Sat.Nov 02, 2013 - Fri.Nov 08, 2013

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12 Surprising B2B Marketing Spammers on Twitter

Digital B2B Marketing

'Collecting followers is so last decade. It is easy to make arguments against simply trying to build up your following count and the tactics that are often used: Purchased followers aren’t real. Fake follower sites can reportedly tell if you followers are real or fakes and fakes are a sign that you have been buying followers. Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer.

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Why Content Curation Is Not The Answer

Digital B2B Marketing

'The biggest problem in B2B content marketing is that it requires content. Somehow, this most obvious of truths has become the thorn in the side of B2B marketing (and the inspiration for 1,000s of pieces of content). So what if you could be a content marketer without actually creating content? Hallelujah! All your problems are solved! Enter curation, the glittering solution for today’s content marketers.