Sat.Feb 08, 2020 - Fri.Feb 14, 2020

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Big Data Leads To Massive Time Saving Digital Resources

Smart Data Collective

Big data is changing the way we live in countless ways. We usually talk about the massive technological advances that AI and other big data technologies have brought to large companies. However, developments in data technology have also led to some important improvements for everyday consumers. One of the biggest benefits of big data is that it saves time.

Security 258
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CMO Sales: Tips for Selling to Marketers

Zoominfo

They delete your emails. They decline your invitations. They cut your calls short. So, what does it really take to sell to the Chief Marketing Officer? We wanted to know just like you do, so we went straight to the source: a CMO. We asked Jill Konrath, best-selling author and speaker on the subject of […].

Sales 247
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The Power of "Is": A Featured Snippet Case Study

Moz

Posted by EricSerdar I’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came onto the scene, sites have been trying to secure them. My team and I wanted in on this craze. Throughout our journey of research, testing, failure, and success, we found some interesting pieces of information that we wanted to share with the community.

Win 67
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Issue 4 – Happy MRx Podcast Newsletter

Happy Market

This newsletter is best read while listening to LL Cool J’s Moma Said Knock You Out. As Chueyee and I are writing this somehow it came up that she doesn’t know who LL Cool J is. So, if you do know.they you should listen with the satisfaction that 90s R&B is being passed down. If you don’t know LL Cool J.my goodness! Click the link right now! [link].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Terrifying Big Data Report Shows Anyone Can Get Your Info for $2

Smart Data Collective

Big data is a great asset for countless people all over the world. A growing number of companies are relying on data to deliver more value for their customers. One report shows the market for big data could reach $103 billion in the next seven years. Unfortunately, big data comes with a price. It can compromise our privacy, as more and more people can get access to it.

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What Domo’s New Alliance with AWS Means for Customers

Domo

As organizations continuously seek to overtake or stay ahead of their market rivals, we have joined forces with AWS to make it even easier for our customers to rack up wins and achieve their goals. The logic behind the new partnership—which was announced yesterday in conjunction with the launch of the latest generation of the Domo Appstore—is simple: Companies that can just as easily access and leverage external data as they can internal data are going to have a significant competitive advantage

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Customers vs. Consumers: Why You Have to Look Beyond Your Customer Data

ATTEST

Lots of companies still fail to speak to their customers regularly enough, so those who keep in close contact with them should rightly be proud. It no doubt gives you an edge. But it can also create a dangerous blind spot that has been the undoing of many well-managed, well-intentioned companies. How can a well-run, customer-obsessed company ever fail?

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Big Data Technology Is Crucial To Your Educational Pursuits

Smart Data Collective

I still remember my college days. Technology was more readily available than ever, but big data was not a thing yet. Students were not using big data to assist with their learning goals. Today, big data is vital to the learning process. A number of companies have been built solely to create big data platforms for students. Business leaders are constantly trying to come up with new ideas on how to make life simpler.

Education 251
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They are market research. We are competitive intelligence. Who wins?

Academyci

This is a stupid question, but not completely without corporate context. Ben Gilad just finished teaching at the Academy of Competitive Intelligence winter core certification. (CIP-I ) program with Troy Pfeffer and Heather Hallenbeck. In every program, there are at least a few people from market research. This year one bright attendee was from market research.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Advanced Search – now available to everyone!

Owler

Last month we introduced a beta version of Advanced Search for our Owler Pro customers and today we’re making it available to everyone! Advanced Search gives Owler members a way to sort through our database of over 13 million public and private companies to find the ones that match specific criteria. The Advanced Search beta allows Basic (Free) and Plus users to search for companies using two search filters (choose from sector, location, public/private company status, employee count, and revenue

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Customers vs. Consumers: Why You Have to Look Beyond Your Customer Data

ATTEST

Lots of companies still fail to speak to their customers regularly enough, so those who keep in close contact with them should rightly be proud. It no doubt gives you an edge. But it can also create a dangerous blind spot that has been the undoing of many well-managed, well-intentioned companies. How can a well-run, customer-obsessed company ever fail?

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How to Get Your Web Developer on Board with SEO [Bonus PDF] - Whiteboard Friday

Moz

Posted by BritneyMuller You've figured out what's wrong, and you've delivered a laundry list of demands to your web dev team: re-index these pages, fix this duplicate content, redirect these URLs. but how often are those fixes prioritized, and how much time do you invest in pushing to get them there? Cultivating a positive, productive relationship with your web developers is one of the smartest (and most empathetic) things you can do as an SEO.

Win 72
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6 Ways to Humanize Your Marketing Efforts

Zoominfo

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. Then came television and the rise of infomercials. These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers. But, the Internet led to a drastic shift in B2B marketing.

Marketing 130
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How Big Data Can Make Any Of Us Like Sherlock Holmes

Smart Data Collective

I recently watched the television series “ The Stranger ”. This television show is about a beautiful, witty, young hacker that uses her skills to uncover other people’s secrets to expose. The show has some interesting premises, but it really focuses on the amount of information available to us in the age of big data. Big data has rewritten the rules on private investigating.

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Citizen Data Scientists are Here to Stay!

Elegant BI

Citizen Data Scientists Will Lead the Charge with Augmented Analytics! You have probably heard a lot about the concept of Citizen Data Scientists in industry conferences and journals. Whether you are managing a business, or a team or you are a team member in a business, you should take heed of these discussions as they will definitely change the landscape of every type of business from start-ups and small companies to large enterprises, and you would be wise to get on board.