Sat.Jun 04, 2022 - Fri.Jun 10, 2022

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What is data analytics? Analyzing and managing data for decisions

CIO

What is data analytics? Data analytics is a discipline focused on extracting insights from data. It comprises the processes, tools and techniques of data analysis and management, including the collection, organization, and storage of data. The chief aim of data analytics is to apply statistical analysis and technologies on data to find trends and solve problems.

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Happy Pride: The Freedom to be Yourself is an Amazing Thing

Crayon

The freedom to be yourself is an amazing thing. It’s powerful and fundamental. It’s something everyone deserves. Life is short and everyone should be proud to be himself, herself or themselves.

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How to Incorporate Polls into your Social Media Strategy

mention

So, you’re interested in using polls to drive audience engagement and show your readers exactly what you have to offer when it comes to answering tough questions. Now, you want to get a sense of the advantages of using polls as part of your social media strategy. You’ve come to the right place! Let’s dive right in. First, what is a poll? In a nutshell, a social media poll is a great way to build community, facilitate discussion and get feedback from your social media following.

Advantage 306
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9 Careers You Could Go into With a Data Science Degree

Smart Data Collective

Are you interested in a career in data science? This is the best time ever to pursue this career track. The Bureau of Labor Statistics reports that there are over 105,000 data scientists in the United States. The average data scientist earns over $108,000 a year. The interdisciplinary field of data science involves using processes, algorithms, and systems to extract knowledge and insights from both structured and unstructured data and then applying the knowledge gained from that data across a wi

Algorithm 293
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Build Web Sites And Embed Power BI Reports In Them Using Power Pages

Chris Webb BI

In amongst all the announcements at Build recently, you may have heard about a new member of the Power Platform being launched: Power Pages. You can read the docs here , and there’s a good, detailed video overview here , but here’s a quick summary of what it is: Microsoft Power Pages is a secure, enterprise-grade, low-code software as a service (SaaS) platform for creating, hosting, and administering modern external-facing business websites.

Security 132

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The GDPR Compliance Guide for B2B Organizations

Zoominfo

The General Data Protection Regulation (GDPR) was created to provide individuals more control over their personal data and to help ensure that personal data is adequately protected when it is collected, stored, and processed by businesses. Any company conducting business in the European Union (EU) must comply with the rules and regulations laid out by GDPR or risk facing hefty fines.

Education 130
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Expert Insights on Using Financial Analytics with Algorithmic Trading

Smart Data Collective

Did you know that the market for financial analytics services is worth over $25 billion ? This figure is growing every year, as more financial organizations are discovering the benefits data analytics technology offers. Data analytics has become a crucial part of the modern financial industry. Financial professionals are using data analytics tools to make more informed decisions.

Algorithm 197
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Bid Low + Be Acceptable on Technical = Win?

FedSavvy

The age-old debate of “submitting a technically acceptable proposal and a very aggressive bid leads to a win” is one we hear constantly. . Let’s pause though. Is that really true? . This routinely comes up in Black Hat reviews as a topic of great and enthusiastic debate. While we presume this is partly a product of the PTSD-inducing era of “Lowest Price, Technically Acceptable (LPTA)” or it is a misapplication of LPTA concepts in competitions that are Best Value Trade-Offs.

Win 130
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6 Tips from the Experts On Driving Adoption of CI

Crayon

There’s a lot of things I should do. I should stretch in the morning. I should go to the dentist every six months. I should stay off Twitter for the rest of my life.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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What’s the Scoop? June 10, 2022

Zoominfo

Inside the ZoomInfo platform, we carefully curate actionable insights sourced through web crawlers, automated surveys, and our in-house research team. ZoomInfo builds these valuable data points, which we call Scoops, to help you hit your number. Scoops can be filtered by company size, date, location, and business type to make sure you’re seeing the most important and applicable updates.

Commerce 130
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Remove Your Rose Tinted Glasses: Data Visualizations Designed to Mislead

Datapine Blog

Table of Contents. 1) Misleading Data Visualization Examples. 2) How to Avoid Misleading Visuals. 3) The Impact Of Bad Data Visualizations. Nobody likes feeling manipulated in any way, shape, or form. But while that may be the case, people are duped by data visualizations every day. From political issues to sports statistics and the recent report you received on the ROI of your company blog, the internet as well as informational reports are flooded with examples of misleading data visualization.

KPI 107
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How to Use a ROAS Calculation to Optimize Your Ad Campaigns

SpyFu

If you’ve ever run a digital advertising campaign, you’ve likely run into the issue of not knowing if your campaign is performing well enough to make it worth the cost. To answer this question, some advertisers use click-through rate (CTR), some use impression count, others use CPA, and some use engagement stats to determine how effective their campaigns are.

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Identifying New Business Targets with Market Research

Netbasequid

New businesses seem to appear every day and understanding which are worth watching, or potentially partnering with, requires real-time, data-driven intel. Consumers are drawn to everything “new” and that includes novel products produced by competitors. The excitement and goodwill that consumers feel toward new offerings is significant – so there’s something to be said for capturing that energy first.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Pretty Big Deal with Henry Schuck: ‘I am Ron Smyth’

Zoominfo

Henry Schuck founded ZoomInfo while still in law school. When his biggest lead at that time showed interest, he couldn’t pass up the opportunity to sell. But there was one problem. He didn’t want the client thinking that he was both the CEO and the frontline sales rep. So he created a fake persona, “Ron Smyth,” to work and close the deal. In this week’s episode, hear how Henry navigated the biggest deal — despite not being himself.

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5 Trends Shaping Enterprise Identity Management

Dataversity

The $13 billion identity management market has been a popular area of investment in recent years, and for good reason. Cloud adoption, remote working environments, and the sheer number of business applications in use has opened new entry points for attackers. In response, a new wave of solutions and features has emerged to address identity. We’re […].

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Allis Information Management Rebrands as AIM – Targeted Intelligence

AIM

Allis Information Management (AIM) is now doing business as AIM – Targeted Intelligence. The rebranding comes in response to AIM’s growing portfolio of capabilities. While evolving its mainstay research and data management offerings, our company now provides a wide range of intelligence consulting services. AIM’s staff of intelligence specialists, librarians, and technical consultants tackle projects involving primary research, market studies, competitive assessments, in-depth industry ana

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Using Continuous Intelligence to Identify Unmet Needs

Netbasequid

We aren’t mind readers, but consumers expect us to be. They want brands to infer what they want without having to spell it out. Luckily, continuous intelligence provides mind reading powers that facilitates meaningful insights to please any global consumer base. And this is good news, because consumers are fickle when it comes to their wants and desires, as these stats bear out: 92% of global consumers say that they don’t consider themselves brand loyal.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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5 Ways to Build a Better Employer Brand

Zoominfo

Recruiting and marketing may be two separate fields, but in today’s digital world, the lines between these practice areas have become increasingly blurred. The recruiting landscape is highly candidate-driven and competitive for recruiters, who have been fighting tooth and nail to capture the candidates’ interest. As a result, the strategies recruiters use to source candidates often resemble the tactics used by marketers to attract customers.

Profiling 130
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Mailchimp's Content Strategy Converts Freemium Users to Paid

SpyFu

Think about the emails and newsletters you get from businesses. Right at the bottom of these emails, we see a common name popping up across many of them: Mailchimp. Many of these businesses grew with Mailchimp from its email-only beginnings, but some are using it for wider purposes. In the past few years, Mailchimp shifted from an email-only platform to a marketing force thanks to some well-executed maneuvers.

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Generic Sales Outreach is Dead

Owler

We are all inundated with generic outreach emails, most of which go straight into the trash, or spam. How does your sales team nail sales outreach the right way? We can all agree that the 'spray and pray' outreach strategy to reach your sales prospects is over. Since the COVID-19 pandemic and the rise of work from home, we are all inundated by hundreds of generic sales emails that generally do not apply, are poorly thought out, or are addressing a completely different job title.

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10 Steps to Creating a Marketing Strategy

Netbasequid

If you’re browsing articles about creating a marketing strategy, you’re serious about building awareness of your business – and doing in a way that’s most impactful. Can you believe that some marketers and business owners jump right to it without a strategy in place? By the end of this post, it will become clear to you that skipping this step and getting to the “real” work is a big mistake.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Give Your Recruiting Process an Edge with Employer Branding

Zoominfo

Today’s job candidates are being more discerning about prospective employers than ever before — and for good reason. The competition for top talent has never been more ferocious. This highly competitive talent market calls for wide-reaching recruiting efforts that are increasingly modeled on best practices from the digital marketing world. And just as building strong brand recognition is a foundational part of marketing, establishing your reputation as a great employer is increasingly important

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Amazon Share of Voice on Google: KPI for your Brand

GrowbyData

O nline shoppers are exposed to countless numbers & types of digital advertising, making it an extremely competitive landscape and difficult for brands to get noticed. If you’re trying to succeed on Google as a brand and win the digital shelf, it is crucial to take steps beyond measuring ROI and ROAS and start tracking Share of Voice (SOV). Google is the largest platform in the world, and it makes sense to measure and increase your share of voice on it.

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B2B Content Marketing | 20 Questions to Ask When Creating Advanced Content

Weidert Group

Creating advanced content for your B2B company or client can seem daunting. There are a lot of questions you need to ask yourself (and answer) before you get started. The first is, "What is advanced content?". Simply put: advanced content helps advance visitors in your sales and marketing funnel by converting them into leads. This type of content typically goes beyond a blog post and includes more extensive information on a topic.

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Do I Need Both BI Tools and Augmented Analytics?

Elegant BI

Why You Need Both BI Tools and Augmented Analytics and What to Consider When Selecting a Vendor. According to a West Monroe Partners’ survey, 68% of business and technology leaders surveyed don’t believe their competitors are leveraging data successfully. Obviously, when it comes to your competitive market space, your business does not want to exist in that 68% of the pie chart!

KPI 52
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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.