Zoominfo

DECEMBER 17, 2017

It’s that time of the year again — the holiday season is coming upon us and your B2B sales reps are working longer hours to close last-minute deals. Your marketing team is busy too — fully entrenched in messaging and plans for the upcoming year. It seems like there’s not enough time in the day. Yet, there’s one last thing to consider before taking a well-deserved break for the holidays — corporate gift giving.

Marketing 130

Marketing Marketing Business Sales 130

Innguma

DECEMBER 21, 2017

2017 has been a very special year for INNGUMA. We changed our identity and we strengthen our position as reference CI software. All this reached its culmination on INNGUMA Day, that thanks to you was a great success. For that reason, we want to thank all of you (both clients and non-clients) for keep maintaining your confidence in INNGUMA. We are a community that constantly grows, and that is critical to maintain our competitiveness and evolution.

Competitive 52

Competitive IT 52

Elegant BI

DECEMBER 18, 2017

Advanced Data Discovery for Every Business User. No Special Skills Required! There are many facets to Advanced Data Discovery. The processes are sophisticated and the algorithms are exacting, but your business users need not worry about those things. To make the best use of augmented data discovery tools, you need to implement an advanced analytics solution that gives your team sophisticated tools and true insight into data, with flexible, personalized dashboards, and reporting that are easy eno

Algorithm 52

Algorithm Capital Knowledge Analysis 52

Digimind

DECEMBER 19, 2017

Leveraging social data to strengthen your brand’s social media marketing strategies. Today, businesses are highly aware of the value of social media data. Brands have realized that social networks are no longer an isolated marketing channel solely dedicated to communication. Social media has not only proved its ability to produce tangible results, but has also demonstrated the capacity to develop strong contact points between brands and their customers and improve customer experience.

Marketing 49

Marketing Marketing Business IT 49

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Apprize360 Intelligence

DECEMBER 18, 2017

The debate “where” the competitive intelligence (CI) function should be housed within a company is one that has been on-going over the past 20 years. Some are insistent that a CI program needs to be a function of product marketing with the goal of influencing product messaging and arming sales with the latest sell-against intelligence. Others believe that CI should be a function of product management helping to drive competitive product differentiation through unique features and functionality t

Competitive Intelligence 40

Competitive Intelligence Competitive Intelligence Intelligence 40