Smart Data Collective

AUGUST 15, 2019

No matter what industry you’re in, identifying creative ways to cut costs is always an important goal. From small startups to major corporations, cost-saving tactics should be an important area to explore. Even when your business cost and costs of production aren’t growing exponentially, chances are everything around you is. Cost of living is rising; customer acquisition is more difficult than ever in such a competitive landscape; and suppliers are looking to increase their profits by upcharging

Business 206

Business Competitive Landscape Human Resources Predictive Analytics 206

Zoominfo

AUGUST 16, 2019

This GDPR for marketing post is informational only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem. The views expressed are based solely upon ZoomInfo’s interpretation of these regulations, do not purport to constitute official guidance, and may not be relied upon.

Marketing 165

Marketing Marketing Information Profiling 165

Moz

AUGUST 12, 2019

Posted by MiriamEllis “When you forgive, you in no way change the pas — but you sure do change the future.” — Bernard Meltzer. Your brand inhabits a challenging world in which its consumers’ words make up the bulk of your reputation. Negative reviews can feel like the ultimate revenge, punishing dissatisfactory experiences with public shaming, eroded local rankings, and attendant revenue loss.

Sports 62

Sports Win Loss Finance 62

Happy Market

AUGUST 13, 2019

My guest today is Jenny Karubian, Founder and CEO of Ready to Launch. Founded in 2014, Ready to Launch is a consultancy based in LA that helps firms launch new ideas, products, and technologies that better serve their customers. Jenny has extensive experience as an ethnographic researcher and is a professor of anthropology, sociology and gender studies.

Market Research 52

Market Research Marketing Research Research Marketing 52

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Smart Data Collective

AUGUST 13, 2019

We are no strangers to technological advancement. We are positively immersed and surrounded in it. It seems that no matter where one looks, there is the prominent force of technology and rapid digitalisation present in some way. The digital era is well and truly here, and we are becoming increasingly familiar and reliant on it. We wake up and reach for our smartphones, we book our rides to the office on them, order our food on them, do our work on them… It is something that we cannot escape, as

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Innovation Intelligence Intelligence Algorithm 203

Elegant BI

AUGUST 13, 2019

Your Users are Starving for Info. Deep Dive Analytics Can Feed Your Business! What exactly is deep dive analytics? It might help to think of deep dive vs. simple analysis as a comparison similar to a one-ingredient dish vs. a dish with multiple ingredients, flavors and aromas. Which would you rather eat? Exactly! You want something that provides all the flavors and the experience you need in dining.

Business 52

Business Analysis Competitive Sales 52

Moz

AUGUST 13, 2019

Posted by KameronJenkins Search for information about SEO, and you’ll quickly discover three big themes: content , user experience , and links. If you’re just getting started with SEO, that last theme will likely seem a lot more confusing and challenging than the others. That’s because, while content and user experience are under the realm of our control, links aren’t… at least not completely.

Analysis 53

Analysis Learning Information IT 53

Smart Data Collective

AUGUST 16, 2019

Predictive analytics is changing the future of weather predictions. A growing number of meteorologists are using big data to make more reliable predictions. A 2017 study by Pennsylvania State University addressed the benefits of big data in weather analysis. Mohammad Mahdi Kamani, a doctoral student and professor James Wang said that big data has simplified weather predictions.

Predictive Analytics 195

Predictive Analytics Travel Globalization Analysis 195

Zoominfo

AUGUST 11, 2019

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service.

Marketing 100

Marketing Marketing Sales Learning 100

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

BIS Research

AUGUST 12, 2019

Overwhelming research on the intestine’s microbiota and the skin’s microbiome have traversed a long way from the hypothetical scientific, medical, and pharmaceutical world to becoming mainstream in 2019. A massively rising demand to go clean and natural has enabled the manufacturers to foray into understanding and defining products through and for the skin microbiome.

Pharmaceutical 40

Pharmaceutical Innovation Retail Profiling 40

Better Buys

AUGUST 15, 2019

Are you in charge of the entire recruiting operation at your company? Perhaps you handle one slice of the process. Either way, it’s important to understand full life cycle recruiting. What Is Full Life Cycle Recruiting? Full life cycle recruiting goes by many names; 360 recruitment, full circle recruiting, end-to-end recruiting, and full cycle staffing. […].

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Smart Data Collective

AUGUST 14, 2019

The field of artificial intelligence has made a massive footprint on the web design profession. There are a lot of great website builders that use advanced AI technology. You need to choose the right one. Using AI to Create Powerful Websites. Creating your own website may sound difficult, but today there are so many different website builders that use AI.

Intelligence 194

Intelligence Intelligence Research Knowledge 194

Moz

AUGUST 15, 2019

Posted by KameronJenkins How many of these have you heard over the years? Convincing clients and stakeholders that SEO is worth it is half the battle. From doubts about the value of its traffic to concerns over time and competition with other channels, it seems like there's an argument against our jobs at every turn. In today's Whiteboard Friday, Kameron Jenkins cover the five most common objections to SEO and how to counter them with smart, researched, fact-based responses.

Research 55

Research Commerce Competitive Information 55

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Smart Data Collective

AUGUST 14, 2019

Nobody is denying the fact that the online gaming industry has grown exponentially over the years. One of the major reasons why people keep coming back to these platforms is the big technology that powers the gaming industry , making their offerings highly enjoyable and secure. CIO reports that big data has helped the gaming industry increase its revenue to $40.6 billion.

Gaming 192

Gaming Technology Technology Entertainment 192

Smart Data Collective

AUGUST 12, 2019

The search engine optimization profession relies heavily on big data. Google is constantly developing new artificial intelligence algorithms to improve search engine results. However, Google isn’t the only company using AI and machine learning in search. SEO professionals are turning to these tools as well. John Giannandrea, the head of Google Search that was appointed in 2016, has stated that AI is the biggest disruptor in online search.

Learning 190

Learning Algorithm Profiling Marketing 190

Smart Data Collective

AUGUST 13, 2019

Machine learning is rewriting the rules of the gaming industry. One report showed that Caesars is investing $1 billion in big data. Other companies are following suit. I still remember playing my favorite games growing up, before machine learning was a thing or big data was a household word. You discovered that the computer AI eventually became predictable and easy to beat.

Gaming 180

Gaming Learning Win Advantage 180

Smart Data Collective

AUGUST 15, 2019

Pay per click advertising has changed the forefront of digital marketing forever. Social Media Today reported that advertisers spent $10.1 billion on Google AdWords in 2017 alone. However, even the most experienced PPC advertisers don’t appreciate the AI technology behind these platforms. Artificial intelligence is playing an invaluable role in all forms of digital marketing.

Predictive Analytics 158

Predictive Analytics Profiling Intelligence Intelligence 158

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

Smart Data Collective

AUGUST 15, 2019

Big data strategies are playing a vital role in the future of SEO. Some of the most prominent SEO thought leaders are offering new insights into the role of big data in digital marketing. Neil Patel is one of the biggest SEO influencers in the world. He has written about the importance of big data. He has also been praised by Forbes and other publications for his utilization of big data for small businesses.

Learning 197

Learning Advantage Advantage Marketing 197

Smart Data Collective

AUGUST 14, 2019

The healthcare sector is heavily dependent on advances in big data. Healthcare organizations are using predictive analytics , machine learning, and AI to improve patient outcomes, yield more accurate diagnoses and find more cost-effective operating models. The field of big data is going to have massive implications for healthcare in the future. Here are some changes on the horizon.

Entertainment 193

Entertainment Predictive Analytics Security Security 193

Smart Data Collective

AUGUST 15, 2019

Artificial intelligence is having a profound effect on the future of modern commerce. One of the biggest changes AI has brought to the table is in digital marketing. A growing number of marketers are turning to AI to get better conversions. AI is the Lynchpin of Web Development Applications. A growing number of companies are investing in AI to create better web development applications.

Commerce 173

Commerce Competitive Business Environment Security 173

Moz

AUGUST 11, 2019

Posted by KristinTynski In 2019, high-authority links remain highly correlated with rankings. However, acquiring great links is becoming increasingly difficult. Those of you who operate publications of any variety, especially those who enjoy high domain authority, have likely received several link building requests or offers like this each day: “Please link to my suspect site that provides little or no value.”.

Marketing 54

Marketing Marketing Brainstorming Win 54

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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