Digital B2B Marketing

JANUARY 9, 2014

'I’ve had it! I’m sick of crappy content, fluffy sales claims and advice that ignores the real issue. And I hope you will help (more on that in a minute). I’m tired of issues without examples, of the content marketers that are afraid of naming names and creating conflict. Even worse, I’m tired of publishers that like to name drop and associate big brands with bad behaviors because it drives traffic, even when the brand was innocent.

Entertainment 68

Entertainment Sales Marketing Marketing 68

Elegant BI

JANUARY 9, 2014

Business Metrics, KPIs. Betsy says : If you want to measure something, you can use a yardstick, a ruler or a tape measure. But, when it comes to business, measurement is more complicated. You have to measure the right thing and choose objective metrics to avoid subjectivity and ensure clearly defined results and analysis so you can make confident decisions.Business Intelligence Tools and Key Performance Indicators (KPIs) let you see and drive performance by month, by quarter or other time series

Business 52

Business KPI Knowledge Analysis 52

Digital B2B Marketing

JANUARY 7, 2014

'If you published 250 blog posts over the last year and saw no benefit to any area of your business from that effort, what would you do? What if you were just getting started, you published 20 posts over the last quarter, and you already saw an immediate positive impact on your business? That’s what I thought. Now, consider some of the popular statistics used to support inbound marketing.

Marketing 60

Marketing Marketing Research Market Research 60