Sat.Nov 24, 2018 - Fri.Nov 30, 2018

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26 Personalization Statistics for the B2B Marketer

Zoominfo

In today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition. Luckily, as technology advances, it’s easier for marketers to personalize their efforts. . Today, we show you 26 B2B personalization statistics: Your prospects and customers want personalized content. 1.

Marketing 214
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2019 Trend Watch: Livin' in the future

DC Velocity

The race toward automation continues, as a rise in goods-to-person fulfillment, increased adoption of warehouse execution systems, and greater use of autonomous mobile robots top the list of material handling technology trends to watch in 2019.

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What to Do with Your Old Blog Posts

Moz

Posted by -LaurelTaylor- Around 2005 or so, corporate blogs became the thing to do. Big players in the business world touted that such platforms could “drive swarms of traffic to your main website, generate more product sales” and even “create an additional stream of advertising income” ( Entrepreneur Magazine circa 2006). With promises like that, what marketer or exec wouldn’t jump on the blog bandwagon?

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6 Digital Marketing Trends that Shaped 2018

Digimind

2018 has seen the rise of new digital marketing trends, as well as the evolution of key technologies like augmented reality, artificial intelligence, and voice search. In this post, we bring you six key trends that shaped the marketing industry in 2018, and how marketers like yourself, can integrate them in your strategies.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Business Intelligence Software for Shipping!

Elegant BI

Business Intelligence for Shipping: The Smart Choice! If you work in the shipping and distribution industry, you know how complicated life can be! The industry has come under increasing scrutiny as international trade, national trade, security concerns and other factors impact the shipping enterprise in ports, distribution hubs, and entry points around the world.

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AMRs and AGVs rev their engines

DC Velocity

The relentless drive for warehouse efficiency is sparking new interest in self-driving vehicles. For those wondering which type to buy, experts say forget the labels and focus on capabilities.

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More Trending

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6 Digital Marketing Trends that Shaped 2018

Digimind

In this post, we bring you six key digital marketing trends that shaped 2018, and how marketers like yourself, can integrate them in your strategies. The post 6 Digital Marketing Trends that Shaped 2018 appeared first on Digimind Blog.

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Explore the Potential of BI Tools for Pharma!

Elegant BI

Can Analytics for Pharmaceuticals Simplify Decisions and Planning? If you work in a pharmaceutical company, you can appreciate how large and complex these businesses are and the critical need for information and data that is a constant reality within your organization. Data crosses the enterprise in the form of research and development, regulatory compliance requirements, test data, drug contraindications, side effects, clinical trials, ingredients and dosage information, doctor and patient info

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Talent shortage to hit manufacturing hard

DC Velocity

As many as 2.4 million manufacturing jobs will go unfilled over the next 10 years due to widening skills gap, study shows.

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Using a New Correlation Model to Predict Future Rankings with Page Authority

Moz

Posted by rjonesx. Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the woodwork to remind us of the one thing they remember from high school statistics — that "correlation doesn't mean causation." They are, of course, right in their protestations and, to their credit, and unfortunate number of times it seems that those conducting the correlation studies have f

Sales 51
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Highly Complex and Advanced Form of Biologics Drugs for Treatment of Chronic and Acute Illnesses

BIS Research

Over the past couple of years, research on various types of sophisticated drugs is being carried out for the treatment of a variety of diseases and biologics is one of them. Biologics are primarily used for diagnosing, treating and curing both chronic and acute illnesses, such as autoimmune disease, infectious diseases, and cancer, among others. They are defined as a set of molecules that are extracted from living cells.

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Predictive Analytics for Every Skill and Use!

Elegant BI

Your Business Users Will LOVE Predictive Analytics Tools! Predictive Analytics used to involve a crystal ball but, today, there are other options and they are more widely accepted in the business community! With the right predictive analytics tool, your business can hypothesize, test theories, discover the effects of a possible price increase, discover and address changing buying behavior and develop appropriate competitive strategies.

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DHL eCommerce opens $20 million sortation center to handle online shopping volume

DC Velocity

New Jersey facility serves as test bed for automation, could inspire similar approach in Los Angeles and Chicago.

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Future of Time Clock Software: 4 Expert Predictions for 2019

Better Buys

Time clock software, or time and attendance solutions, simply tracks employees’ hours worked. The market has a long history dating back to the late 1800s when the first time clock debuted for tracking factory workers’ hours. Today, time clock software is more than just recording time – it allows employees to manage their sick and […].

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Dynamic Data: Why B2B Businesses Must Abandon Static Data

Zoominfo

Here on The Pipeline, we regularly cover topics related to business data and business data management. In fact, there are very few aspects of business data we have yet to cover. But, today we’re venturing into uncharted territory to discuss a recent—and necessary—trend in business data. That is, the switch from static to dynamic data management. Today’s blog post explores the difference between static and dynamic data.

Business 100
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The State of Local SEO: Industry Insights for a Successful 2019

Moz

Posted by MiriamEllis A thousand thanks to the 1,411 respondents who gave of their time and knowledge in contributing to this major survey! You’ve created a vivid image of what real-life, everyday local search marketers and local business owners are observing on a day-to-day basis, what strategies are working for them right now, and where some frankly stunning opportunities for improvement reside.

Travel 56
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Freight futures market to ease spot rate volatility, company says

DC Velocity

FreightWaves says forthcoming Freight Futures Exchange will help shippers and trucking companies mitigate risk, ease pricing volatility in trucking market.

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What’s next for Project Management Software? 2019 Predictions

Better Buys

The global online project management software market is expected to reach to a valuation of more than $6.68 billion over the next 7 years. The adoption of project management solutions in large IT enterprises will drive this growth and a commensurate 9.4 percent compound annual growth rate across the market by 2026. And while market […].

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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8 Variables to Test for a Killer Email Marketing Program

Zoominfo

It’s no secret—email marketing is one of the most effective marketing channels to engage customers and contribute to overall business growth. After all, email marketing boasts an ROI of 4400% ( source ), and 59% of marketers say it’s the most effective channel for revenue generation ( source ). But, after a while most email marketers see their campaigns plateau.

Marketing 113
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Advanced Analytics Tools Can Be Your Secret Weapon!

Elegant BI

What is Advanced Analytics, and How Can it Help My Business? What is advanced analytics? Where to start? Advanced analytics takes analysis to the next level by providing sophisticated techniques designed to get to the heart of data and offer insight and answers with which businesses can make more accurate decisions and develop more dependable, accurate plans and forecasts.

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6 River Systems hits one-million milestone

DC Velocity

Warehouse robotics firm says its collaborative robot solution helped warehouses across the country fulfill a million units in one week.

IT 44
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Future of LMS: 7 Expert Predictions for 2019

Better Buys

Learning management systems (LMS) help companies provide onboarding and training for their employees while saving time and expense. The tools are also popular in the education sector; teachers use LMS solutions to assist students in classroom learning. The LMS market has been growing rapidly in the last several years, and revenue is predicted to grow […].

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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A Guide to Marketing Automation Implementation

Zoominfo

We recently reported that, while marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. In fact, only 14% of B2B marketers report their use of marketing automation as “good” or better ( source ). So, what’s holding them back? According to Ascend2, the biggest inhibitor of successful marketing automation implementation is a lack of effective strategy ( source ).

Marketing 113
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Does Data Democratization Result in Data Anarchy and Bad Business Decisions?

Elegant BI

One of the most common excuses used to avoid data democratization and self-serve augmented data discovery is that the organization cannot guarantee data integrity and that, if business users have access to dated, incorrect or incomplete data, the resulting decisions will not be better but rather worse than the decisions made today. Further, this theory says that the distribution of this inaccurate data will have a systemic effect on truth and promote disastrous business decisions.

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DHL to invest $300 million in emerging technologies

DC Velocity

Supply chain arm will deploy piece-picking robots, AI, self-driving vehicles in 350 of its 430 North American sites.

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Why Does a Small to Mid-Size Business Need Recruitment Software?

Better Buys

by Jennifer Grill, Product Evangelist, ApplicantStack.com The basic benefits of recruitment software are clear: more time talking with better candidates, less time weeding through hundreds of unqualified resumes, and a streamlined and efficient hiring process. But if you’re an executive at one of the 30.2 million small to mid-size businesses in the United States, you might be wondering why you […].

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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5 Email Marketing Myths for the Modern Marketer

Zoominfo

The online marketing world contains an abundance of conflicting information about email marketing. Because of this, it’s not always easy to tell fact from fiction. As misinformation spreads, marketers must be wary of common email marketing myths that can hinder their long-term growth. In today’s blog post, we’ll explore five commonly held email marketing myths and reveal the truths behind them.

Marketing 100
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Robot orders decline through September

DC Velocity

Though total orders are down, orders for robots from non-automotive companies surge in first nine months of 2018, trade group says.

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Penske invests in next generation of truck mechanics

DC Velocity

Collaboration with TechForce Foundation could help address shortage of vehicle maintenance technicians, firm says.

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The future may be here now

DC Velocity

The technologies that could shape tomorrow's supply chains might already be available—if only we knew how to apply them.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.