Top Competitive Intelligence Brief Profiling Business Content for Week of Nov 16

Sat.Nov 16, 2013 - Fri.Nov 22, 2013

4 Metrics You Need To Track In B2B Lead Generation Programs

Digital B2B Marketing

NOVEMBER 19, 2013

'Enterprise B2B marketers face a conundrum. Businesses needs to drive growth and lead generation is a key way the business expects marketing to contribute. However, sales cycles are long. It can take months, even years, before marketing is able to prove the value of lead generation efforts with revenue. And you can’t afford to wait that long to optimize your investment and show results.

Sales

Sales Profiling Marketing Marketing

Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

NOVEMBER 21, 2013

'B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. It is happening because web analytics packages are dramatically underreporting traffic from Twitter.

Marketing

Marketing Marketing Information IT

Sat.Nov 16, 2013 - Fri.Nov 22, 2013

4 Metrics You Need To Track In B2B Lead Generation Programs

Marketers Are Dramatically Underreporting Results from Twitter

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