Sat.Apr 23, 2022 - Fri.Apr 29, 2022

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Reinventing Your Career at Crayon

Crayon

Over the last two and half years, people have experienced tremendous change. It’s shown up in everything from our daily routines and rituals to our ability to travel and see friends and family. It’s affected people’s personal, professional, and social lives. At times it seemed scary and unwarranted, but other times it was exactly what we needed.

Travel 616
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The State of Competitive Intelligence: Q4 2021

Cipher

Welcome to the latest quarterly update on The State of Competitive Intelligence, brought to you by Cipher. In this edition, we’ll share the latest insights from the world of Market and Competitive Intelligence (M/CI). We’ll peel back the curtain and show you how the world’s leading CI practitioners are using Knowledge360 ? to deliver high-quality competitive intelligence across their organizations.

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How to Choose the Best CRM System?

mention

Adopting a CRM system for your business comes with several benefits, but you need to choose the right one to get the most out of this tool. However, that can be difficult when there are so many options on the market, from well-known brands to up-and-coming software solutions. Picking the right CRM solution from the beginning requires a lot of time, patience, and extra study, especially if you don’t know where to start.

Startups 362
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What Artificial Intelligence can Help Businesses Manage Their Online Profiles

Smart Data Collective

A lot of factors go into building a business, but online reputation is a huge part of it. A lot of organizations don’t recognize the role that AI technology can play when it comes to business management, improving customer relationships and managing your business’s online profile. Customers tend to Google an organization prior to engaging with their services.

Profiling 332
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Loss Leader Pricing: What It Is & How It Works (Examples!)

Crayon

We touched on it in our guide to penetration pricing , and today we go deep on one of the most polarizing pricing strategies out there: loss leader.

Loss 325

More Trending

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10 Expert Tips on Crafting Engaging Social Media Content

mention

Social media has become a massive part of our lives. Users share content to connect to their peers, endorse their favorite brands, and share their opinions with the world. Brands can leverage this popularity to generate leads and strengthen their online presence too. The best way to do so is by creating engaging content. In this post, we’ll share expert tips from renowned marketing professionals on crafting social media content that appeals to the masses and drives business for you.

Matrix 355
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7 Misconceptions About Data Science

Smart Data Collective

Data science is a broad field that can help organizations glean significant insights into various aspects of their operations. Whether it’s uncovering truths about customer buying habits or discovering new ways to make teams collaborate more efficiently, data science can be an extremely useful tool to all who take advantage of it. This is why the demand for data scientists is growing so rapidly.

Algorithm 307
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Hopes, Hypotheses, Humility: The 3 H’s of a Successful Win Loss Project

Crayon

Canada is south of Detroit.

Loss 405
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How Not to Cold-Text Your Sales Prospects

Zoominfo

While the idea of getting a text from a sales professional may seem a little out of the ordinary, the rise of remote and hybrid work means sales reps are turning to text messaging more than ever. And, as it turns out, there are some very real benefits to using text as part of your prospecting strategy. Sure, being ghosted by your prospect is certainly a possibility.

Sales 130
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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An Owler Max Walk-Through: How Owler Max Saves Your Sales Team Time and Packs Your Sales Pipeline

Owler

Owler Max is the ultimate sales companion for true sales professionals. Owler’s Head of Customer Success, Nathan Steele, walks us through how it works. Nathan Steele, Head of Customer Success, Owler walks us through Owler Max Since the onset of COVID-19 in 2019, the key to successful selling has more and more been the ability to carefully curate and personalize your outreach emails and a focus on building authentic trust-based relationships with your clients.

Sales 141
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How To Improve Incident Response Time for Data Breaches

Smart Data Collective

It is no secret that cyberattacks are escalating in frequency and severity each year. They have led to a growing number of data breaches, which are creating major concerns for people all over the world. IBM reports that the average data breach cost over $4.2 million in 2021 , which is a figure that grows every year. Malicious actors are becoming increasingly crafty at intercepting communication and penetrating organizations to steal valuable data.

Security 303
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Shifting Consumer Sentiment Reflected in Meme Culture

Netbasequid

Meme Culture has offered business of all sizes the opportunity to connect on a deeper level with consumers. It illustrates changing moods of people, reflects current news and illuminates’ trends. Brands paying attention have a real opportunity to shine in the social media atmosphere. Connecting businesses to consumers on an emotional level, memes have the ability to go straight to your consumers funny bone, or express values which are close to your audience’s heart.

Gaming 105
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What are the Responsibilities of a Data Quality Manager?

Zoominfo

For go-to-market teams, data is critical to staying competitive, but not just any data. The quality of data matters greatly because bad data negatively impacts every step along the customer’s journey with your brand. To ensure the quality of their data, some organizations hire data quality managers. Also called quality assurance or quality control managers, this person is responsible for coordinating activities to attain the organization’s standards of quality for their database.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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What is the relationship between knowledge management and legal tech?

Vable

This year is shaping up to be the most sociable this decade! We have multiple library and information conferences and events in the Vable calendar, and I’m excited to think about all the conversations that we will soon be sharing (watch this space!). I’ve missed informal exchanges about hot topics with other knowledge and information professionals - but happily, to get us in the mood, we still have CLIG webinars.

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Benefits of Using Big Data to Assist with Digital Adoption

Smart Data Collective

Digital transformation has been a goal for many organizations in recent years, and the shift to remote and hybrid working arrangements has only made this desire to future-proof their business more immediate. However, this transition isn’t easy and wouldn’t be possible without major advances in big data technology. Digital adoption has been defined as the reinvention of a company through the optimization of legacy systems and utilization of new technologies.

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Capturing Accurate Results When Scaling Data Science

Netbasequid

Data science teams work with stakeholders company-wide to meet an ever increasing need for ad hoc analysis requests. Success here is a two-fold struggle: scaling capabilities to supplement and transform data and metrics on the fly; and, having confidence in the accuracy of the insight. Let’s examine both. Teams from marketing, competitive intelligence, consumer insights, risk, strategy, corporate communications, corporate development and others rely on data scientists to extract actionable insig

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A Guide to Boolean Searches for Recruiters

Zoominfo

Boolean logic is nothing new. In fact, it’s over 150 years old: British mathematician George Boole developed Boolean algebra in 1847. In the 1930s, the method was applied to the study of switching circuits, and modern computing was born. Over the years, Boolean algebra has become the fundamental query methodology on which search engines are based. Essentially, Boolean logic makes a search more effective by establishing relationships between different variables.

Profiling 130
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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What in the (Netflix) world are we watching?

Domo

Netflix was in the news last week, and the markets were not happy about it. The streamer reported its quarterly earnings, which for the first time in 10 years showed a net loss of roughly 200,000 subscribers. What’s more, in a letter to shareholders, Netflix said it expects to lose another 200,000 subscribers next quarter. This got us to thinking about the shows and movies that we all watch on Netflix.

Gaming 76
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Data Analytics Technology is Positively Disrupting the World of Sports

Smart Data Collective

In recent years, organized sports have been steadily changed by big data. The news programs and sports updates shown on television have been made to be more entertaining, partly because of research conducted and the information analyzed. This information is usually gained from viewers and the wider public. More sports companies are likely to invest in big data in the future.

Sports 260
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The 2022 Guide to Advanced Instagram Marketing

Netbasequid

Instagram is more than just a place to strike a pose – it’s a platform where consumers hang out with their friends, post well-lit photos using filters, come to the aid of equality and strive for social justice. However, they’re also there for the goods and they love Instagram for its shopping capabilities. And we’re going to help you get noticed!

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What is Included in a Data Quality Checklist Template?

Zoominfo

A data quality checklist is used by companies to locate and fix any errors related to data entry. The everyday nature of dealing with data, including entering the data, reviewing it, and signing off on its validity, leaves huge potential for error and certainly wastes a lot of time. Because go-to-market teams rely on accurate data to fuel their activities, it’s critical that the number of errors is kept to a bare minimum.

Knowledge 100
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Changing Trends in the Conversations Surrounding Earth Day and the Environment

Infegy

From postponed weddings to the cancellation of international sporting events, the onset of the pandemic derailed events, movements, and agendas across the globe. For some, (like Tokyo’s ghost-town version of the Olympics) there are no redos. Others, like BTS and numerous entertainers, are literally getting their show back on the road in 2022. As Earth Month, April 2022, neared its end, we decided to listen in on whether the critical global health priorities of 2020-2021 also wreaked havoc on the

Sports 72
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Manufacturers Benefit from Using AI to Facilitate Augmented Reality

Smart Data Collective

AI is changing the future of the manufacturing sector. According to one survey, 76% of manufacturing companies have either deployed AI or are in the process of developing an AI system to use in the near future. More and more the interaction between humans and machines becomes a hot topic in the manufacturing world. Leading manufacturers use AI to integrate automation in their production processes wherever possible, in order to handle repetitive tasks in a more efficient manner.

Algorithm 260
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How to meet the challenges unique to enterprise scale

Domo

“Big data” is the next big opportunity for businesses. The insights provided by big data—which is a combination of structured, semistructured, and unstructured data —allow business teams to solve complex problems, improve customer experience, and identify opportunities to increase sales and accelerate business growth. However, big data is not without its challenges.

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How to Scale Hiring for Sales Roles Using Talentflows

Zoominfo

Scenario The sales team at your company needs to grow quickly, including hiring multiple sales development representatives (SDRs). The hiring manager has shared an in-depth job description and is requesting candidates with at least three years of experience working in sales, extensive experience with CRMs, sales automation , and prospecting tools , and a strong track record of results.

Sales 100
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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.