Sat.Nov 25, 2017 - Fri.Dec 01, 2017

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Qualified Leads vs. Unqualified Leads

Zoominfo

The biggest mistake you can make in the B2B world is one that is all too common—chasing the wrong leads. You know the feeling—you schedule numerous calls, send emails, and hold meetings only to learn that the person on the other line isn’t interested in your product or service. First, let’s get this out of the way—a qualified lead is defined by three main criteria: Need: the prospect has a problem that your product can fix.

Sales 100
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Key Performance Indicators for All Users

Elegant BI

Multidimensional KPIs that are Easy to Use and Produce Consistent Results! Measuring Key Performance Indicators (KPIs) are important to every business, no matter how small or large. In the past, the process of identifying and measuring KPIs was daunting and it required the involvement of analysts and other experts. Today, BI tools and solutions provide multidimensional KPI analytics and feature tools that allow business users to leverage KPI Analytics without the assistance of IT staff or data s

KPI 81
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Visualise SQLite Data in Power BI

BI Insight

As the name implies, SQLite is a light weight transactional SQL database engine. It is open-source and free for use either for personal commercial. SQLite is widely used in mobile apps and many other desktop applications that need an internal light weight free SQL database. In this post I explain how to visualise SQLite data … Continue reading Visualise SQLite Data in Power BI.

IT 52
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Forget volume and variety, focus on velocity (Part 1)

Domo

When you think of Big Data, you may imagine the billions of rows and petabytes of data many companies are struggling to manage and process on a regular basis. You may also think about the challenges of handling diverse unstructured data such as audio, video, image and text-based files coming from an ever-increasing number of sources. In terms of the three V’s of Big Data , the volume and variety aspects of Big Data receive the lion’s share of attention.

Retail 52
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Crisis Management: Aligning Digital and Offline Promotional Campaigns

Digimind

Discussion about digital campaigns tends to erect barriers between online and offline marketing, however, the two dimensions can be highly complementary in improving customer experience. Business strategists must not only adapt to mainstream media trends, but should consider real-time solutions to crisis management, sales activities, customer care, and more.