Understanding Intent Behind Content Consumption
Digital B2B Marketing
MARCH 12, 2014
'You know millions of people saw your content. But do you know the answer to the more important question: why did they take the time to read it or watch it? It isn’t because it was widely shared on Twitter or LinkedIn. Your SEO program didn’t make then read it. A content promotion program didn’t make it suddenly appealing. Triggered emails gave them a link but didn’t make them click or spend their time with it.
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