Sat.May 16, 2020 - Fri.May 22, 2020

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

What is spam? What is a cold email? And when is your email against the law? There is a lot of confusion surrounding these questions. Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide.

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Wargaming Industry’s Response to COVID-19 Crisis

AIM

How are you planning for the future during this extremely uncertain time? While not a crystal ball, wargaming provides a risk-free way to pre-test business plans based on the rapidly changing regulatory and economic landscape we all find ourselves in. While business is slow for so many industries, this is a great time to keep your team engaged and thinking strategically about how you (and your competitors) can move forward!

Gaming 98
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How to Get Quick Results With SEO Sprints: The DriveSafe Case Study

Moz

Posted by ChristopherHofman Currently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. But you can also create instant results with SEO, and it can be done on a small budget even when you are up against bigger players in your industry. In this blog post I will show you my framework to do SEO sprints.

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Leading Predictive Analytics Company Adds Real-Time Business Opportunities to Its Enterprise Software Suite Using Contify’s News Feed APIs

Contify

Contify, the AI-enabled market and competitive intelligence solutions provider, has announced today that it has successfully deployed its News Feed APIs to help a predictive analytics company enrich it’s bid management software suite with real-time and accurate updates on new business opportunities for its public and private sector clients in the aerospace and defence sector.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

Zoominfo

BASHO emails are alive and well—and thriving. They’re a critical part of personalized prospecting and account-based strategy. But to crush cold email outreach, you have to do it right. We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email.

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Power BI Governance, Good Practices, Part 2: Version Control with OneDrive, Teams and SharePoint Online

BI Insight

One of the most important aspects of the software development life cycle is to have control over different versions of a solution, especially in a project where there is more than one developer involved in the implementation. Just like when you normally create a project in visual studio and you commit the changes back to … Continue reading Power BI Governance, Good Practices, Part 2: Version Control with OneDrive, Teams and SharePoint Online.

Loss 52
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The 10 Most Influential Business Intelligence Blogs in 2020

Better Buys

Business intelligence never stands still. In a rapidly changing landscape, even experts need to work hard to stay abreast of the latest developments and insights. Countless resources exist to shepherd business intelligence users through these fluctuating ideas and frequent innovations. Below is a collection of the best. Many reflect unique perspectives from across the field […].

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Old Coding Language Entrenched in 100+ Government Systems

Zoominfo

This is a preview of a post published on our Medium page. Read the full article. A scoffed programming language is indirectly preventing some Americans from receiving unemployment or pandemic-related stimulus checks — and based on ZoomInfo’s data, the problem is deeply entrenched in state and federal agencies. The antagonist? A business software called Common Business-Oriented Language, better known by its acronym, COBOL.

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Apply Modern CRM Dashboards & Reports Into Your Business – Examples & Templates

Datapine Blog

Niche or industry aside, it’s likely that your customers are the beating heart of your entire operation. To ensure that your customer-facing communications and efforts are constantly improving and evolving, investing in customer relationship management (CRM) is vital. To win on today’s increasingly competitive digital battlefield, getting under the skin of your customers’ most burning needs, behaviors, and preferences while providing direct solutions to their pain points will thrust you ahead of

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Power BI Governance, Good Practices, Part 2: Version Control with OneDrive, Teams and SharePoint Online

BI Insight

One of the most important aspects of the software development life cycle is to have control over different versions of a solution, especially in a project where there is more than one developer involved in the implementation. Just like when you normally create a project in visual studio and you commit the changes back to … Continue reading Power BI Governance, Good Practices, Part 2: Version Control with OneDrive, Teams and SharePoint Online.

Loss 52
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Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

Moz

Posted by HeatherPhysioc As an industry, we talk a good game about collaboration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. We stroll into new business pitches and make big claims about how “integrated” we are. We preach that our recommendations are better because we have a more “holistic” offering.

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Privacy Experience: When and Why We Give Up Our Data

Zoominfo

With whom would you willingly share sensitive personal information, such as your bank account number? Would you provide it to a mortgage company if you needed a house loan? Probably. How about for a one-on-one payment app on your phone? Maybe, depending on how badly you want to make cashless transactions between friends. What about a company selling magazine subscriptions?

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What is Clickless Analysis and Why Should I Care?

Elegant BI

What is Clickless Analysis and Why Should I Care? Whether you know it or not, you know Natural Language Processing (NLP) very well! You use it all the time to ask questions on Google Ask a simple question, get a list of responses that meet your needs. What did we ever do before natural language processing? How else might we use it to simplify our lives?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

What is spam? What is a cold email? And when is your email against the law? There is a lot of confusion surrounding these questions. Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide.

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Women are on the Front-Lines of the Pandemic. What Does this Mean for Their Careers?

Zoominfo

We’re trying to keep our heads above water. We’re trying to fight for everyone else’s life, but we also fight for our lives as well. Dr. Arabia Mollette, an emergency medicine physician. This is a preview of a post published on our Medium page. Read the full article. The global COVID-19 crisis directly affects more women than men in some of the most heavily impacted industries.

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Privacy Experience: When and Why We Give Up Our Data

Zoominfo

With whom would you willingly share sensitive personal information, such as your bank account number? Would you provide it to a mortgage company if you needed a house loan? Probably. How about for a one-on-one payment app on your phone? Maybe, depending on how badly you want to make cashless transactions between friends. What about a company selling magazine subscriptions?

Banking 113
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8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

Zoominfo

BASHO emails are alive and well—and thriving. They’re a critical part of personalized prospecting and account-based strategy. But to crush cold email outreach, you have to do it right. We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email.

Profiling 113
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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5 Common Objections to SEO (& How to Respond) - Best of Whiteboard Friday

Moz

Posted by KameronJenkins With marketing budgets taking a hit under the economic strain of COVID-19, advocating for the value SEO can bring to a struggling business is a new take on an old battle. This popular Whiteboard Friday episode by Kameron Jenkins covers five common objections you'll hear to SEO and how to counter them with smart, researched, fact-based responses — an important skill to brush up on now more than ever.

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The MozCon Virtual 2020 Initial Agenda

Moz

Posted by cheryldraper It's the question that's been on plenty of people's minds: What's up with MozCon this year? We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon Virtual , an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home.

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Do You REALLY Know the Benefits of Data Democratization?

Elegant BI

Get with the Program! Data and BI Democratization IS Crucial! A few months ago, I was talking to a friend (someone who has worked, for years, in the IT industry) and happened to mention data democratization. In this age of modern business intelligence, augmented analytics and Citizen Data Scientists, one would think that every IT professional would know the term ‘data democratization’ and its crucial importance to the business environment and success.