Smart Data Collective
AUGUST 7, 2019
Big data has the power to transform any small business. However, many small businesses don’t know how to utilize it. One study found that 77% of small businesses don’t even have a big data strategy. If your company lacks a big data strategy, then you need to start developing one today. The best thing that you can do is find some data analytics tools to solve your most pressing challenges.
Zoominfo
AUGUST 8, 2019
For jackpot-winning businesses in hot sectors, high-quality leads just flow in naturally. However, for the majority of organizations, lead generation is a little more complicated than simply whispering you’re open for business. In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc.
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Datapine Blog
AUGUST 7, 2019
In the Age of Information, digital technologies have evolved to such an extent that a wealth of tools, applications, and platforms exists to enhance the way businesses operate in a number of areas. Software as a service (SaaS) has blossomed in the last five years, and the public SaaS market is expected to grow to $76 billion by the year 2020, according to FinancesOnline.
Elegant BI
AUGUST 9, 2019
Why Should Your Business Users Want to Become Citizen Data Scientists? You have probably heard a lot about the benefits of transforming business users into Citizen Data Scientists by deploying an advanced analytics platform. Let’s say you did your homework and found just the right solution so that all your needs are met and your business users can happily embrace the solution and become empowered – and in so doing, add value and accountability to your organization.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Smart Data Collective
AUGUST 8, 2019
Big data is the lynchpin of new advances in cybersecurity. Unfortunately, predictive analytics and machine learning technology is a double-edged sword for cybersecurity. Hackers are also exploiting this technology, which means that there is a virtual arms race between cybersecurity companies and black hat cybercriminals. Datanami has talked about the ways that hackers use big data to coordinate attacks.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Moz
AUGUST 6, 2019
Posted by Victor_Ijidola It’s easy to find writers; they’re everywhere — from a one-second Google search to asking on LinkedIn. But hiring the best ones? That's the daunting task marketers and business owners face. And you do not just need writers, you need exceptional SEO content writers. Mainly because that’s what Google (aka the largest traffic driver of most sites) has clearly been clamoring for since their Panda update in 2011, RankBrain in 2015, and their “Fred” update (and by the way, Gar
Elegant BI
AUGUST 7, 2019
Do You Know the Benefits of Advanced Analytics? Find out Now! The benefits of advanced analytics are many and the current support in the market for business user access and data insight provides expanded advantages of advanced analytics. Access to these crucial tools is no longer limited to IT and data scientists or analysts. Business users can leverage Augmented Analytics advantages by using tools that make suggestions and recommendations to help a user decide how to visualize data, which alg
Smart Data Collective
AUGUST 9, 2019
Big data in the gaming industry has played a phenomenal role in the field. We have previously talked about the benefits of using big data by gaming providers that offer cash games, such as slots. However, more mainstream games use big data as well. Fortnite is one of the games that uses big data to offer great service to its customers. Even Forbes Tech Council has written about the benefits of data lakes in Fortnite.
Zoominfo
AUGUST 6, 2019
Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. B2B marketers are on a constant search for an effective digital marketing strategy that can give their company a much-needed presence and branding boost.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Moz
AUGUST 7, 2019
Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 - Sept. 2018). Every B2B company is investing in content marketing right now. Why? Because they all want the same thing: Search traffic that leads to website conversions, which leads to money.
Elegant BI
AUGUST 5, 2019
Business Analytics Tools Are the Secret Weapon of the Wise Enterprise! Data analytics is a necessity in today’s competitive business market. It isn’t enough to guess at the cause of a problem or guess at the results you expect next year. In order to compete, you will need business analytics and self-service BI tools that allow each one of your business team members to see and use data in a way that is meaningful to them and that will help them to do their job more accurately, to make better deci
Smart Data Collective
AUGUST 7, 2019
We have talked extensively about the fields that rely most heavily on big data. The insurance industry is one of the companies investing the most in big data technology. Exactly one year ago today, SNS Telecom & IT published a report highlighting the demand for big data in the insurance industry. The report showed that insurers spent $2.4 billion on big data in 2018 alone.
Zoominfo
AUGUST 7, 2019
Our stance on B2B data is no secret. Although we’ve said it before, we feel it’s worth repeating: Prospect and customer data is the most critical asset a B2B organization can own. Think about it, without contact information, how would you sell, market, or provide quality customer service? The short answer is—you wouldn’t be able to. If you’re like most modern companies, you already have access to some sort of contact database.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Digimind
AUGUST 8, 2019
65% of companies who have experienced a reputation crisis say that social media made their crisis more difficult to manage; however, 55% feel social media aided their recovery. How has social media impacted the spread of bad buzz or crises? This article focuses on factors that can promote the outset and spread of bad buzz into a crisis. While it is impossible to predict the content, scale, and evolution of an entire crisis, it is possible to identify factors that rouse social media crises by und
Better Buys
AUGUST 8, 2019
Better Buys has announced its 3Q 2019 Editor’s Choice Award winners for its office equipment devices. These winners represent the top manufacturers in the industry and were compiled from in-depth analysis of recently-released office equipment products. Each award recipient not only offered the greatest value and functionality but also exhibited unique features.
Smart Data Collective
AUGUST 9, 2019
It’s no secret that everything businesses need to grow and accomplish their vision is theirs for the taking. But like anything that yields powerful results, the process doesn’t come easy. This describes the dilemma many organizations are facing when it comes to getting insights out of data. But before enterprises can shore up their analytics processes, they need to understand what’s holding them back.
Zoominfo
AUGUST 8, 2019
For jackpot-winning businesses in hot sectors, high-quality leads just flow in naturally. However, for the majority of organizations, lead generation is a little more complicated than simply whispering you’re open for business. In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Digimind
AUGUST 6, 2019
How do you choose social media KPIs to track your digital marketing activities? Locate yourself in the Marketing Conversion Funnel. Don't label certain KPIs as "bad". Customize your indicators. Consider qualitative metrics. Analysis. Benchmark KPIs. Strategy and KPI consistency. Use measurement and collection tools to analyze your data. Select your KPIS.
Moz
AUGUST 8, 2019
Posted by Shannon-McGuirk Spending a ton of effort on outreach and waking up to an empty inbox is a demoralizing (and unfortunately common) experience. And when it comes to your outreach, getting those emails opened is half the battle. In today's Whiteboard Friday, we welcome recent MozCon 2019 alum Shannon McGuirk to share five of her best tips to make your outreach efficient and effective — the perfect follow-up to her talk about building a digital PR newsroom.
Digimind
AUGUST 6, 2019
In the digital age, information is continuously at your fingertips and easily accessible to the majority of the world. With digital advancements regularly occurring, we often miss trends that are right in front of us due to a lack of attention.The healthcare and pharmaceutical industry is no exception to this.
Digimind
AUGUST 8, 2019
Digital marketing and communication departments actively monitor and analyze their online reputation and impact of their actions on social media. Market intelligence teams, on the other hand, do not. One reason is the weak performance of traditional market intelligence tools, which remain quite limited in their collection and analysis of social data.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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