Sat.Feb 27, 2021 - Fri.Mar 05, 2021

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Decision intelligence: The new BI

CIO

Business intelligence (BI) platforms are evolving. By adding artificial intelligence and machine learning, companies are transforming data dashboards and business analytics into more comprehensive decision support platforms. This movement toward “decision intelligence” sees its sophisticated mix of tools increasingly embedded into enterprise workflows, when and where decision-makers need them most.

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Pain Points: Find Out Why Your Prospects Lose Sleep

Crayon

As consumers, we often make purchases without the intention of problem-solving. But when we make the mental shift from consumer mode to business mode, our buying behaviors change. As employees acting on behalf of companies, we seldom make purchases unless we have specific problems that need to be solved. That’s why B2B marketers need to identify their prospects’ pain points.

Marketing 617
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Mini Guide to Utilizing Data Analytics in Email Marketing

Smart Data Collective

Data analytics has been a very important aspect of modern marketing strategies. A growing number of companies are using data analytics to reach customers through virtually every channel, including email. Digital marketing is getting more competitive with each passing day, but small businesses can still rely on a time-tested channel: email marketing.

Marketing 359
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Big Data and Your Email Marketing Campaign

Zoominfo

Big data is everywhere around us, shaping the way businesses run. It’s used by companies of all types and sizes for a variety of tasks, ranging from employee benefits administration to cancer research. Big data is vital in the functionality and productivity of an organization’s web presence. Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content.

Marketing 272
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Using Competitive Intelligence to Move the Company Ahead

ArchIntel

ArchIntel™ -. A blog entry in Crayon’s website tells entrepreneurs how to make use of the competitive information gathered to benefit their enterprises. Author Conor Bond said that in today’s highly competitive market, multiple competitors are likely making products almost equal in price and quality as one’s own. With little distinction between offerings, the key to getting noticed by customers is making one’s product stand out from the pack.

More Trending

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Contrasting the Different Data Encryption Techniques for Optimal Security

Smart Data Collective

Encryption is one of the many foundations of our digital economy. It has found its way into a significant portion of industries in the 21st Century. Many technologies now depend on good encryption algorithms to work well and promote data security. This is one of the many reasons that you need to understand how secure encryption works and how you can make it work for yourself.

Security 339
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Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies. It’s no wonder that 43% of salespeople in 2020 used sales intelligence tools, compared to 28% in 2018.

Sales 264
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Mining the Internet for Competitive Business Intelligence Through Data Scraping

ArchIntel

ArchIntel™ -. The job of mining the internet for business intelligence is becoming more specialized as new tools emerge and as researchers gain more experience doing it. An article in Women on Business on Thursday discusses “data scraping,” a method of extracting BI from open sources , touted to transform the way information is mined online. The article said that the process, also known as “web scraping,” has garnered a somewhat shady reputation in certain business circles because it has been as

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[Infographic] Optimize your digital marketing channels to skyrocket your most-valuable KPIs

mention

Many digital marketers—even good ones—often struggle to connect the dots between their work (which matters to them) and its real-world impact (which matters to the client or their manager). Even worse, many of us fall into the trap of just optimizing for the sake of optimizing, not really knowing which key performance indicators (KPIs) should serve as our proverbial north star.

Marketing 130
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Data Analytics Helps Assess the Global Pandemic’s Impact on Marketing

Smart Data Collective

Big data technology has become pivotal to the evolution of modern marketing. A lot of marketing strategies have evolved in response to new insights that were made available with data analytics. One of the benefits of big data technology is that it can help us see the impact of the pandemic. Early last year, My Customer made some great observations about the role of analytics in tracking customer trends.

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Content Marketing Strategy: Are You Winging It?

Zoominfo

Creating B2B marketing content is a significant investment of time and money. That’s why it’s essential to understand the reasoning behind all that content. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content.

Marketing 257
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AI-Driven Sales Predictions Need Infusion of Human Insights

ArchIntel

ArchIntel™ -. There is growing interest in the retail sector to obtain the latest artificial intelligence solutions in order to help raise sales figures, ensure return business and expedite delivery of goods. However, an article on CSA’s website points out that while AI-generated predictions can contribute to growing a business, the human intelligence part of the equation cannot be underestimated.

Sales 104
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Will Brick & Mortar Make a Comeback in 2021?

Netbasequid

There’s been a massive shift to online shopping in the past year. This has people questioning the fate of brick-and-mortar shopping. Thankfully, consumer and market intelligence offers insight into this dilemma. Let’s explore the details through these key categories: Brick and mortar stores, as they sit right now. Consumer psychology around in-person shopping.

Retail 105
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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6 Key Data Analytics Metrics Website to Track for 2021

Smart Data Collective

Data analytics have led to a number of major changes in the field of website management and digital marketing. Although data analytics tools have offered a number of opportunities and benefits for business owners relying on their websites to reach new audiences, many of them don’t know how to use them effectively. Every interaction on a website tells a story.

Loss 314
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3 Ways to Secure Your CRM and Avoid Security Risks

Zoominfo

Hackers can steal personal information about your employees, customers, and vendors. One security breach can cause irreparable damage to your brand image. Data breaches hurt your internal and external relationships, and, ultimately, your ability to generate revenue. Hackers can even engage in competitive espionage by stealing financial information, and details about planned projects.

Security 253
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Patria Showcases Cyber OSINT Tool for Government at IDEX 2021

ArchIntel

ArchIntel™ -. “The global healthcare cybersecurity market is expected to reach $26.1 billion by 2027, growing at a CAGR of 19.8% during the forecast period of 2020 to 2027.” — Research and Markets. Patria showcased its cyber intelligence software at the 2021 International Defence Exhibition and Conference. The product, called CRAWLR, is designed for gathering and analyzing open-source data and provides targeted and discrete gathering of information from websites, social media,

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7 INBOUND MARKETING SKILL SETS YOUR TEAM NEEDS FOR ONGOING SUCCESS

Weidert Group

We often find ourselves in conversations with senior marketers and leadership teams of industrial and supply chain companies considering taking the plunge into inbound marketing. These are people who accept the basic premise of inbound but are struggling to envision successfully implementing an effort that might seem too ambitious for their internal team’s capabilities.

Marketing 105
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Think Big – Applying Analytics to Injury Claims Is the Next Challenge for Law Firms

Smart Data Collective

The legal sector is still in its infancy when it comes to big data and analytics. Lawyers and law experts are trying to figure it out, and consternation continues to shadow some corners because not everyone can quite understand what analytics is and how it can improve the personal injury law industry. Are they still legal experts if they use a computer?

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

Regardless of your organization’s size, increasing your customer base and brand awareness is essential for continuous success. And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service.

Profiling 246
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Media Sonar Technologies Launches Pathfinder 2.0

ArchIntel

ArchIntel™ -. Media Sonar Technologies has enhanced its web intelligence and investigation platform with the launch of Pathfinder 2.0. At its core, the Media Sonar platform facilitates the collection and analysis of publicly available online data for relevant and real-time digital risk intelligence and investigation. The addition of Pathfinder 2.0 enables the Media Sonar platform to conduct faster open-source intelligence and Point of Interest digital investigations.

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19 Cool, Free, Online Tools That Are Useful for Digital Marketers

Weidert Group

Marketers and our audiences have been spending more time online than ever — in fact, in 2020, U.S. adults spent nearly 8 hours daily in the presence of digital media, and that’s expected to increase further. Marketing professionals, does that average sound about right to you? As long as you’re grinding away online all day, you should probably check out a few of the best, free internet tools that can help you achieve your marketing goals faster and more efficiently.

Marketing 103
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Bioinformatics: The Fascinating Marriage of Data Science and Biology

Smart Data Collective

Data science is changing the future of the field of biology. Last year, the data visualization market for biology was estimated to be worth $808 million One of the newest applications of data science in biology is in the arena of bioinformatics. Data Science is the Future of Biology. “Simple” may be a bit of a stretch when explaining anything that revolves around biological data and genetic codes, but the big-picture view of bioinformatics can, at least, help depict the importance of them regard

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28 Effective Tips for Shortening Your Sales Cycle

Zoominfo

The B2B selling process is slow but steady. On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Sales reps can also pinpoint specific obstacles and make improvements with a stage-focused sales strategy. Today we’re sharing tips and tricks to shorten the sales cycle, broken down by stage.

Sales 246
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UrbanStems Opens Position for Marketing Analytics Analyst

ArchIntel

ArchIntel™ -. UrbanStems, a modern floral and gifting firm, announced that it is currently recruiting a new marketing analytics analyst for assignment in the Baltimore-Washington region. The company said the vacancy represents a brand-new position in its organization and is being created as part of the marketing team’s expansion plan. Because the position is new, the candidate who takes the job will immediately be pushed into taking the lead in a number of projects, the company said.

Marketing 104
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Brands Innovating Ahead of Consumer Curve

Netbasequid

Emerging trends are coming at us quickly, and brands are fast to one-up each other as the stakes are high. Some brands are even innovating ahead of the consumer curve to set the pace for tomorrow’s trends. How do they know which direction to go? Are they just guessing or do they have some intel everyone else isn’t aware of? Consumer and market intelligence pulls back the curtain to reveal insight informing these major moves.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.