Smart Data Collective

APRIL 22, 2020

Big data can be a tool, a weapon or a currency. Now, amid the COVID-19 pandemic, big data has become a life-saving ally for the health care community. This moment in history is unlike any other — and the value of data in ending it resembles nothing we’ve yet seen. The following is just a sample of the many ways big data and machine learning are flattening the coronavirus curve, as well as study the disease, mount a sensible public response and reopen our communities, economies and countrie

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Zoominfo

APRIL 20, 2020

As we approach May, the ongoing economic stress caused from the COVID-19 pandemic still has every company in the world asking themselves the same question: “What can we do to be successful this quarter ?”. Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. …But what about next quarter?

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Moz

APRIL 19, 2020

Posted by mwiegand The marketing stack dictates infrastructure before content. Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links (see also: Medic, BERT, and its legacy predecessors like Panda, Penguin, and Hummingbird).

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Digimind

APRIL 22, 2020

The Vast Landscape of Streaming Services. Streaming services, though not considered “essential” by governmental guidelines in the US, are definitely considered as such by most people stuck at home with a working internet connection and running electricity.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Smart Data Collective

APRIL 24, 2020

It’s impossible to deny the importance of data in several industries, but that data can get overwhelming if it isn’t properly managed. The problem is that managing and extracting valuable insights from all this data needs exceptional data collecting, which makes data ingestion vital. The following will highlight seven key benefits of proper ingestion. 1.

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Moz

APRIL 23, 2020

Posted by rjonesx. When it boils down to it, every idea in SEO can be understood as a set of measurements we use to rank one page over another. And that means that when it comes to measuring a concept like the authoritativeness of your content, there are almost certainly factors that you can analyze and tweak to improve it. But if Google were to use a measure of content authority, what might go into it?

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Elegant BI

APRIL 24, 2020

Why is Self Service BI and KPI Software Important? If you stay abreast of industry and market news, you have no doubt heard the very loud buzz about self-service business intelligence and the significance of KPI apps in bringing objective metrics and simplified data analytics to the business user community. But, how does all this buzz affect YOUR business?

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Smart Data Collective

APRIL 21, 2020

The growth of blockchain and the cryptocurrency space is fascinating. Technical innovations and the rapidly evolving new trading paradigm continue to attract large crowds, but this also includes several scammers. Various cryptocurrencies have created millionaires over the years. They have established themselves as a profitable enterprise for all those who want to invest in the future.

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Zoominfo

APRIL 21, 2020

If you work for an IT staffing firm, this probably sounds familiar: Is that developer position filled yet? When will the new team be trained, so that – Oh. So no one’s been hired yet? Bummer. Even in-house recruiting teams need help sourcing great candidates before competitors snapped them up – especially in the high-demand tech scene where passive recruiters often reach out to talented workers before they even start looking at job postings.

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Moz

APRIL 21, 2020

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. An example is Moz’s recent experiment testing whether SEOs should continue optimizing for featured snippets or not (especially now that Google has announced that if you have a featured snippet, you no longer appear elsewhere in the search results).

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Mind Shifts

APRIL 22, 2020

We all have choices in our lives – day-to-day choices, life choices, choices about our friends (we can’t choose our families – although we can choose how to behave/react with them!), choices about how we show up at work, our attitudes, our thoughts even our beliefs. And the more coaching I do, the more I see how much we limit our choices to staying in the ‘safe’ zone.

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Smart Data Collective

APRIL 20, 2020

With the Coronavirus pandemic, the world has been thrown into complete uncertainty. This goes for nearly everyone, but the energy sector is being greatly impacted by the virus. The industry, from renewables to coal, is being harmed by social distancing and the current situation around quarantine. According to a new study called Global Big Data Analytics in the Energy Sector Market, provides a comprehensive look at the industry.

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Zoominfo

APRIL 22, 2020

ZoomInfo recently covered the various ways in which companies are stepping up during the pandemic to support their employees , like paying hourly workers who have no hours, giving out cash bonuses, and taking a no-layoff pledge. Now, we’re covering the ways they’re stepping up for their customers—a business decision that is equally as crucial as supporting employees.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Moz

APRIL 22, 2020

Posted by Cyrus-Shepard Why a new guide? Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of winning SEO begins and ends with keywords. Not choosing keywords before you start with SEO means shooting in the dark — a likely losing gamble if your content will succeed or not.

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Elegant BI

APRIL 21, 2020

Enjoy BI Tools with Flexible Deployment Options for Now and the Future! If you are looking for a business intelligence solution or you wish to upgrade to a more comprehensive BI tools solution, you may be wary of making a choice that will restrict your options, and fall short of meeting your needs. You will want to look for a Business Intelligence Solution that allows you to deploy the tools across the organization to all business users and to choose from cloud deployment or on-premises deployme

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Smart Data Collective

APRIL 22, 2020

Big data has turned the software industry on its head. The relationship between software development and big data is a two-way street. While many software developers are looking to create new applications that use big data, they are also using big data to streamline development. Almost every piece of hardware has software running in the back-end and almost every trivial task is handled by software nowadays.

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Zoominfo

APRIL 24, 2020

At ZoomInfo, data is our passion. We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. And in that pursuit, we’ve learned data is best served with context. So, let’s start there. Flashback, to just a month and a half ago, the week of March 9th. Over a jarring two-day stretch, the World Health Organization (WHO) officially declared COVID-19 a global pandemic , and a day after that, it was declared a national emergency in the US on the same day the N

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Domo

APRIL 20, 2020

Cloud BI has never been as important as it is today. It’s evident in the current COVID-19 business environment, where organizations of every type—from state and local governments to supermarket chains such as Harmons —are leaning heavily on cloud BI to respond intelligently to any situation, on the fly, with the teams they’ve got. And it’s supported by Dresner Advisory Services ’ latest Cloud Computing and BI Market Study , where an all-time high of 54% of respondents rated cloud BI “very

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Elegant BI

APRIL 20, 2020

What is Advanced Analytics and Is It Suitable for Every Business? Advanced analytics is an aspect of data science, leveraging sophisticated algorithms, methodologies and tools to understand trends, and patterns, and predict future results. As this industry has evolved, advanced analytics technologies have incorporated machine and comprehensive visualizations to analyze and view data.

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Smart Data Collective

APRIL 20, 2020

Big data has played a very important role in conversion rate optimization. Smart marketers recognize that they need the latest big data tools to entice customers to make purchases. Audrey Throne, an author with Big Data Analytics News, has shared some details about the benefits of big data in conversion rate optimization. She stated that there are seven ways it will impact ecommerce models.

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Zoominfo

APRIL 21, 2020

If you work for an IT staffing firm, this probably sounds familiar: Is that developer position filled yet? When will the new team be trained, so that – Oh. So no one’s been hired yet? Bummer. Even in-house recruiting teams need help sourcing great candidates before competitors snapped them up – especially in the high-demand tech scene where passive recruiters often reach out to talented workers before they even start looking at job postings.

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IT Finance Gaming Research 100

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Better Buys

APRIL 23, 2020

AWeber and MailChimp are two leading names in the marketing automation and email marketing industry. Both vendors have thousands of satisfied customers and come with their own strengths and weaknesses. Although there are alternatives, one of these is probably the best choice for getting started. But how do you decide which platform is right for […].

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Datapine Blog

APRIL 22, 2020

“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.” – Geoffrey Moore. We live in the age of information. And, as a business, if you use your data wisely, you stand to reap great rewards. Data brings a wealth of invaluable insights that could significantly boost the growth and evolution of your business.

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Smart Data Collective

APRIL 22, 2020

Big data has created numerous new opportunities in the marketing profession. The benefits machine learning and big data are creating are becoming clearer than ever during this massive pandemic. The harsh reality of today’s COVID-19 pandemic is that it affects everyone. For some, it has led to the tragic loss of their beloved ones. This is one area where big data is becoming more helpful.

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Zoominfo

APRIL 20, 2020

The ongoing economic stress caused from the COVID-19 pandemic still has every company in the world asking themselves the same question: “What can we do to be successful this quarter ?” Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today.

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Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Better Buys

APRIL 23, 2020

MailChimp and Constant Contact are two big players in the marketing automation and email marketing industry. They help companies of all sizes become more proficient at using email, get in touch with their prospects, market their products and re-engage lapsed customers. If you’re not familiar with the tools, MailChimp’s and Constant Contact’s features can sound […].

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Smart Data Collective

APRIL 20, 2020

Big data is changing a number of variables for businesses. One of the biggest changes big data has created pertains to invoicing. The Enterprise Project recently talked about three big data case studies. One of these case studies centered around using big data to improve the state of invoicing. “Mathias Golombek, CTO at Exasol, points to invoice processing as a specific example that illuminates the broader possibilities of using AI to automatically extract structured data from unstructured (or n

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Better Buys

APRIL 23, 2020

HubSpot and Infusionsoft are two marketing automation giants that help companies generate leads, find the right buyers and achieve a high return on their marketing investment. Both offer powerful tools that unite marketing and sales initiatives under one intuitive platform. Although HubSpot’s and Infusionsoft’s offerings sound similar, both solutions have different strengths that can serve […].

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