Digital B2B Marketing

OCTOBER 29, 2013

'If you torture the data long enough, it will confess to anything. One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured. When you see a sales pitch full of statistics, how do you differentiate the real story from the spin? Short of dismissing all of the data presented (a good idea, but not realistic for most of us), these five methods will be a good starting point. 1.

Marketing 75

Marketing Marketing Sales Enablement Research 75

Elegant BI

OCTOBER 31, 2013

Corporate Performance Management with Simple And Intuitive Balanced ScoreScards. Baseball fans are familiar with the classic scorecard. Fans sit in the stands and keep track of runs, hits, and errors. Wouldn’t it be great if you could do the same for your business? You could see all the players on the field play and see how things are going. You can achieve objective business management with a Corporate Performance Management (CPM) solution and a great Balanced Scorecard tool.

Management 52

Management Intelligence Intelligence Sales 52

Elegant BI

OCTOBER 30, 2013

Achieve Business Serenity by the Light of Your Dashboard Software. Let’s talk about dashboards! I’m not talking about those brightly lit marvels of automobile engineering that provide you with information on your speed, fuel levels or engine performance. I’m talking about dashboard software – a marvel of technology and business management that allows you to clearly see the speed at which your business is running, how much fuel you have in your budget tank and how your company is performing.

Business 52

Business Business Intelligence Intelligence Intelligence 52