Zoominfo
APRIL 1, 2020
The average B2B buyer is mostly through the buyer journey before they ever engage with a salesperson. So how do you intercept buyers in the early part of their journey? You use intent data. Intent data predicts purchase intent by analyzing a prospect's behavior across the web. Learn how it can help you beat the competition to a deal.
Smart Data Collective
APRIL 1, 2020
Big data is the lynchpin of the Software as a Service (SaaS) business model. Panoply, a big data innovator, has talked about a new model called Data as a Service, which is a variation of the same idea. Big data is used at every junction of the SaaS model. Savvy companies will use it to track important KPIs to meet their goals. SaaS Model Relies on Big Data Innovation.
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Moz
MARCH 30, 2020
Posted by amandamilligan This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. Many marketers are finding themselves: Wanting to write about something topical Needing to add more content to their calendars At a loss for how to contribute at a time like this.
Datapine Blog
APRIL 2, 2020
In the modern age, brands and businesses that benchmark their activities stand to gain an all-important edge on the competition. Whatever your niche or industry, working with dynamic key performance indicators (KPIs) will empower you to track and improve your performance in a number of key areas, accelerating your commercial success in the process. Without data, you will only ever be ‘shooting in the dark’ when it comes to formulating strategies and making informed decisions.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Zoominfo
APRIL 3, 2020
An organizational chart is a roster for sales – it shows the position everyone plays in an organization. A roadmap to your buyer. A sales-prospecting blueprint to identify the decision-makers at target accounts. And they deserve more credit! Read on to see how to navigate org charts and boost your odds!
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Moz
MARCH 29, 2020
Posted by MiriamEllis Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. As we explore this topic of what local businesses can do during the COVID-19 pandemic, I want to honor all that you have always done to take care of your community as a local business owner or marketer.
Owler
MARCH 29, 2020
Owler is committed to helping our customers navigate changes to their professional and personal lives during the COVID-19 pandemic. To that end, we launched two new features to help you monitor how the COVID-19 coronavirus is affecting the companies that matter to you. NEW COVID-19 news page Today we launched a dedicated page which displays all published news content about the COVID-19 coronavirus as it relates to specific businesses in Owler’s database of over 13 million public and private comp
Zoominfo
APRIL 2, 2020
As the coronavirus pandemic has continued to worsen, large companies like Amazon, Microsoft, Google, and many others have either encouraged employees to work from home or mandated it. Despite this, the transition to working from home is fundamentally more difficult for smaller businesses and not nearly as widespread.
Smart Data Collective
MARCH 31, 2020
The market for big data and AI is surging. One recent study found that the global market for these technologies will be worth $229 billion within the next five years. There are many benefits to industries that implement AI; healthcare, finance, communications, retailers, and even art companies are making use of the technology. And in the marketing industry, AI is revolutionizing the way corporations use data, interact with customers, and grow their firm’s reach.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Moz
APRIL 2, 2020
Posted by randfish Our work as marketers has transformed drastically in the space of a month. Today, we're grateful to welcome our good friend Rand to talk about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory. We hope you've got a cozy seat in your home office, a hot mug of coffee from your own kitchen Keurig, and your cat in your lap as you join us for this week's episode of Wh
BI Insight
MARCH 30, 2020
I was working on a project a wee bit ago that the customer had conditional formatting requirement on a Column Chart.They wanted to format the columns in the chart conditionally based on the average value based on the level of hierarchy you are at.Here is the scenario, I have a Calendar hierarchy as below: Calendar … Continue reading Highlighting Below Avg Sales per Hierarchy Level with SWITCH() and ISINSCOPE() DAX Functions in Power BI.
Zoominfo
APRIL 2, 2020
On February 26, 175 executives gathered at the Marriott Long Wharf hotel in Boston, Mass., to discuss the future of one of the world’s largest biotech companies. Within days, it was revealed that several of them were infected with COVID-19. Following this confirmation, all conference attendees were immediately asked to self-quarantine, and by early March, Biogen had effectively transitioned it’s 7,400 employees to a fully remote workforce.
Smart Data Collective
APRIL 1, 2020
Artificial intelligence has been leveraged to solve countless challenges in recent years. The coronavirus crisis is putting the benefits of AI to the test. The Hill recently discussed this in its article “ Enlisting AI in our war on coronavirus: Potential and pitfalls.”. One of the ways AI is helping people with the recent pandemic is by improving banking.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Happy Market
APRIL 3, 2020
In this episode, we’ll be providing tips on how to make the switch from working at an office to working from home easier. Stay tuned for the following weeks to hear the individual episodes of our referenced guests. Referenced Guests: Rian van der Merwe, Wildbit’s Head of Product Twitter: www.twitter.com/RianVDM LinkedIn: www.linkedin.com/in/rianvdm Website: www.wildbit.com Cait Wilson, Research Manager at YouGov LinkedIn: www.linkedin.com/in/caitwilson Website: today.yougov.com/ Henrik Matt
BI Insight
APRIL 3, 2020
Power BI is taking off, and it’s fast becoming the most popular business intelligence platform on the market. It’s easy to engage with and get professional results quickly, making it the perfect tool for organisations looking to beef up their BI prowess and make data driven decisions through-out the organisation. In this post we’re going … Continue reading Power BI Governance, Good Practices, Part 1: Multiple Environments, Data Source Certification and Documentation.
Smart Data Collective
APRIL 1, 2020
Big data is redefining the world of marketing. A growing number of SaaS companies are looking for ways to use big data to get more value from leads and business opportunities. One of the ways businesses can rely more on big data is with SEO. Ahrefs is a leading SEO tool provider, which has used big data to deliver greater value to its customers. A growing number of other digital marketing experts have highlighted benefits with big data in SEO.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Happy Market
APRIL 1, 2020
This episode was recorded in December 2019. My guest today is Ted Pulsifer, CRO at Market Cube. Established in 2008, Market Cube in an Online Sample, Survey, and Research Company based in Mount Pleasant South Carolina. Prior to joining Market Cube, Ted has served in leadership roles at Dynata and Lucid. Additionally, he has invested in a craft brew firm and is a purveyor of fine art.
BI Insight
APRIL 3, 2020
Power BI is taking off, and it’s fast becoming the most popular business intelligence platform on the market. It’s easy to engage with and get professional results quickly, making it the perfect tool for organisations looking to beef up their BI prowess and make data driven decisions through-out the organisation. In this post we’re going … Continue reading Power BI Governance, Good Practices, Part 1: Multiple Environments, Data Source Certification and Documentation.
Zoominfo
APRIL 3, 2020
An organizational chart is a roster for sales – it shows the position everyone plays in an organization. It’s a roadmap to your buyer — a sales prospecting blueprint to identify the decision-makers at target accounts. And they deserve more credit! Because buyer groups ensure that you’re considering new ways to leverage org charts to get your message out there – and get in front of the right people at the right time.
Smart Data Collective
APRIL 3, 2020
Big data is driving a number of changes in the business community. Some of the benefits of big data incredibly obvious. However, there are also a lot of other benefits big data creates that don’t get as much publicity. One of the biggest benefits of big data is that it can create giveaway bots for online businesses. These benefits can be incredible for many ecommerce stores.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Datapine Blog
APRIL 3, 2020
Customer service shouldn’t just be a department, it should be the entire company.” – Tony Hsieh, CEO of Zappos. Consumers are more empowered than ever before. With access to an ever-growing number of digital touchpoints for connecting with peers, conducting research, and making all-important buying decisions, it’s up to today’s businesses to provide a level of service that is outstanding across the board.
BI Insight
MARCH 30, 2020
I was working on a project a wee bit ago that the customer had conditional formatting requirement on a Column Chart.They wanted to format the columns in the chart conditionally based on the average value based on the level of hierarchy you are at.Here is the scenario, I have a Calendar hierarchy as below: Calendar … Continue reading Highlighting Below Avg Sales per Hierarchy Level with SWITCH() and ISINSCOPE() DAX Functions in Power BI.
Elegant BI
MARCH 31, 2020
A Business Intelligence Consultant Can Help You Choose BI Tools! If you are contemplating a business intelligence tool for the first time, or if you are unhappy with your current BI tool and you want to find a better solution, you need to focus on the experience, skill and self-serve capabilities of the business intelligence company. Every business that is using a business intelligence initiative to improve data accuracy and decision-making is following the trend of data democratization and impr
Smart Data Collective
MARCH 30, 2020
Online privacy is becoming more important to people than ever before. In part, this has to do with scandals involving large online companies like Amazon, Facebook, and Google. People are surprised to learn how much information these companies and others like them are gathering about them online. They are even more surprised when the personal information gathered is leaked or sold to others.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
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