’t get rid of.

Sports 78
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Google Featured Snippets: SEO Guide for 2022

GrowbyData

T he SERP results have advanced quite a bit over the past few years. Google has several different types of SERP features to attract customers at different stages of the buying journey. With so many types of SERP features on Google, it has become difficult for brands to get noticed on the SERP. Fortunately, one of the best ways to get noticed on the SERP is featured snippets.

Win 64
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Use CRQ to Build a Cybersecurity Checklist to Prevent Data Breaches

Smart Data Collective

Data breaches are becoming a greater threat than ever. According to the Identity Theft Resource Center’s 2021 Data Breach Report, there were 1,862 data breaches last year. This figure is likely to keep rising in the months to come. If you want to protect against a data breach, you must have the best cybersecurity plans in place. You need to know what steps to take to keep online data safe and follow them diligently.

Security 257
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15 Social Media Visibility Tips to Boost Your Profile

Weidert Group

It’s no longer novel for a business to be on social networks — it’s practically a must. Social media is an easy place to share your company’s content, news, and culture — maybe even conduct customer service. Social media is important for connecting with your target audience and building a better reputation , making brand visibility on social media essential.

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Twitter vs Medium: Which is the Better Content Curator?

SpyFu

Twitter, one of the most popular social media sites in the world, was founded in 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. Six years later, in 2012, Evan Williams realized that the platform they created wasn't giving people the ability to create quality content. At the time, tweets were sent out in 140-character messages. That's hardly enough space to write something meaningful, impactful, or of high quality.

Win 59
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Build Personalized Ecommerce Experiences with Big Data

Data Hut

It's the age of big data. Businesses now know more than ever before about customer behavior and preferences—and those who use that knowledge to build personalized shopping experiences are reaping the rewards (think Amazon, Spotify, and Netflix). Ecommerce companies are struggling to stay competitive in today's marketplace. As eCommerce grows and becomes more competitive, it becomes harder to maintain a competitive edge.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Guidelines on Using Data Analytics for Finding the Right Price Points

Smart Data Collective

Data analytics technology is helping businesses boost profitability in many ways. A few years ago, Walter Baker and his colleagues at McKinsey reported that one of the biggest advantages of big data in business is that it can help with pricing decisions. “Without uncovering and acting on the opportunities big data presents, many companies are leaving millions of dollars of profit on the table.

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How to Use Competitor Price Monitoring Software to Stay Ahead of the Curve

Cata Crops

Price monitoring software can be a massive help in staying ahead of the competition. By tracking your competitors’ prices, you can identify when they lower their prices and then adjust your own prices to remain competitive. This article will tell you more about what price monitoring software is and how to use it to stay … Continue reading "How to Use Competitor Price Monitoring Software to Stay Ahead of the Curve" The post How to Use Competitor Price Monitoring Software to Stay Ahead

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C&S Wholesale Grocers’ 2022 Annual West Region Retail Services Expo

Engage3

C&S Wholesale Grocers supports over 7,500 independent retailers across the U.S. Engage3 and C&S have been partnered since 2016 to provide localized competitive visibility to power the strategic pricing solutions that the grocery supplier provides to its customers. . Engage3 had the pleasure of running a workshop with independent retailers about COVID & Post COVID Retail Pricing Strategies at C&S Wholesale Grocers’ 2022 Annual West Region Retail Services Expo last week.

Retail 52
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Improving Supply Chain Logistics with Geographic Proximity Matching

Domo

For a third-party logistics company like RWI Logistics, geographic data can be a crucial tool for solving problems and creating solutions for our customers. We often need to look up whether we’ve managed any truckloads into or out of a list of geographic areas, but it can be challenging to quickly match locations if they have a different city, state, and postal code from one another.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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What is Key Influencer Analytics? Do I Need it?

Elegant BI

Key Influencer Analytics: What Is It and Why is It Important? No matter the size of your business or in what industry your market is involved, the concept of analytics is more important today than ever before. Businesses competing locally or on a global scale are all engaged in market competition and, in order to grow and succeed, every business must understand its competitors, its own products and services, and most importantly, its customers and what products they are buying.

IT 52
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How to Use Competitor Price Monitoring Software to Stay Ahead of the Curve

Cata Crops

Price monitoring software can be a massive help in staying ahead of the competition. By tracking your competitors’ prices, you can identify when they lower their prices and then adjust your own prices to remain competitive. This article will tell you more about what price monitoring software is and how to use it to stay … Continue reading "How to Use Competitor Price Monitoring Software to Stay Ahead of the Curve".

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What Kinds of Data Languages Do We Need in the Future?

Dataversity

IBM had a pole position on the Database Management Systems (DBMS) market by developing “DL/I” in the 1960s as a means for defining and using hierarchical databases. Under the product names of DL/I and IMS (Information Management System) this dominated the database market for many years. Everybody, except for IBM followers, called the product “D-L-1,” […].

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Ep. 548 – IIEX 2022 North America Conference Series: Belinda Brown, Director Of Marketing And Business Development at Gazelle Global

Happy Market

IIEX 2022 North America Conference: [link]. Find Belinda Online: Belinda Brown, Director Of Marketing And Business Development at Gazelle GlobalLinkedIn: [link] [link] bbrown@gazelleglobal.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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4 Ways People Analytics Teams Leverage Alternative Data for Talent Acquisition and Retention

Thinknum

Watch the webinar recording here SPEAKERS Noble Madu, Vin Vashishta Vin Vashishta   00:02 I've been in data science for over 10 years. I worked in the people analytics HR technology space, off and on, for over seven years now. 25 years total in technology. Done way too much. And if I keep talking, I'm gonna sound older and older than I am.

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Beyond Win Loss Analysis: Analyzing Competitors’ Deal Wins to Generate Powerful Insights

Contify

The post Beyond Win Loss Analysis: Analyzing Competitors’ Deal Wins to Generate Powerful Insights appeared first on Contify Market and Competitive Intelligence Platform - Blog.

Win 40
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Synthetic Data: 4 Use Cases in Modern Enterprises

Dataversity

Synthetic data has emerged as a technological solution for organizations struggling with data access and privacy compliance. As a privacy-enhancing technology, it has grown in popularity over the past years, with new predictions forecasting that by 2024, 60% of data used for AI and data analytics will be synthetic. But what is the reality of synthetic […].