Sat.Aug 18, 2018 - Fri.Aug 24, 2018

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4 Reasons to Hire a Social Media Manager

Zoominfo

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). As social media continues to grow, the need for a social media manager has grown as well.

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From Washington to your warehouse

DC Velocity

Here's how the federal government's actions on trade and tax law will affect forklift makers and their customers. There will be winners and losers.

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5 Elements of an Effective Employee Training Program

Better Buys

By Brian Casey What does your employee training program look like? If it’s anything like most programs, it probably begins and ends with new employees. Unfortunately, many organizations don’t implement ongoing employee training programs that help their workers hone skills, learn new ones and cultivate opportunities for advancement. They should. According to the Association for […].

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8 Ways to Improve Landing Page Conversion Rates

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Your marketing landing pages may receive a ton of traffic– but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. The truth is, there are many reasons why your landing pages may be suffering from low conversion rates.

Research 171
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What Sales Reps Must Know About Marketing Automation

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Marketing automation has become an increasingly effective tool in today’s technology-driven business landscape. In fact, studies show that the use of a marketing automation platform produces, on average, 60% revenue growth for B2B businesses ( source ). While its name implies marketing automation is strictly for marketers, sales teams can also use marketing automation to boost productivity and efficiency.

Sales 113

More Trending

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FMCSA to open public door on changes to hours-of-service rules

DC Velocity

Agency invites comment on 4 key areas that could lead to first changes in 5-year-old rule.

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Uber Freight releases platform for shippers

DC Velocity

Free software opens carrier network to small and medium sized shippers, firm says.

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Georgia port head hints at several inland ports across state

DC Velocity

Chatsworth facility opens today, may be harbinger of things to come.

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More money expected in warehouse labor's holiday stockings, staffing firm survey finds

DC Velocity

Employers may pay holiday premiums as high as $2 an hour to get, keep warehouse talent, EmployBridge finds.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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ALAN seeks logistics donations as storm threatens Hawaii

DC Velocity

Website offers updates on progress and impact of Hurricane Lane, American Logistics Aid Network says.

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U.S. ports want tariff exemption on purchases of Chinese-built cranes

DC Velocity

AAPA also seeks exemptions on other types of container-handling equipment.

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Schedule tentatively set for voting on UPS-Teamster package contract

DC Velocity

Ballots slated to go out mid to third week of September; vote count expected in October.

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Maersk to offer trans-Pacific eastbound capacity on NYSHEX futures exchange

DC Velocity

Program aimed at giving shippers more space options during peak shipping cycle.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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DHL unit tests program to manage returns of cross-border e-commerce

DC Velocity

Pilot underway in U.S.-U.K., U.S.-Australia lanes.

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BNSF opens logistics center in Oklahoma City

DC Velocity

Facility to handle manifest, unit train traffic.

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The Sales Manager’s Guide to Better One-on-Ones

Zoominfo

In today’s sales environment, the role of the B2B sales manager has become more complex than ever before. From generating leads to forecasting to reporting— the modern sales manager is expected to juggle a variety of responsibilities that play a significant role in the success of an organization. Simply put, sales managers are the conductors of an organization’s revenue engine.

Sales 174
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The Sales Manager’s Guide to Better One-on-Ones

Zoominfo

In today’s sales environment, the role of the B2B sales manager has become more complex than ever before. From generating leads to forecasting to reporting— the modern sales manager is expected to juggle a variety of responsibilities that play a significant role in the success of an organization. Simply put, sales managers are the conductors of an organization’s revenue engine.

Sales 100
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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6 Types of Snackable Content for the B2B Marketer

Zoominfo

Your goal as a B2B marketer is to capture the attention of potential buyers with informational resources and content. Yet, in a world of information overload, how can you cut through the digital noise to reach your prospects? Enter, snackable content. For those who aren’t familiar with the term, snackable content is essentially the same as traditional marketing content—but condensed.

Marketing 169