Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. Sending unsolicited emails isn’t the same as sending spam – but if you do send cold emails, you’ll want to take precautions to avoid spam traps

Profiling 195

Profiling Win Marketing Marketing 195

Smart Data Collective

DECEMBER 11, 2019

In 2013, Wired published a very interesting article about the role of big data in the field of integrated business systems. Author James Kobielus, the lead AI and data analyst for Wikibon and former IBM expert, said that there are a number of ways that integrated business systems are tapping the potential of AI and big data. -Kobielus points out that every vertical is finding ways to use big data to improve its competitive advantages.

Business 168

Business Innovation Advantage Advantage 168

Moz

DECEMBER 9, 2019

Posted by KristinTynski If you’re involved in any kind of digital PR — or pitching content to writers to expand your brand awareness and build strong links — then you know how hard it can be to find a good home for your content. I’m about to share the process you can use to identify the best, highest ROI publishers for building consistent, mutually beneficial guest posting relationships with.

Knowledge 63

Knowledge Algorithm Win Learning 63

Digimind

DECEMBER 11, 2019

On November 21st Tesla announced the release of their newest vehicle, the Cybertruck. Conversations surrounding Tesla spiked after Tesla’s CEO, Elon Musk, live streamed the Cybertruck’s reveal, putting the truck to the test in front of a live audience. Consumers, critics, and companies took to social media to express their sentiment surrounding the Cybertruck reveal.

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Elegant BI

DECEMBER 11, 2019

Data Quality vs. Data Agility – A Balanced Approach! Sometimes we are so focused on perfection that we do not see the benefit of agility. Consider the emergence of the brainstorming concept as an example. We learned quite some time ago that if used the brainstorming concept of freewheeling, non-judgmental discussion we could bounce ideas off one another and often come up with innovative ideas that would not have resulted from a discussion that was more restrictive.

Brainstorming 52

Brainstorming Innovation Analysis Information 52

Smart Data Collective

DECEMBER 13, 2019

Big data is seamlessly woven into the business models of every industry across the globe. In 2017, big data adoption across all sectors reached 53%. More recent data is likely to show that figure has risen even further. The appeal of big data technology in the corporate world is readily apparent. Some of the benefits of big data are more obvious than others.

Research 138

Research Business Management Technology 138

Zoominfo

DECEMBER 9, 2019

“Sell more.” “Sell faster.” These might be the laws of sales, but they’re not great examples of real sales goals. Your business might be headed in a great new direction, and there might be a fantastic vision behind it, but without well-chosen, well-articulated sales goals, your sales team won’t be equipped to get where you want to be.

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Sales Win Loss KPI 100

Datapine Blog

DECEMBER 11, 2019

“Software as a service” (SaaS) is becoming an increasingly viable choice for organizations looking for the accessibility and versatility of software solutions and online data analysis tools without the need to rely on installing and running applications on their own computer systems and data centers. SaaS is taking over the cloud computing market. Gartner predicts that the service-based cloud application industry will be worth $143.7 billion by 2022—a level of growth that will shape SaaS trends

Innovation 125

Innovation Intelligence Intelligence Security 125

Smart Data Collective

DECEMBER 13, 2019

Warren Buffet warns that cybercrime is “the number one problem with mankind,” and given the high number of data breaches that occurred in 2019, data-centric security should be at the forefront of everybody’s (and every business’) mind. What is Data-Centric Cybersecurity? With the increasing amount of highly-sensitive data that companies handle today, data-centric security practices have eclipsed those that came before.

Security 133

Security Security Travel Knowledge 133

Moz

DECEMBER 12, 2019

Posted by Roger-MozBot How is it already reporting season again? Time to generate those dreaded end-of-year SEO reports that take hours to create and mere seconds for your client to skim through and toss to the side. We’ve all been there. But here's the thing: it’s absolutely necessary! Not only for you and your team to track progress, but to prove value to your clients as well.

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SWOT Loss Win Competitive 47

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Elegant BI

DECEMBER 11, 2019

Why is Self-Serve ETL and Self-Serve Data Prep Important? If your business spends a lot of time and money on the task of extracting, transforming and loading data (ETL) and preparing that data for analysis, you might want to consider the advantages of self-serve data ET. Self-Service ETL can and should be easy enough for business users so that your business can enjoy the benefits of advanced analytics without hiring a team of data scientists or IT professionals.

Business 52

Business Algorithm Analysis Advantage 52

Smart Data Collective

DECEMBER 12, 2019

Big data is making the life of a consumer easier. Consumers can find new opportunities to save money by using advanced research tools, which rely heavily on big data. It isn’t always clear which deals are best. Fortunately, there are a number of big data tools that make it easier to analyze them. One of the ways customers are benefiting from big data is by finding the best broadband deals.

Research 132

Research Security Security Technology 132

Smart Data Collective

DECEMBER 7, 2019

Big data is essential to the modern website management field. There are a number of great ways to use big data to create stellar websites. Most of these topics focus on the benefits of using big data to create better aesthetics and front-end designs. However, there are a lot of benefits to choosing the right web hosting provider, which is also affected by big data.

Research 133

Research IT Security Security 133

Smart Data Collective

DECEMBER 13, 2019

In 2016, Forbes published an insightful post on the importance of big data in the legal profession. Author Bernard Marr presents a very good point about the growing body of data in the legal profession and the impact that it is having on the way lawyers do their jobs. There are over a third of a million legal cases in the United States every single year.

Advantage 132

Advantage Advantage Travel Security 132

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Elegant BI

DECEMBER 10, 2019

Clickless Analytics with Natural Language Processing Search Analytics! We all understand the value and innovation inherent in natural language processing (NLP). Think about the ease of searching for the answer to a question on Google. Users with average skills can ask a question and get an answer, a list of search results that address their interests and support and assistance to take the next step.

Innovation 52

Innovation Analysis Research Sales 52