Why AI as a service is poised to take off
CIO
FEBRUARY 27, 2020
Remember when software as a service (SaaS) was the future of computing?
Sat.Feb 22, 2020 - Fri.Feb 28, 2020
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How Your Privacy Officers Can (and Should) Be Helping Drive Revenue
Zoominfo
FEBRUARY 27, 2020
We’ve seen a multitude of new data privacy laws begin to flood the privacy landscape around the world, most of which borrowing standards of transparency and individual rights created by the GDPR in 2018. As a result, it’s become increasingly important for organizations to monitor, analyze, and act upon upcoming regulations to protect their business. […].
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The Rules of Link Building - Best of Whiteboard Friday
Moz
FEBRUARY 27, 2020
Posted by BritneyMuller Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab!
Domopalooza 2020 Goes 100% Online
Domo
FEBRUARY 28, 2020
Today we made the decision to transform Domopalooza 2020 from an in-person event for 3,000 people in Salt Lake City, Utah, to one that is 100% digital. We’re calling it Domopalooza LIVE & On-Demand. Over the past several weeks, we’ve been monitoring CDC updates. We’ve also been ensuring our business continuity plans are in place while taking steps to minimize the risk of COVID-19 to our customers, employees, and the communities in which we do business.
Are Your Impact Comms Resonating With Stakeholders?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
3 Ways to Develop Market Intelligence to Benchmark Against the Competition Digitally
Cleverx
FEBRUARY 27, 2020
As more and more businesses move their prospect acquisition into online digital marketing channels, while at the same time dissolving global barriers to doing business, competition for customers is heating up. Developing market research strategies to reveal the secrets of your competitors is now as vital as knowing what your customers want and being able to deliver.
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How Low Can #1 Go? (2020 Edition)
Moz
FEBRUARY 25, 2020
Posted by Dr-Pete Being #1 on Google isn't what it used to be. Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. The worst case scenario, a search for "Disney stock," pushed #1 all the way down to 976px. A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels.
Consider a Business Intelligence Consultant!
Elegant BI
FEBRUARY 27, 2020
Business Intelligence Services and Consulting Can Ease the Transition! Business intelligence tools are an important part of every organization today. No matter the size of the organization, businesses must make good business decisions, plan and forecast and remain competitive. They need to understand customer buying behavior, competitive response, trends, patterns, problems, opportunities and resource and financial issues.
Emma Craig, Lead UX Researcher at Shopify on Elements of a Good Participant Question
Happy Market
FEBRUARY 25, 2020
My guest today is Emma Craig, UX Research Lead at Shopify. Shopify was founded in 2004 by Tobias Lütke, Daniel Weinand, and Scott Lake after attempting to open Snowdevil, an online store for snowboarding equipment. Today, Shopify offers online retailers a suite of services for more than 1,000,000 businesses in approximately 175 countries, with total gross merchandise volume exceeding $42 billion.
Data-Driven Content Marketing: How Good Data Drives Great Content
Zoominfo
FEBRUARY 27, 2020
By this point, it’s probably been drilled into your head that a content marketing campaign is essential to your company’s success. In many ways, content is the bread and butter of the modern marketer. But you can’t butter your bread without a knife. And in this metaphor (bear with us here), data quality acts as […].
7 Strategies to Gather (and Actually Use) Competitive Intel from Employees
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Contify Launches a Brand-New Mobile Experience with the Advanced Features of its Market and Competitive Intelligence Platform
Contify
FEBRUARY 25, 2020
Contify, the AI-enabled market and competitive intelligence platform, has announced today the launch of a new and improved user experience for the mobile version of its web application. This new release brings some of the most powerful features of Contify’s Newsfeed available on the desktop version of the application to mobile, making it easier than ever to consume intelligence on competitors, customers and industry segments on the go: Smart Filters to drill down to updates based on busi
Business Users Can Easily Adopt Augmented Analytics!
Elegant BI
FEBRUARY 24, 2020
Enjoy the Advantages of Advanced Analytics with Augmented Analytics Support! The benefits of advanced analytics are many and with augmented analytics support, the benefits are even more numerous. The Advantages of Augmented Analytics far exceed the cost and time required to implement this type of solution, especially if you choose a solution that provides all the features and functionality of a sophisticated analytical solution with the ease and flexibility of a solution that is suitable for e
Are H1 Tags Necessary for Ranking? [SEO Experiment]
Moz
FEBRUARY 24, 2020
Posted by Cyrus-Shepard In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags Use one — and only one — H1 tag per page. These suggestions appeared in audits, SEO tools, and was the source of constant head shaking. Conversations would go like this: "Silly CNN.
Guidelines for Taxonomy Maintenance
Contify
FEBRUARY 24, 2020
This is the seventh article in the series ‘The Art and Science of Taxonomy Development for Market and Competitive Intelligence’. Click here to view other articles. Guidelines For Taxonomy Maintenance. Irrespective of how carefully we develop the initial taxonomy, it will evolve as the content it describes, users, and their use cases evolve over time.
How to Stay Competitive in the Evolving State of Martech
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Principles for Naming Terms (Tags)
Contify
FEBRUARY 23, 2020
This is the fifth article in the series ‘The Art and Science of Taxonomy Development for Market and Competitive Intelligence’. Click here to view other articles. The goal is to provide users information aggregated from disparate sources in one centralised location. A thoughtful taxonomy helps users easily navigate to the information relevant to them.
Spot Zero is Gone — Here's What We Know After 30 Days
Moz
FEBRUARY 23, 2020
Posted by PJ_Howland As you are probably aware by now, recent updates have changed the world of search optimization. On January 22nd Google, in its infinite wisdom, decided that the URL that has earned the featured snippet in a SERP would not have the additional spot in that SERP. This also means that from now on the featured snippet will be the true spot-one position.
Guidelines For Building Your Taxonomy
Contify
FEBRUARY 24, 2020
This is the sixth article in the series ‘The Art and Science of Taxonomy Development for Market and Competitive Intelligence’. Click here to view other articles. In the phase, the terms that were selected, following manual or automated methods, are grouped and put in a formal taxonomy structure. The terms can be arranged in a simple list of terms or a complex system of hundreds of terms with interlinked relationships between them.
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