Sat.Aug 08, 2020 - Fri.Aug 14, 2020

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Competitive Intelligence Software Comparison: Market Logic vs. Knowledge360

Cipher

Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitive intelligence software tools. So we decided to dedicate a series of articles to this very subject. -- Article Continues Below -- Let us help you find the tool that best fits your needs. As evaluators work through their decision-making process, we often see that the decision becomes less about comparing tools against each other, and more abo

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How to Create An Ideal Client Profile

Zoominfo

Have you ever planned something out so that it would make accomplishing an end goal easier? Maybe you make a to-do list of chores for the day or map out specific tasks in order to complete a project? Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term.

Profiling 246
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Disrupting the Online, Direct-to-Consumer Retail with Dynamic Pricing

Intelligence Node

Winning Consumers with Dynamic Pricing for DTC Brands In the last decade, with the growth of eCommerce, DTC or direct-to-consumer retail has gained momentum. Infact, today there are more than 400 DTC brands disrupting the retail model, offering a more personalized user experience, and winning customers and market share. It is only a matter of […].

Retail 104
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Covid-19 Impact Survey – Early Results

Fuld

Intelligence professionals respond to shifts in priorities, increased pressure from management, and fewer resources. The COVID-19 induced shutdowns have reset the agenda for strategy, intelligence, and insights professionals. Fuld + Company deployed this survey to better understand how corporate functions are adapting to these uncertain times and where they are delivering value to decision-makers.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Adjusting Paid Campaigns During a Recession

Moz

Posted by ryanmoothart Our world changed dramatically in March of 2020 as a new viral threat to our livelihoods took hold in the United States and around the world. Here in the US (at the time of writing this post), COVID-19 has not relented. Some industries have been more heavily affected than others. For example, travel and tourism businesses have been hurting far more than many other industries due to social distancing guidelines and stay-at-home orders.

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Customer Retention Dashboard & Metrics Examples For Modern Companies

Datapine Blog

Companies, organizations, enterprises, large, or small businesses – no matter in which category you belong to, you need to pay close attention to your customers. A customer retention dashboard and metrics depicted in a neat visual will help you in monitoring, analyzing, and managing multiple customer-centric points and how they echo in your business.

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Optimizing Consumer Insights with Social Listening

Digimind

This blog will take you through an essential, but often overlooked, use of social media listening and analytics: gathering and analyzing consumer insights.

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Ep. 308 – Rick Kelly, Chief Product Officer at Fuel Cycle on how to Navigate a Successful Career in Market Research

Happy Market

My guest today is Rick Kelly, Chief Product Officer at Fuel Cycle. Founded in 2005, Fuel Cycle was started as a community management platform and has evolved into one of today’s leading experience management platforms. Prior to joining Fuel Cycle, Rick started his career as a Communications Intern for US Senator Mick Crapo and held a senior leader at Survey Sampling International.

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New School Year: Pack Your Zoom ID, but Don’t Hold Your Breath for Air Quality Changes

Zoominfo

How will we reopen schools? . This remains one of the most pressing questions for parents, teachers, and school administrators. In 2020, the “back-to-school” drama could play out in three ways: fully back in class, fully remote, or — what’s looking like the most likely path — a hybrid of the two. New data from ZoomInfo indicates that as K-12 schools continue to adopt technology that enables online learning, they may not be as prepared to retrofit school buildings to improve air quality and alte

Education 162
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Contify Deploys Market Intelligence Platform to Help eMobility Solutions Provider Drive Product Strategy

Contify

Contify leverages its Competitive Intelligence Solution to generate actionable insights. Contify has announced that it has successfully deployed its market Intelligence Platform at a European eMobility and sustainability solutions provider to power informed decision making and drive its product strategy through fast delivery of critical insights. As part of the engagement, Contify, a leading market intelligence company, tailored a customized competitive intelligence solution to: 1.

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What Are Business Reports And Why They Are Important: Examples & Templates

Datapine Blog

In your daily business, many different aspects and ‘activities’ are constantly changing – sales trends and volume, marketing performance metrics, warehouse operational shifts, or inventory management changes. All these little alterations in your business activities are impacting the global well-being of your company, your warehouse, your restaurant, or even your healthcare facility.

Business 119
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MrWeb Series – Chris Havemann on Insight in the Mobile Age

Happy Market

This episode is in partnership with MrWeb’s Insight in the Mobile Age segment. My guest today is Chris Havemann, CEO of RealityMine. Founded in 2012, RealityMine is a passive metering technology, enabling the tracking of consumers on multiple devices—across all major platforms—providing a holistic view of their daily lives. Headquartered in Manchester, England, with offices in London and Sydney.

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How to Create An Ideal Client Profile

Zoominfo

Have you ever planned something out so that it would make accomplishing an end goal easier? Maybe a to-do list of chores for the day? Building out and writing ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM ) strategy, and are important for understanding your customers better.

Profiling 130
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Desktop, Mobile, or Voice? (D) All of the Above — Best of Whiteboard Friday

Moz

Posted by Dr-Pete Needless to say, we're facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home and not on-the-go, we're left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile?

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Smarten Announces an Innovative eLearning Course, ‘Be a Citizen Data Scientist – Aspire, Inspire, Become’

Elegant BI

Smarten is pleased to announce the introduction of its eLearning Workshop, ‘ Be a Citizen Data Scientist – Aspire, Inspire, Become ‘ This online course is designed to provide a solid foundation for one’s business and, more importantly, for those members of the team who may be considering as early adopters or champions of the Citizen Data Scientist transformation within their organization.

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How to Build a B2B Sales Team Structure

Zoominfo

On building a sales organization as sophisticated as contemporary B2B buyers …. Every B2B trade publication, analyst, and even company (Hi!) waxes poetic about the buyer’s journey. The idea that the modern buyer is more empowered than ever, and procurement is enabled through endless sources of information about a particular product or space. Here’s a secret: Contemporary sales leaders are just as well equipped as their counterparts in procurement.

Sales 200
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How to Build a B2B Sales Team Structure

Zoominfo

A quality sales organization is build on retention and a quality sales team structure. Every B2B trade publication, analyst, and even company (Hi!) waxes poetic about the buyer’s journey. The idea that the modern buyer is more empowered than ever, and procurement is enabled through endless sources of information about a particular product or space. Here’s a secret: Contemporary sales leaders are just as well equipped as their counterparts in procurement.

Sales 100
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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The MozCon Virtual Video Bundle Is Here (Plus, Our 2019 Videos are FREE!)

Moz

Posted by cheryldraper This year's MozCon was unlike any other. In the midst of a global pandemic, we pivoted from planning our traditional 1,600-plus in-person shindig to an online conference that ended up bigger and more well-attended than anything we'd done before. MozCon Virtual was a delightful journey into the unknown. Just a few of the practical lessons we learned: How to collect, assemble, and ship high-quality at-home filming kits to our speakers How to reimagine online networking (they