Sat.May 20, 2023 - Fri.May 26, 2023

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Accelerating VMware’s growth

CIO

By Hock Tan, Broadcom President & CEO Innovation comes in many forms. In Broadcom’s case, it has been through a combination of organic growth and growth through acquisition, which has created Broadcom today – a company built from a heritage of American technology pioneers such as AT&T Bell Labs and Hewlett Packard, among others. Broadcom has grown by building on the innovations of businesses with critical products, a strong track record, and significant long-term growth potential.

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Content Marketing Trends 2023

mention

Did you know that from 2021, the global content marketing industry is worth over $400 billion? With the ever-increasing importance of digital marketing, content marketing has become an essential part of any successful marketing strategy. However, with so many businesses jumping on the content marketing train, it’s more important than ever to get ahead of the competition and keep up with the latest trends.

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How AI is Boosting the Customer Support Game

Smart Data Collective

Great customer support plays a central role in a company’s success and profitability. Businesses with an excellent reputation for customer service tend to do better overall and stay in business longer. Companies that miss the mark often lose customers and generate negative reviews online. Unfortunately, bad reviews can deter new customers. What makes some businesses fail to provide outstanding customer support?

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How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool?

Tinuiti

Transparency and user control have become crucial aspects in the ever-changing realm of digital advertising. In 2023, Google is taking significant steps to empower users in managing the ads they encounter while also offering valuable insights into the entities responsible for running those ads.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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10 most popular IT certifications for 2023

CIO

Certifications are a great way for IT pros to pave a path to a specific career in tech. Whether in cybersecurity, software development, networking, or any other IT specialty, certifications can raise your career profile and help employers identify your areas of expertise and confirm that you have the right skills for the job. The overall perceived value of IT certifications is shifting, according to the 2023 Tech Salary Trends report from Dice.

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8 Crucial Tips to Help SMEs Guard Against Data Breaches

Smart Data Collective

With the ever-increasing number of cyber-attacks, small businesses must take steps to prevent data breaches. Data security is essential for any business, regardless of size. Small businesses are particularly vulnerable to data breaches as they often lack the resources and expertise to protect their data from malicious actors. Fortunately, there are a number of measures that small businesses can take to protect their sensitive information from unauthorized access.

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How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool?

Tinuiti

Search How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool? By Tinuiti Team May 23 2023 Transparency and user control have become crucial aspects in the ever-changing realm of digital advertising. In 2023, Google is taking significant steps to empower users in managing the ads they encounter while also offering valuable insights into the entities responsible for running those ads.

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3 powerful lessons of using data governance frameworks

CIO

The first published data governance framework was the work of Gwen Thomas, who founded the Data Governance Institute (DGI) and put her opus online in 2003. “Frameworks were already being used, but they weren’t publicly available,” she says. “I had been asked to help Coors Beer prepare for upcoming Sarbanes-Oxley audits. They already had a technical plan in place, and I helped them find the right size and structure of an accompanying data governance program.

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Deadly Sins in Proposals: We have a deep bench!

FedSavvy

“We have a deep bench” and “We have great corporate reachback” are some of my favorite lies. While this is not always flawed, it can most definitely boomerang around to kill your bid. Let’s take a journey down the yellow brick reachback road to see examples of the good and the bad. In this blog we will feature a good use of reachback and a case in which reachback did not work out as intended.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Data Ethics: Safeguarding Privacy and Ensuring Responsible Data Practices

Smart Data Collective

We live in a digital age, where data is the new currency. Every day, a massive amount of information is generated, processed, and stored, and it is critical for everyone who offers their services online to prioritize privacy and ensure responsible data practices. No matter whether you provide educational software development services or sell smartphones in a Shopify store, you’re likely dealing with lots of customer data—and if you’re not responsible with that, you will ruin customer trust and t

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How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool?

Tinuiti

Search How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool? By Tinuiti Team May 23 2023 Transparency and user control have become crucial aspects in the ever-changing realm of digital advertising. In 2023, Google is taking significant steps to empower users in managing the ads they encounter while also offering valuable insights into the entities responsible for running those ads.

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5 C-suite bridges every IT leader must build

CIO

IT leaders have known for years that having “a seat at the table” is essential to their success. Without insight into and influence over key organizational decisions and priorities, CIOs are disadvantaged when it comes to launching and supporting initiatives that will help the business thrive. But these days, that seat at the table, where the CEO and other top executives define and map out business strategy, is no longer enough.

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How Intent Data Helps Sellers Convert A-List Accounts

Zoominfo

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions. But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How Does Microsoft Fabric Change the Enterprise BI Game?

Paul Turnley

Microsoft Fabric (#MicrosoftFabric), the new Unified Analytics platform, was announced this morning, literally moments before the Build Conference. Satya made the official announcement in the keynote address. Why is this big news and why is it important? In a few words, this is the most significant expansion to the Power BI and the analytics platform since the product was introduced.

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How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool?

Tinuiti

Transparency and user control have become crucial aspects in the ever-changing realm of digital advertising. In 2023, Google is taking significant steps to empower users in managing the ads they encounter while also offering valuable insights into the entities responsible for running those ads.

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EU’s AI Act challenge: balance innovation and consumer protection

CIO

Members of the EU Parliament have agreed on a first draft for regulating the use of AI. The AI ​​Act is now taking the next procedural step to be negotiated and worked out with individual member states. In the end, there should be an EU-wide body of law to regulate the use of AI technologies, such as ChatGPT. Essentially, the AI ​​Act is about categorizing AI systems into specific risk classes ranging from minimal, to systems with high risks, and those that should be banned altogether.

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Keyword Difficulty Explained: Find the Best Keywords

SpyFu

Keyword research is the backbone of any successful SEO or content marketing campaign. It lays the groundwork for your content strategy and tells you which keywords to focus on. Any business owner or marketer that wants their website to rank well in search engine results needs to start by doing thorough keyword research. And, only after they have identified what keywords to target can they start their SEO and content optimization initiatives.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Cloud Architecture Mistakes: The Perils of Poor Security Architecture

Dataversity

In this five-part series, I’m taking a hard look at the common – and costly – mistakes organizations typically make while building a cloud architecture. Part one explained how organizations can quickly lose visibility and control over their data processing, and detailed how to avoid that mistake. Part two looked at why a DIY approach often goes wrong, […] The post <strong>Cloud Architecture Mistakes: The Perils of Poor Security Architecture</strong> appeared first on DATAVE

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Taking a Deep Dive into Audience Understanding

Netbasequid

How deeply do you understand your audience? It’s a vital component that keeps many brand managers awake at night. They know that a company’s success involves more than maintaining a positive brand image, and we’re guessing you know this too! Let’s explore what really matters and why. Consumers form a powerful wake that rolls almost imperceptibly beneath the surface, one that can be harnessed and directed with tsunami-level force as fast as a rogue employee, unintentional product placement,

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United Airlines CISO Deneen DeFiore on elevating cyber’s value to the business

CIO

Deneen DeFiore is a Hall of Fame technology executive who currently serves as vice president and chief information security officer at United Airlines, where she leads the cybersecurity and digital risk organization to ensure the company is prepared to prevent, detect, and respond to evolving cyber threats. She also leads initiatives on commercial aviation cyber safety risk and improving cyber resilience across the global aviation ecosystem.

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Building Winning Consulting Proposals During Economic Uncertainty

Alpha Sense BI

For the consulting industry, major market events have laid the groundwork for ominous upcoming QoQs. When dangers of the COVID-19 spreading waned and confirmed cases dropped in Q2 2022, the Big Four financial advisory firms (Deloitte LLP, PricewaterhouseCoopers (PwC), Ernst & Young, and KPMG) went on a hiring spree. It’s predictable behavior when, in 2021, more than 47 million workers quit their jobs while 32% of Americans switched their careers, ushering in a wave of unemployed workers and

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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FIRST QUARTER 2023 ANNUITY SALES

Wink Intel

Deferred Annuity Sales Total 1Q2023 deferred annuity sales were $84,741 million, compared with sales of $59,716 million for the first quarter of 2022. First quarter deferred annuity sales were up nearly 7% when compared to the previous quarter and up nearly 42% when compared to the same period last year. Non-Variable Deferred Annuity Sales Total 1Q2023 non-variable deferred annuity sales were $62,911 million, compared with sales of $31,730 million for the first quarter of 2022.

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The Right Data Reveals What’s Around Every Corner

Netbasequid

‘Looking around the corner’ can mean different things. Are you experiencing a communications crisis requiring immediate resolution or sorting out fashion trends that will impact merchandising decisions several months later? Regardless of the context, knowing what’s coming for you is critical, and the right data reveals all. AI-assisted discovery is crucial to understanding, simulating, and significantly shaping what could come next—and this applies to various use cases.

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Stepping up to the challenge of a global conglomerate CIO role

CIO

For IT leaders, mergers and acquisitions inevitably lead to complex challenges. IT systems and resources must be rationalized and unified, and differing cultures must often be maneuvered toward alignment to ensure success going forward. But with these high-profile undertakings can also come opportunities for career growth. When Reliance Polyester — a subsidiary of global conglomerate Reliance Industries — completed its acquisition of polyester business Shubhalakshmi Polyesters (SPL) in March 2

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Why Traditional Threat Prevention Is Insufficient for Insider Threats

Dataversity

Security teams can be so focused on blocking cyberattacks from external actors that they forget the potential threats within their organizations. Verizon reports that insider threats cause almost 20% of all breaches. Insider threats are difficult to defend against using traditional threat prevention measures because insiders inherently require elevated trust and access to get their jobs done. […] The post Why Traditional Threat Prevention Is Insufficient for Insider Threats appeared first

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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Should’ve, could’ve, would’ve: Over 60% of retirees wish they could get a “do-over” in retirement planning, according to a recent study from Lincoln Financial Group1

Wink Intel

RADNOR, Pa.–( BUSINESS WIRE )–According to a recent study from Lincoln Financial Group (NYSE: LNC), more than 60% of retirees would like to go back and plan differently for their retirement if they could. 2 Overwhelmingly, retirees wish they’d started saving earlier and saved more for retirement. Other “would’ve, could’ve, should’ve” reflections include choosing investments that provide a steady stream of income, with 63% reporting they’d like to receive an automatic paycheck from t

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How Lakehouse Architecture is Revolutionalizing Business Intelligence

Paul Turnley

Data storage fads have come and gone over the past decade as the industry shifted from on-premises data storage to the…

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IT as a catalyst for business transformation: Strategies for CIOs

CIO

Today’s CIOs have a pivotal opportunity to help their organizations meet new expectations. Yet, as organizations transform, CIOs and their teams are being asked to manage the optimal mix of infrastructure, platform, software, database, storage, and more to meet these new strategic objectives—while also creating sustained value and positioning the organization for the future.

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