Sat.Mar 10, 2018 - Fri.Mar 16, 2018

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Marketing Madness 2018: Your Starting Lineup [Infographic]

Zoominfo

If business were basketball, your technology stack would be a strong contender for MVP. While your technology stack may not seem like it warrants serious consideration, it has the power to make or break your success as a marketing team. Today we introduce you to your 2018 Marketing Madness starting lineup. Key Takeaways. And there you have it! Your guide to a healthy customer and contact database.

Marketing 188
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Logistics careers are "driving satisfaction"

DC Velocity

The workdays can be long and the technology a bit behind the times, but logistics and supply chain management is still a satisfying career, said respondents to our 15th annual Salary Survey.

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BI Tools with Easy Connectivity, Implementation and Training

Elegant BI

Does Your BI Tool Easily Connect to ERP and Other Crucial Software? Today’s business enterprise does not want to settle. If you plan to implement or upgrade your business intelligence solution, you would understandably expect to be able to use the other solutions your business users depend upon. Best-of-breed or enterprise solutions like Tally® for accounting and financial management, or SAP or Navision for enterprise-wide management are just such examples of software and solutions you wou

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The Top KPIs for Proving Marketing ROI

Digimind

Proving ROI is an essential task for any marketer, but the process for reporting ROI is not always entirely obvious. That’s why the following article will outline some KPIs vastly useful for tracking social media marketing strategies and for calculating the ROI of social media.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. The biggest change? Programmatic advertising. Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc.

Copywrite 185
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Keep it simple

DC Velocity

Forklifts have gone high-tech, but not everyone needs all the bells and whistles. Here's how to determine when a more basic truck might be the right way to go.

IT 69

More Trending

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Comment on What Is A Competitive Intelligence Analyst? by personal finance Percentages

Kompyte

?ello.This? a?ticle was really interesting, ?articularly because I ?as searching for th?ughts on this. topic last We?nesday.

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4 Reasons Marketers Love Jay Baer

Zoominfo

If you’re an avid reader of the ZoomInfo blog, you’re already familiar with the name Jay Baer. If you’re not, allow us to introduce you. Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt. Jay’s resume is impressive—boasting consulting experience for more than 700 companies, including 34 of the FORTUNE 500.

Marketing 164
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Raymond's reach-fork trucks feature new technology

DC Velocity

The trucks now include a 7-inch multifunction color display with touch-screen functionality and an intuitive interface.

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Basecamp vs. Trello: Comparing Features, Pricing and Customer Support

Better Buys

Basecamp and Trello are two cloud-based project management solutions designed to help teams have better project organization and collaboration. Although they target companies of all sizes, both solutions focus on smaller companies and teams that manage simple projects. In this post, we’ll compare each solution to help businesses make the right purchasing decision.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Source of Hire: The Key to Successful Recruiting

Zoominfo

Source of hire—its arguably the most important recruiting metric, yet often the least understood. In fact, 96% of recruiters say source of hire is an important metric, but 60% of them rated the metric as less than 90% accurate ( source ). So that begs the question, why is source of hire so important– and why do so many recruiters get it wrong? And, how can we improve the accuracy of our source of hire data?

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B2B Blog Post Round-Up: Content, Prospect Expectations & More

Zoominfo

Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more.

Sales 113
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Uber Freight sends driverless truck on its inaugural trip across Arizona

DC Velocity

Sanders-to-Topock move a first for the company's autonomous-vehicle fleet.

IT 73
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No stones needed! Meet beer keg curling

DC Velocity

Yes, it's a thing. And a new video shows how it's done in a busy DC.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The block (and the coffee) is hot

DC Velocity

Lil Wayne was the key to winning January's caffeinated prize. Send in answers to the February-issue contest by midnight Pacific time to be entered into our next prize drawing.

Win 40
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Truck-driver doll encourages girls to dream of 18-wheeled careers

DC Velocity

Women In Trucking teams up with toy maker to market truck-driver stuffie.

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HighJump adds warehouse automation control to WMS

DC Velocity

Automation Aware product leverages technology from new owner Korber to help users meet demands of same-day delivery, easy returns, HighJump says.

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APL Logistics and ToolsGroup partner to bring demand sensing solution to retailers

DC Velocity

Two firms to bring a unified demand sensing, inventory optimization, and inbound logistics solution to the retail market.

Retail 50
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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FMCSA grants 90-day ELD compliance waiver to haulers of ag-based transportation

DC Velocity

Statement's language implies broad waiver for agriculture haulers.

61
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Label this green! Bar-code supplier turns waste into fuel

DC Velocity

Label vendor converts manufacturing waste into combustible pellets.

62
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Reading, writing, and really big trucks

DC Velocity

California high school launches truck-driving course.

67
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Sweet! Custom conveyor delivers milkshakes to museum-goers

DC Velocity

Ashland Conveyor provides hot-pink power belt for Miami's Museum of Ice Cream.

56
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Air group rolls out digital platform to streamline dangerous goods process

DC Velocity

IATA platform digitally matches shipper declaration with group's handling, transport regulations. Tool to end manual verification process.

40
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Flatbed spot market takes off in unprecedented manner, firm says

DC Velocity

About 88 flatbed loads available for every truck in last reporting week, DAT says.

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Logistics gives back

DC Velocity

Here's our monthly roundup of some of the charitable works and donations by companies in the material handling and logistics space.

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HighJump: Voice technology will continue to unify future DC technologies

DC Velocity

Robots are coming to the DC, but voice directed tools aren't going away yet, firm says.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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Metro invests in Witron's OPM technology

DC Velocity

Canadian grocer Metro Inc. implements logistics technology into a -28 degrees Celsius (-18 degrees Fahrenheit) warehouse.

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DHL launches local parcel delivery product for retailer e-commerce orders

DC Velocity

DHL "Parcel Metro" debuts in Chicago, New York, L.A.

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Congdon to leave Old Dominion CEO post after decade of historic outperformance

DC Velocity

Executive to step down May 16 to become executive chairman. Gantt, current president, to become CEO.

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Global consortium tests blockchain for international moves, finds huge savings

DC Velocity

Participants see big potential in eliminating data exchanges in favor of real-time viewing.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.