Sat.Apr 20, 2013 - Fri.Apr 26, 2013

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The More You Share, The Less We Care

Digital B2B Marketing

'It’s true. When people share too much, we tune them out. We only half-listen, or we just walk away. In social media, we do the same thing. We skim over the update from the chatterboxes , not giving them the same attention as updates from others we see less frequently in our stream. Here is the problem: As an individual building your own personal brand or as a marketer, you have taken the advice to share other people’s content to heart.

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You Are Not Building a Community

Digital B2B Marketing

'Picture an old town. There is a town square, a general store, a watering hole or two in the town center and homes scattered beyond. People know each other. More than that, they rely on each other. They gather together in large groups in the town center and in small groups in outlying homes. Now a new family moves to town. They build a specialty store at one end of main street with an apartment above.