Crayon

MARCH 10, 2021

The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. As we'll discuss in the 2021 State of Competitive Intelligence Report (coming soon!), 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate. And, no, we’re not talking about marginal improvements: 93% say their increase in win rate — driven by battlecards — exceeds 20%.

Battlecard 616

Battlecard Win Sales Competitive Intelligence 616

Cipher

MARCH 8, 2021

Big Data has transformed the world of business, allowing decision-makers to measure everything about their customers and their staff. But even with this level of information, many companies end up following a doomed strategy.

Competitor Analysis 327

Competitor Analysis Analysis Marketing Marketing 327

Smart Data Collective

MARCH 8, 2021

According to a forecast by IDC and Seagate Technology, the global data sphere will grow more than fivefold in the next seven years. The total amount of new data will increase to 175 zettabytes by 2025 , up from 33 zettabytes in 2018. This ever-growing volume of information has given rise to the concept of big data. And I do not mean large amounts of information per se, but rather data that is processed at high speed and has a strong variability.

Management 355

Management Predictive Analytics Data Analysis Analysis 355

Alexa

MARCH 8, 2021

As more conversational AI assistants, such as Alexa and Siri , become mainstream, brands are looking for ways to make their own conversational experiences shine in the midst of the competition. Today’s rapidly shifting conversational marketing landscape has seen many technological advances, but some companies still fall into the trap of bland, robotic script writing that leaves many customers and prospects confused.

Knowledge 314

Knowledge Retail Win Security 314

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Octopus

MARCH 11, 2021

How Competitive Intelligence defines your chance of winning a tender Here we offer our thoughts on how Competitive Intelligence defines your chance of winning a tender or. The post How Competitive Intelligence defines your chance of winning a tender appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 286

Competitive Intelligence Win Competitive Intelligence 286

Smart Data Collective

MARCH 9, 2021

The mitochondria is the powerhouse of the cell. It’s responsible for creating the energy your cells power your body with. Or something. Biology was a long time ago. Mito is the powerhouse of your data analytics workflow. We built Mito to be the first analytics tool that’s easy to use, super powerful, and designed to keep your workflow yours forever.

Data Analysis 326

Data Analysis Analysis Predictive Analytics Knowledge 326

ArchIntel

MARCH 9, 2021

ArchIntel™ -. Juan Luis Zalbidea , a contributor for Medium, argued that replicating human intelligence in the form of artificial intelligence is a tall order considering the complexity of the human brain. In one of his articles, Zalbidea listed down some of the main characteristics that separates human intelligence from AI. First, he mentioned that human intelligence is an embodied intelligence, meaning the human brain benefits from a human body to collect information and learn from.

Intelligence 197

Intelligence Intelligence Knowledge Learning 197

Octopus

MARCH 8, 2021

Competitive Intelligence revealed how a competitor was taking market share Competitive Intelligence revealed how a competitor was taking market share. With this case study, we show how. The post Competitive Intelligence revealed how a competitor was taking market share appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 260

Competitive Intelligence Competitive Intelligence Intelligence 260

Zoominfo

MARCH 8, 2021

You want to know if a lead is qualified well before you even pick up the phone to call them. Every data point helps your revenue team (sales, marketing, and customer success) determine if this lead fits your ideal customer profile (ICP). It’s not a race — the revenue team isn’t competing to figure it out first. Instead, it’s a chase. The entire revenue team is working to determine if this is a good fit.

Profiling 246

Profiling Sales Win Information 246

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Smart Data Collective

MARCH 7, 2021

Artificial intelligence is a form of technology that is drastically changing our lives. We have talked extensively about the benefits of using AI for marketing, gaming, financial analysis and many other applications. One of the most impactful ways that AI impacts our lives is by improving our cybersecurity technology. Sridhar Muppidi, CTO of IBM Security, created a very insightful video about the benefits of AI in the field of cybersecurity.

Hospitals 310

Hospitals Banking Security Security 310

ArchIntel

MARCH 9, 2021

ArchIntel™ -. Open-source intelligence is seen to be a weapon in the hands of those savvy and patient enough to go on internet expeditions in search of the truth. An article on The Tyee gives as an example the life of Eliot Higgins , the founder of Bellingcat, the investigative journalism website dedicated to OSINT gathering. Author Crawford Kilian describes Higgins as once an unemployed college dropout who spent too much time online.

Gaming 192

Gaming Research Intelligence Intelligence 192

Octopus

MARCH 12, 2021

5 Competitive Intelligence mistakes you don't need to makeWe suggest in this article the 5 Competitive Intelligence mistakes you don't need to make. Competitive Intelligence is one of the most. The post 5 Competitive Intelligence mistakes you don’t need to make appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 187

Competitive Intelligence Competitive Intelligence Intelligence 187

Zoominfo

MARCH 9, 2021

Messaging, distribution, reach and optimization. These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is the process of building awareness and interest in a brand’s products and services.

Benchmarking 225

Benchmarking Education Sales Win 225

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Smart Data Collective

MARCH 7, 2021

Cybersecurity has become a pressing concern for modern tech companies. These attacks aim at companies indiscriminately, no matter what the size is. The smaller ones are more susceptible to these kinds of threats. The good news is that big data has become a very effective technology to help bolster cybersecurity. There are a lot of ways companies are using new advances in machine learning and other data technologies to mitigate the risks of cyberattacks.

Security 305

Security Security Education Loss 305

ArchIntel

MARCH 9, 2021

ArchIntel™ -. A company providing internet risk and vulnerabilities management services has come out with a white paper that seeks to outline how national security can easily be compromised using open source intelligence. ISCANN said in a statement that its paper details how a gradual build up of seemingly innocuous data online presents a significant deception risk for people who handle sensitive technolgies.

Security 104

Security Security Intelligence Intelligence 104

Octopus

MARCH 9, 2021

Head of Competitive Intelligence answers the questions In this article, the Head of Competitive Intelligence at Worldline. Louise Freer Jones answers our questions. We have introduced a. The post Head of Competitive Intelligence answers the questions appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 161

Competitive Intelligence Competitive Intelligence Intelligence 161

Zoominfo

MARCH 6, 2021

When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. What Is Customer Segmentation? Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers.

Market Segmentation 204

Market Segmentation Analysis Sales Data Analysis 204

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

Smart Data Collective

MARCH 10, 2021

The term “artificial intelligence” has certainly become a buzzword that’s thrown around a lot. But behind all of the hype and pop culture references is a technological marvel with some extremely powerful capabilities, especially for B2C businesses. In essence, artificial intelligence is a field of computer science that teaches computers how to interpret data and derive answers from it.

Intelligence 286

Intelligence Intelligence Startups Technology 286

ArchIntel

MARCH 9, 2021

ArchIntel™ -. Whole Foods Market announced that it is recruiting a principal competitive intelligence analyst for placement in the Austin, Texas Metropolitan Area. The company said that the individual entrusted with this role will be responsible for supplying management with insights on competitive forces by researching and analyzing retailer’s business performance data.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

SpyFu

MARCH 8, 2021

Jack London once said, "Don’t loaf and invite inspiration; light out after it with a club." Translation for content marketers? New content ideas don’t just come to us—we need to hunt them down ourselves. Sourcing new content ideas can be a frustrating battle for content creators. So we often fall back on the same old methods to find new things to write about.

Travel 116

Travel Brainstorming Algorithm Profiling 116

Zoominfo

MARCH 8, 2021

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. The roadmap to company success is written in the customer journey, which goes from awareness and interest, and beyond their buying decision. This roadmap is read in the data a company is able to gather, purchase, and access about its prospects and customers.

Loss 182

Loss Knowledge Security Security 182

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Smart Data Collective

MARCH 8, 2021

Functional features of the most popular cloud storages. Are you ready to discover the best cloud service for small business that are going to make a significant breakthrough in 2021? A number of prominent companies have moved to the cloud and discovered its benefits. You can keep reading to find the top cloud storage solutions you cannot miss. Table of contents: What is cloud storage?

Business 224

Business Advantage Advantage IT 224

ArchIntel

MARCH 9, 2021

ArchIntel™ -. “The global pharmaceuticals market size is expected to gain momentum by reaching USD 2,151.1 billion by 2027 while exhibiting a CAGR of 7.0% between 2020 and 2027.” — Fortune Business Insights. PharmaEssentia has posted a job opening on LinkedIn for a full-time business intelligence and analytics director. The successful candidate will be tasked with providing business insights and analytics to support PharmaEssentia’s decision-making process.

Biotech 104

Biotech Pharmaceutical Travel Competitive Intelligence 104

Netbasequid

MARCH 12, 2021

Although its fate has since changed, Stitch Fix was sitting pretty at the start of the year, as its data-driven decisions informed its pivot to a kid-focused approach. As the retail market continues to evolve, we’ll see how this data-driven company pivots along with it. And in this piece, we’ll share ways to capture meaningful online intel and ensure your brand stays in the game!

IT 105

IT Retail Marketing Marketing 105

Zoominfo

MARCH 10, 2021

SaaS is here to stay. Organizations across the world continue to realize the benefits of SaaS. As a result, the development of traditional “on-premises” enterprise software is expected to decline. But how do you know what SaaS sales model is right for you? Choosing the right model for your business will tell you how many salespeople you need to hire, how you will contact and interact with customers, who your potential customers are, and how you can successfully close the deal.

Sales 162

Sales Startups Education Business 162

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Smart Data Collective

MARCH 6, 2021

Big data is the future of modern website management. If you want to run a successful business with a strong online presence, then you need to make data scalability one of your top priorities. Unfortunately, data scalability raises a number of new concerns if it is not managed properly. One issue that must be addressed to ensure that you have a successful data scalability strategy is that you need the right hosting plan to avoid bandwidth and storage space limitations.

Management 177

Management Security Security Knowledge 177

ArchIntel

MARCH 9, 2021

ArchIntel™ -. The relationship that is seen to develop between people and artificial intelligence is summed up in two basic models as presented in popular culture: R2D2’s friendship with Luke Skywalker in Star Wars on one hand, and the T-800 cyborg’s relentless drive to kill Sarah Connor in The Terminator on the other. An article posted on the University of Virginia’s website said it is more likely to be the former scenario that will play out in real life.

Technology 104

Technology Technology Intelligence Intelligence 104

Netbasequid

MARCH 8, 2021

To honor International Women’s Day, we’re showcasing some of the remarkable women leaders we work with in the consumer and market intelligence space. We wondered what set them on the data analytics career path; how they explain this complicated profession to outsiders; and recommendations for those new to the industry – so we asked and packaged it up for you to read below!

Market Intelligence 105

Market Intelligence Intelligence Intelligence Marketing 105