Sat.Jun 06, 2020 - Fri.Jun 12, 2020

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The 3 Pillars of a Comprehensive Competitive Strategy: Prioritizing Information and Research

Cipher

This blog is the second in our three-part Competitive Strategy Series. This series is meant to help you understand the three key parts of your competitive strategy. You can compare the three pillars to three legs of a stool. If one leg is shorter than the rest, or worse yet, if you are missing a leg completely, your stool will fall right over.

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Companies Are Building Outbound Sales Muscles During COVID-19 Pandemic

Zoominfo

Like it or not, COVID-19 has forced businesses to adapt. . Video conferencing and cloud-based technologies are seeing a massive uptick in usage since mid-March. As companies do what needs to be done to survive, they turn to solutions they’ve never used before. There’s one thing that you may not have yet realized is gaining in popularity as a result of the pandemic: outbound sales and marketing.

Sales 195
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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

Posted by MiriamEllis. Image credit: Kenneth Leung , Michael Coghlan. “Dried beans saw a more than 230% increase in demand and rice sales spiked by 166% in that same time.” - ABC. How should a business operate now? Where is there work to be done? Economists are making stark predictions about the future of small businesses in the US, but at the same time, I live in a town without a courier service established enough to meet the mushrooming demand for home delivery.

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Here’s What’s New With Contify · June 2020

Contify

Make the most of Contify — the latest features and enhancements. First off, we hope that you and your colleagues are healthy and safe. With signs of our economy limping back to life after spending months in a state of suspended animation, we’ve kept ourselves busy listening to your feedback, adding in exciting new features and scaling our platform to better support your intelligence needs and be the eyes and ears you can trust in these unprecedented times.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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White Paper – Integrate Augmented Analytics And Digital Transformation To Achieve Continuous Business Improvement

Elegant BI

Wise business managers are embracing the Digital Transformation initiative in an effort to improve accuracy, productivity and the integration of technology and analytics within the organization. Augmented Analytics is a logical and critical addition to the Dx initiative and will significantly enhance the success of the Digital Transformation agenda.

More Trending

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Should You Test That? When to Engage in SEO Split Tests

Moz

Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests.

Win 64
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Webinars

Resonate

Resources Home. Brand Resources. Media & Entertainment Resources. Agency Resources. Politics & Advocacy Resources. Upcoming Webinar. 2021 State of OTT + Actionable Audience Insights. 2020 was a big year for OTT. But what does 2021 hold in store? With more people staying at home, understanding the present and future of streaming is crucial for advertisers.

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Research Studies Reveal Shortcomings in Many Data Literacy Projects: Don’t Let This Happen to You!

Elegant BI

Data Literacy is a hot topic in business today. As businesses struggle to remain competitive and to do more with less, every enterprise is looking for a way to optimize resources, and to get the most out of every team member. To do that, the business management team must leverage the knowledge and skills of each team member as those skills relate to their role and their responsibilities.

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Companies Are Building Outbound Sales Muscles During COVID-19 Pandemic

Zoominfo

Like it or not, COVID-19 has forced businesses to adapt. Video conferencing and cloud-based technologies are seeing a massive uptick in usage since mid-March. As companies do what needs to be done to survive, they turn to solutions they’ve never used before. There’s one thing that you may not have yet realized is gaining in popularity as a result of the pandemic: outbound sales and marketing.

Sales 147
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Should You Test That? When to Engage in SEO Split Tests

Moz

Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests.

Win 64
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Help Us Improve: The 2020 Moz Blog Reader Survey Is Here

Moz

Posted by morgan.mcmurray It's been a few years since we last asked you to tell us what you love (and don't love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts. With so much having changed, we wanted to be sure we're still living up to the high standards we set for this blog, and that we're still providing as valuable an experience as we can for you all.

IT 62
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Help Us Improve: The 2020 Moz Blog Reader Survey Is Here

Moz

Posted by morgan.mcmurray It's been a few years since we last asked you to tell us what you love (and don't love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts. With so much having changed, we wanted to be sure we're still living up to the high standards we set for this blog, and that we're still providing as valuable an experience as we can for you all.

IT 58
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Understanding & Fulfilling Search Intent

Moz

Posted by BritneyMuller Google houses the world's information, and it's their goal to serve the best answers to searchers' questions. That means that understanding what your target audience is searching and why is more important than ever — but how do you effectively analyze and fulfill true search intent? In this brand-new Whiteboard Friday, Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you ana

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Understanding & Fulfilling Search Intent - Whiteboard Friday

Moz

Posted by BritneyMuller Google houses the world's information, and it's their goal to serve the best answers to searchers' questions. That means that understanding what your target audience is searching and why is more important than ever — but how do you effectively analyze and fulfill true search intent? In this brand-new Whiteboard Friday, Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you ana