Domo

JANUARY 7, 2015

Businesses know how to increase revenue through customer acquisition—and they are very good at it. But according to a recent Forbes article , there is far more profitability in retaining existing customers. Here are some stats I found compelling: Gartner reports that 80% of future revenue comes from 20% of current customers. Bain reports that a 5% increase in customer retention can increase business profitability up to 95%.

Sales 52

Sales Banking Business Marketing 52

Elegant BI

JANUARY 6, 2015

In survey conducted by BeyeNETWORK on the state of Business Intelligence , organizations were asked what BI technologies their organizations use. Click here: [link].

Business Intelligence 52

Business Intelligence Intelligence Intelligence Business 52

Digital B2B Marketing

JANUARY 6, 2015

'It is that time of year again. The time when predictions of the obvious abound and resolutions are quickly broken. I’ll spare you my New Year’s resolutions (well, most of them at least, read on). Instead, here are my five B2B marketing predictions for 2015. 1. Predictive Marketing Goes Mainstream. Predictive marketing is already a hot space, but it hasn’t hit its mainstream stride yet as a solution for B2B marketers to segment and prioritize leads for marketing and sales.

Marketing 102

Marketing Marketing Sales Learning 102