Zoominfo
JUNE 30, 2019
Creativity is a difficult concept to put into words. So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. But, we didn’t want to leave it at that. We also thought it would be helpful to provide our readers with examples of truly creative marketing. So if you’re ready for some inspiration, keep reading.
Smart Data Collective
JULY 1, 2019
Big data is rewriting the playbook for the criminal justice system. Oxford Research Encyclopedias has talked about some of the ways that criminal justice professionals are utilizing big data. Two significant applications really stand out the most: Big data is used extensively in criminal justice research. The majority of modern studies on criminal justice topics rely heavily on data analysis.
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Moz
JULY 4, 2019
Posted by BenjaminEstes After you've put in the work with technical SEO and made your discoveries, there's one thing left to do: present your findings to the client and agree on next steps. And like many things in our industry, that's easier said than done. In this week's episode of Whiteboard Friday, Benjamin Estes from Distilled presents his framework for making technical recommendations to clients and stakeholders to best position you for success.
Elegant BI
JULY 2, 2019
Self-Service Data Prep and Advanced Analytics for Business Users! Are your business users trying their best to leverage advanced analytics tools, only to find that the software solution requires them to be an expert in data science? Do your users have to ask IT to professional analysts for data preparation assistance in order to ensure that they can access, prepare and use the data they need to analyze.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Zoominfo
JULY 1, 2019
In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. In that article, we state the following, “A critical step toward a more inclusive work environment and equal rights for LGBTQ+ employees is simple— and it comes in the form of representation.
Smart Data Collective
JUNE 29, 2019
Perl has a number of built-in modules that help customize URL structures. Some of them are over 20 years old , but others are more ideal for certain projects. One of them is the mod_rewrite method. For example, you might be working on a website in PHP with the following URL structure: [link]. This structure isn’t ideal, because it is a dynamic URL. You could solve this problem by changing the URL to the following: [link].
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Datapine Blog
JULY 3, 2019
In a hyper-connected digital world driven by data, there has never been a better time for businesses to gather meaningful insights on their target prospects, in addition to measuring ongoing levels of commercial growth and performance. The modern consumer, or digital native, craves a significant level of value from the brands in which they’re looking to invest – and as such, to gain consumer loyalty, businesses must reach out and talk to their customers on a personal level.
Smart Data Collective
JULY 2, 2019
Big data is playing a surprisingly important role in the evolution of renewable energy. IBM recently published a fascinating paper on the applications of big data for solar and other green energy sources. Other researchers around the world are also talking about the role of data analytics in this dynamic, growing field. Global Experts Weigh in On Renewable Energy Dependence on Big Data.
Smart Data Collective
JULY 4, 2019
When it comes to understanding all the contributing factors and advanced innovations of the impending digital era , it is more than fair to say that we are all striving to contribute in our own way. For some, that means teaching themselves how to code. For others, it is taking on the commitment of a post-graduate program in AI and ML. No matter what one’s individual contribution to the ever-looming digital era, seemingly big or small, the point remains the same: we are propelling towards the dig
Smart Data Collective
JULY 2, 2019
At Smart Data Collective, we strive to have a balanced conversation about the impact of big data. There are obviously a lot of beneficial changes that big data has spurred. However, big data has also created some important challenges as well, which we feel duty-bound to discuss. One of the issues that we feel the need to talk about is the fear of automation.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
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