Crayon
JUNE 9, 2022
The freedom to be yourself is an amazing thing. It’s powerful and fundamental. It’s something everyone deserves. Life is short and everyone should be proud to be himself, herself or themselves.
Smart Data Collective
JUNE 10, 2022
Are you interested in a career in data science? This is the best time ever to pursue this career track. The Bureau of Labor Statistics reports that there are over 105,000 data scientists in the United States. The average data scientist earns over $108,000 a year. The interdisciplinary field of data science involves using processes, algorithms, and systems to extract knowledge and insights from both structured and unstructured data and then applying the knowledge gained from that data across a wi
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mention
JUNE 8, 2022
So, you’re interested in using polls to drive audience engagement and show your readers exactly what you have to offer when it comes to answering tough questions. Now, you want to get a sense of the advantages of using polls as part of your social media strategy. You’ve come to the right place! Let’s dive right in. First, what is a poll? In a nutshell, a social media poll is a great way to build community, facilitate discussion and get feedback from your social media following.
Zoominfo
JUNE 10, 2022
The General Data Protection Regulation (GDPR) was created to provide individuals more control over their personal data and to help ensure that personal data is adequately protected when it is collected, stored, and processed by businesses. Any company conducting business in the European Union (EU) must comply with the rules and regulations laid out by GDPR or risk facing hefty fines.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Crayon
JUNE 9, 2022
The freedom to be yourself is an amazing thing. It’s powerful and fundamental. It’s something everyone deserves. Life is short and everyone should be proud to be himself, herself or themselves.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
FedSavvy
JUNE 10, 2022
The age-old debate of “submitting a technically acceptable proposal and a very aggressive bid leads to a win” is one we hear constantly. . Let’s pause though. Is that really true? . This routinely comes up in Black Hat reviews as a topic of great and enthusiastic debate. While we presume this is partly a product of the PTSD-inducing era of “Lowest Price, Technically Acceptable (LPTA)” or it is a misapplication of LPTA concepts in competitions that are Best Value Trade-Offs.
Zoominfo
JUNE 10, 2022
Inside the ZoomInfo platform, we carefully curate actionable insights sourced through web crawlers, automated surveys, and our in-house research team. ZoomInfo builds these valuable data points, which we call Scoops, to help you hit your number. Scoops can be filtered by company size, date, location, and business type to make sure you’re seeing the most important and applicable updates.
Crayon
JUNE 7, 2022
There’s a lot of things I should do. I should stretch in the morning. I should go to the dentist every six months. I should stay off Twitter for the rest of my life.
Smart Data Collective
JUNE 10, 2022
Artificial intelligence is gaining traction in different sectors, including customer service. Call centers alone spent over $3.4 billion on AI in 2019 , but the market for AI in customer service sector as a whole is much greater. AI technology offers an opportunity for businesses to enhance their services while learning more about their customers. Interestingly, AI can enhance customer service in almost all elements, including improving response time and providing predictable insights.
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
Chris Webb BI
JUNE 4, 2022
In amongst all the announcements at Build recently, you may have heard about a new member of the Power Platform being launched: Power Pages. You can read the docs here , and there’s a good, detailed video overview here , but here’s a quick summary of what it is: Microsoft Power Pages is a secure, enterprise-grade, low-code software as a service (SaaS) platform for creating, hosting, and administering modern external-facing business websites.
Zoominfo
JUNE 9, 2022
Henry Schuck founded ZoomInfo while still in law school. When his biggest lead at that time showed interest, he couldn’t pass up the opportunity to sell. But there was one problem. He didn’t want the client thinking that he was both the CEO and the frontline sales rep. So he created a fake persona, “Ron Smyth,” to work and close the deal. In this week’s episode, hear how Henry navigated the biggest deal — despite not being himself.
SpyFu
JUNE 7, 2022
If you’ve ever run a digital advertising campaign, you’ve likely run into the issue of not knowing if your campaign is performing well enough to make it worth the cost. To answer this question, some advertisers use click-through rate (CTR), some use impression count, others use CPA, and some use engagement stats to determine how effective their campaigns are.
Datapine Blog
JUNE 7, 2022
Table of Contents. 1) Misleading Data Visualization Examples. 2) How to Avoid Misleading Visuals. 3) The Impact Of Bad Data Visualizations. Nobody likes feeling manipulated in any way, shape, or form. But while that may be the case, people are duped by data visualizations every day. From political issues to sports statistics and the recent report you received on the ROI of your company blog, the internet as well as informational reports are flooded with examples of misleading data visualization.
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IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.
Wink Intel
JUNE 6, 2022
Did you know that that the top fear of Americans is outliving their retirement income? Death comes in as the second top fear. It’s easy to see that annuities are still the black box of the insurance industry … what a shame. Did you know that the top fear of Americans is outliving their retirement income? (Death comes in as the second top fear.) What an awesome opportunity for our industry to educate, right?
Zoominfo
JUNE 7, 2022
Recently, I was in a meeting with some of our sales development reps and one of them asked me: “What is your definition of leadership?” I paused, not being immediately ready with an answer, which is a little out of character for me. I realized that I hadn’t taken time to fully articulate how I feel about leadership, running a company, or what has made ZoomInfo successful.
Dataversity
JUNE 6, 2022
The $13 billion identity management market has been a popular area of investment in recent years, and for good reason. Cloud adoption, remote working environments, and the sheer number of business applications in use has opened new entry points for attackers. In response, a new wave of solutions and features has emerged to address identity. We’re […].
AIM
JUNE 6, 2022
Allis Information Management (AIM) is now doing business as AIM – Targeted Intelligence. The rebranding comes in response to AIM’s growing portfolio of capabilities. While evolving its mainstay research and data management offerings, our company now provides a wide range of intelligence consulting services. AIM’s staff of intelligence specialists, librarians, and technical consultants tackle projects involving primary research, market studies, competitive assessments, in-depth industry ana
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
GrowbyData
JUNE 10, 2022
O nline shoppers are exposed to countless numbers & types of digital advertising, making it an extremely competitive landscape and difficult for brands to get noticed. If you’re trying to succeed on Google as a brand and win the digital shelf, it is crucial to take steps beyond measuring ROI and ROAS and start tracking Share of Voice (SOV). Google is the largest platform in the world, and it makes sense to measure and increase your share of voice on it.
Zoominfo
JUNE 6, 2022
Today’s job candidates are being more discerning about prospective employers than ever before — and for good reason. The competition for top talent has never been more ferocious. This highly competitive talent market calls for wide-reaching recruiting efforts that are increasingly modeled on best practices from the digital marketing world. And just as building strong brand recognition is a foundational part of marketing, establishing your reputation as a great employer is increasingly important
SpyFu
JUNE 7, 2022
Think about the emails and newsletters you get from businesses. Right at the bottom of these emails, we see a common name popping up across many of them: Mailchimp. Many of these businesses grew with Mailchimp from its email-only beginnings, but some are using it for wider purposes. In the past few years, Mailchimp shifted from an email-only platform to a marketing force thanks to some well-executed maneuvers.
Netbasequid
JUNE 8, 2022
A competitive audit is the part of the competitive intelligence process that seeks to better understand the competition and compare a brand to its peers. In this post, we are mainly going to discuss how to use different tools to conduct one; but first…. Why Companies Must Have Competitive Audits. A study conducted by Crayon and SCIP shows that competition is becoming stiffer across most industries.
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.
Owler
JUNE 9, 2022
We are all inundated with generic outreach emails, most of which go straight into the trash, or spam. How does your sales team nail sales outreach the right way? We can all agree that the 'spray and pray' outreach strategy to reach your sales prospects is over. Since the COVID-19 pandemic and the rise of work from home, we are all inundated by hundreds of generic sales emails that generally do not apply, are poorly thought out, or are addressing a completely different job title.
Zoominfo
JUNE 8, 2022
As privacy compliance regulations become more stringent, an increasing number of organizations are being penalized for activities that were once seen as standard practice for sales and marketing. In the UK, for example, a home improvement business was recently fined £200,000 for making over 500,000 unsolicited cold calls. Inadvertently contacting individuals who have opted into the country’s official Do Not Call Registry is a common mistake.
Weidert Group
JUNE 8, 2022
Creating advanced content for your B2B company or client can seem daunting. There are a lot of questions you need to ask yourself (and answer) before you get started. The first is, "What is advanced content?". Simply put: advanced content helps advance visitors in your sales and marketing funnel by converting them into leads. This type of content typically goes beyond a blog post and includes more extensive information on a topic.
Netbasequid
JUNE 10, 2022
New businesses seem to appear every day and understanding which are worth watching, or potentially partnering with, requires real-time, data-driven intel. Consumers are drawn to everything “new” and that includes novel products produced by competitors. The excitement and goodwill that consumers feel toward new offerings is significant – so there’s something to be said for capturing that energy first.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
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