Sat.Jul 20, 2013 - Fri.Jul 26, 2013

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Good B2B Marketing ROI Is Just Average

Digital B2B Marketing

'What is a good ROI on marketing? If you can increase net income by 50 cents for every dollar spent on marketing, that’s good, right? The more you spend, the more money you make. But what if you learned your primary competitor was getting $1.50 in income for every dollar spent on marketing? 3x the return you are getting on marketing! All of a sudden your marketing looks pretty ineffective!

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How to send SSIS logs (errors) through email

BI Insight

First of all I want to explain the process of sending SSIS Logs through email for better understanding. As you might know you can save SSIS logs in several ways for administration purposes. In this article our focus is on how to send SSIS logs to the administrator whenever an event like a package failure … Continue reading How to send SSIS logs (errors) through email.

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Tell us how BI has helped (or CAN help) with empowerment and accountability

Elegant BI

Tell us how BI has helped (or CAN help) with empowerment and accountability. Betsy says: How can an employee be accountable for results without being empowered to make decisions? How can a company empower an employer to make decisions if employees don’t have accurate, timely, clear information with which to make these decisions? This is a question many businesses are pondering.

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How to send more precise SSIS logs (errors) through email

BI Insight

First of all you need to read my previous article called “How to send SSIS logs (errors) through email” as the processes are pretty the same. However, you need to create some changes in the Execute SQL Task (ref.: section “J” number 5 and 12 of “How to send SSIS logs (errors) through email”). As … Continue reading How to send more precise SSIS logs (errors) through email.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to send SSIS logs (errors) through email

BI Insight

First of all I want to explain the process of sending SSIS Logs through email for better understanding. As you might know you can save SSIS logs in several ways for administration purposes. In this article our focus is on how to send SSIS logs to the administrator whenever an event like a package failure … Continue reading How to send SSIS logs (errors) through email.

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Count tables’ references and tables’ foreign keys

BI Insight

There are some cases that you do not have any documentations for the database that you are working on and you need to investigate the entity relationships and so on. We can understand the database entity relationships better if we can find the number of references to the table or the number of tables’ dependencies. … Continue reading Count tables’ references and tables’ foreign keys.

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Count tables’ references and tables’ foreign keys

BI Insight

There are some cases that you do not have any documentations for the database that you are working on and you need to investigate the entity relationships and so on. We can understand the database entity relationships better if we can find the number of references to the table or the number of tables’ dependencies. … Continue reading Count tables’ references and tables’ foreign keys.

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6 Cringeworthy Marketing Technology Failures

Digital B2B Marketing

'Today’s marketing simply wouldn’t exist without marketing technology. From marketing automation to demand side platforms to content management systems, technology puts the right message in front of the right person at the right time. Or at least that’s how it is supposed to happen. You no longer create your marketing communications.