CIO

OCTOBER 6, 2020

When Salesforce completed its $15.7 billion acquisition of Tableau Software in August 2019, IT leaders were left wondering what the largest acquisition in Salesforce history might mean. A bit more than a year later, Tableau has provided some insight into its plans, announcing that Salesforce's Einstein Analytics will be rebranded Tableau CRM and Einstein's advanced analytics capabilities will be integrated with Tableau's other offerings.

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Sales Marketing Marketing IT 607

Cipher

OCTOBER 7, 2020

You’re trying to decide if you really need competitive intelligence software, or if you can be budget-conscious and get scrappy and creative with tools you may already have. We’ve all been there. Especially in times of budget crunch. And for some, the absolute right answer at a given time may be to preserve the budget and get scrappy.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Smart Data Collective

OCTOBER 8, 2020

The University of Hawaii reports that big data is shaking up the venture capital industry in unbelievable ways. Venture capitalists are finding new ways to leverage alternative data effectively for much higher yields. Big data plays a role in shifting the risk-reward calculus in the favor of venture capitalists. Venture capital is a high risk, high reward game.

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Capital Startups Gaming Algorithm 321

Zoominfo

OCTOBER 6, 2020

We’ve previously written about the four quadrants that make up the go-to-market framework for businesses. Those quadrants include building loyalty; expanding offers; expanding markets; and company transformation. Regardless of which quadrant a company pursues, a solid, subsequent go-to-market strategy will help the metrics and plays come to life — and that approach takes even greater importance as companies navigate an economy altered by COVID-19.

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Marketing Marketing Management Business 246

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

CIO

OCTOBER 6, 2020

Earlier this year, Microsoft announced it would retire 15 certifications and 44 exams, including MCSA: BI Reporting, which validated data analysts' expertise using Power BI and Excel to visualize data via dashboards and reports. The move is the culmination of the company's 2018 decision to focus on role-based certifications such as data analyst, data engineer, and data scientist.

IT 600

IT 600

Intelligence Node

OCTOBER 6, 2020

2020 has brought with it a host of unforeseen changes in the day-to-day life of a typical American shopper and a massive shift in behavior, priorities, and sentiments concerning his/her consumption patterns. So far this has meant that long-established, strong, and seemingly evergreen knowledge of consumer behavior trends has been turned on its head to […].

Knowledge 197

Knowledge IT 197

Zoominfo

OCTOBER 6, 2020

We’ve previously written about the four quadrants that make up the go-to-market framework for businesses. Those quadrants include building loyalty; expanding offers; expanding markets; and company transformation. Regardless of which quadrant a company pursues, a solid, subsequent go-to-market strategy will help the metrics and plays come to life — and that approach takes even greater importance as companies navigate an economy altered by COVID-19.

Marketing 179

Marketing Marketing Management Business 179

FedSavvy

OCTOBER 8, 2020

Parsons is a diverse contractor with work spanning from engineering, construction, and facilities management to information technology, cybersecurity, and intelligence work. Parsons has made several acquisitions to diversify its portfolio of services and customers that will be discussed shortly. This blog will also explore Parsons’ major contracts, tools and their efforts to diversify their work from being an engineering, procurement, and construction (EPC) company.

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Cyberspace Win Predictive Analytics Security 130

ArchIntel

OCTOBER 9, 2020

ArchIntel™ -. August Jackson , senior director of Market and Competitive Intelligence with Deltek , recently spoke with ArchIntel regarding Competitive Intelligence within the government contracting sector. He discussed how he measures success, develops Competitive Intelligence reports, how to mitigate biases, as well as how technology has changed the competitive landscape. .

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Datapine Blog

OCTOBER 7, 2020

Using data in today’s businesses is crucial to evaluate success and gather insights needed for a sustainable company. Identifying what is working and what is not is one of the invaluable management practices that can decrease costs, determine the progress a business is making, and compare it to organizational goals. By establishing clear operational metrics and evaluate performance, companies have the advantage of using what is crucial to stay competitive in the market, and that’s data.

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KPI Advantage Advantage Human Resources 107

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Zoominfo

OCTOBER 8, 2020

“Ask not what your customer can do for you, but what you can do for your customers.” — Me, and probably a lot of other successful sales leaders. The modern day sales call sounds a lot different. Gone are the days of cold calling without doing your research. These are the days of personalization and a buyer-centric approach, because, as it turns out, the buyer has much more of the power.

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Sales Education Gaming Research 173

FedSavvy

OCTOBER 8, 2020

You’ve done your research on your competitors. You checked your biases. You conducted an analysis of your competitor’s capabilities. Now what? Do an objective evaluation of yourself. Why? They’re confused, too. Competitive intelligence is a two-way street. Expect your competitors to be looking into your capabilities with the same intensity that you are analyzing theirs.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

ArchIntel

OCTOBER 8, 2020

ArchIntel™ -. Vishal Gupta , global chief technology officer (CTO) and senior vice president with Unisys, recently spoke with ArchIntel, as a part of its ‘ Competitive Intelligence Spotlight ’ series, regarding the models used for competitive intelligence, how to find and train talent, as well as the common challenges and lessons learned he has faced throughout his career.

Competitive Intelligence 104

Competitive Intelligence Competitive Globalization Intelligence 104

Digimind

OCTOBER 5, 2020

While the most exciting part of any influencer marketing campaign might be seeing the results roll in, a lot of work needs to be done beforehand if you want to achieve success.

Marketing 105

Marketing Marketing 105

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Zoominfo

OCTOBER 6, 2020

Vice President of Sales at ZoomInfo, Steve Bryerton, shares his thoughts on how to implement a Team Lead within your organization. Picture this: You’re a sales leader, currently responsible for a team of nearly 10+ sales development reps. You have a strong solution to go along with a solid stream of both inbound and outbound activity, which prompted you to split the team by each channel to maximize meeting creation (and hopefully pipeline!).

Sales 169

Sales KPI Sports Win 169

Infegy

OCTOBER 6, 2020

If you work on or with a social media team, you know all too well the challenge of measuring the performances of your campaigns. How do you fight through the noise to truly understand the success of your social campaigns and relate it to the overall performance of your brand or campaign ?

IT 87

IT Analysis 87

ArchIntel

OCTOBER 5, 2020

ArchIntel™ -. Greg Wilska , market and competitive intelligence manager with the American Institutes for Research , recently spoke with ArchIntel regarding measurements of success within competitive intelligence, the relationship between data collection and analysis, ethical challenges inherent in the field and how COVID-19 has affected the competitive intelligence process. .

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Digimind

OCTOBER 6, 2020

Real-time consumer insights have grown more imperative for companies conducting market research. In fact, 51% of marketing leaders worldwide obtained incisive information through social listening tools during Covid-19. With close to 4 billion active social media users as of July 2020, social media listening can potentially unlock access to a large pool of primary data.

Market Research 103

Market Research Marketing Research Research Marketing 103

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

Zoominfo

OCTOBER 6, 2020

Picture this: You’re a sales leader, currently responsible for a team of about 10 sales development reps. You have a strong solution to go along with a solid stream of both inbound and outbound activity, which prompted you to split the team by each channel to maximize meeting creation — and hopefully pipeline. By splitting your team, you’ve been able to deploy measurable processes to maximize strategies, as well as identify areas for iteration to improve results.

Sales 130

Sales KPI Sports Win 130

Moz

OCTOBER 8, 2020

Posted by Dr-Pete When business is struggling, budgets are tight, and resources limited, your company might be tempted to cut back or cut off SEO efforts to save time and money until things stabilize. But halting SEO altogether — even for a short time — is actually a bad idea, as it means more work for you and your business in the long run. Dr. Pete is here with a brand new Whiteboard Friday to tell you why SEO should not be treated like an on/off switch, and provide some suggestions on what to

Advantage 61

Advantage Advantage Business Marketing 61

Elegant BI

OCTOBER 8, 2020

If you live in this world, you know that there are people you want to know, people with whom you want a relationship, people who are helpful, trustworthy and productive. There are also those who show potential and promise; those relationships you choose to nurture in hopes of seeing a positive outcome. You also know that there are people who will waste your time and money and frustrate you until you end the relationship.

Profiling 52

Profiling Win Management Business 52

Digimind

OCTOBER 6, 2020

TikTok TikTok… Time For a Game Changer. The video starts with the popular theme song to Harry Potter, followed by a Hogwarts uniform-dressed man seemingly hovering across the screen on a broomstick. By the end of the short skit the illusion is dispelled, and it’s revealed that our would-be wizard is just a guy holding a mirror plate in front of a motorized skateboard.

Gaming 98

Gaming Marketing Marketing 98

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Thinknum

OCTOBER 7, 2020

Product Updates Job Listings Distinct Count You can aggregate the number of distinct job listings for a certain period. For example, here are Slack's distinct job listings per quarter. Checkout our new landing page here for more information on Thinknum Alternative Data. Data Additions Car Inventory Cazoo Stores Angling Direct Landry's easyHotel eXp Realty Agents Job Listings Samsara One Wind Ahold Rabobank.

Information 52

Information 52

Contify

OCTOBER 6, 2020

Contify market intelligence platform has earned three badges in the G2 Fall 2020 Grid Report. Contify, the AI-enabled market and competitive intelligence solution provider , has announced that it is positioned as a ‘High Performer’ in Grid® Report for Market Intelligence Software | Fall 2020 by G2.com, Inc. In addition to this recognition, Contify has also been awarded the ‘Users Love Us’ badge and G2 ‘High Performer -Enterprise’ badge.

Market Intelligence 52

Market Intelligence Intelligence Intelligence Competitive Intelligence 52

Elegant BI

OCTOBER 6, 2020

Planning for Citizen Data Scientists & Augmented Analytics Initiatives. When a business chooses to follow the guidance of Gartner and embrace the Citizen Data Scientist initiative to transform business users and provide analytical tools for all team members, it must approach the initiative with appropriate planning. These initiatives are not as easy as choosing a software solution, but rather must also include a comprehensive approach to shifting the culture within the enterprise.

Management 52

Management Technology Technology Business 52

M Brain

OCTOBER 8, 2020

The post Intelligence Plaza 10 is the future for competitive and market intelligence appeared first on M-Brain Market & Media Intelligence Solutions.

Market Intelligence 52

Market Intelligence Intelligence Intelligence Competitive 52

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

ArchIntel

OCTOBER 5, 2020

ArchIntel™ -. Dorothy Koch , head of Business Research and Competitive Intelligence with Sagacity Operations Solutions , recently spoke with ArchIntel regarding how competitive intelligence and analysis has driven the commercial sector. She discussed how to build out new solutions, gather information and measure success within the market. Additionally, she addressed how companies can build competitive intelligence units and hire the right talent for the division. .

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Moz

OCTOBER 5, 2020

Posted by amandamilligan Content creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process. People ask us: How are you able to secure media coverage on sites like CNBC, USA Today, and more ? It’s not easy, I’ll tell you that. It takes a lot of time and resources, and over the years we’ve established a set of tenets that guide our digital PR process.

Due Diligence 61

Due Diligence Research Win Security 61

Moz

OCTOBER 7, 2020

Posted by NicoleDeLeon People around the world are having important discussions about systemic racism, overt and covert bias, and how we can all do better. Understanding the problem is the first step. To get a sense of conditions within the SEO community, we asked people to take our Diversity and Inclusion in SEO survey as part of our ongoing project to study the state of SEO.

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Education Knowledge Briefing Learning 58