Digital B2B Marketing

MAY 21, 2013

'You wouldn’t jump in your car to go from the living room to the kitchen or pull out the chainsaw to cut a stick of butter. Just because it is a more more powerful solution doesn’t mean it is necessary or advisable. Marketing automation is quickly becoming like the self-driving car for B2B marketing. Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions.

Marketing 68

Marketing Marketing Technology Technology 68

Elegant BI

MAY 24, 2013

Betsy says: Business intelligence tools can help you a lot. A great Corporate Performance Management tool can improve your bottom line and make for better competitive positioning, happier customers and more productive employees. In many companies, the path to this perfect world is rutted and difficult to traverse. Sometimes you need a little help to fully leverage business intelligence tools, integrate data sources and your users with the tools and knowledge they need to get the most out of the

Business Intelligence 52

Business Intelligence Intelligence Intelligence Business 52