Smart Data Collective
JULY 30, 2019
In an earlier age, perhaps as little as a decade ago, businesses had to rely on intuition and educated guesses to guide their spending. The situation was famously captured by John Wanamaker, who said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Today, data is everywhere. Phones track our locations and our social media usage.
Zoominfo
JULY 28, 2019
In today’s technology and data-driven landscape, marketers are under constant pressure to prove the value of their efforts. But with the amount of data and analytics we have access to, it can be difficult to differentiate between the important marketing metrics and the not-so-important marketing metrics. If you’re struggling to report on the success of your marketing campaigns, we’re here to help. .
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Datapine Blog
JULY 31, 2019
In a data-driven age, modern organizations need access to advanced data analytics solutions to help them improve the business in a wealth of key areas—Salesforce is one of those solutions. One of the world’s most popular cloud-based customer relationship management (CRM) platforms, the software is designed to help companies across sectors plan and optimize their sales processes.
Elegant BI
AUGUST 1, 2019
Tally Mobile App Offers Seamless Access and Seamless Support! You know Tally® ERP! It is a very popular accounting and finance related solution that allows business users access to crucial information for analysis, update, and decision-making. The Tally app is a desktop application that has recently added mobile access and, with that mobile access, the popularity has soared even higher!
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Smart Data Collective
JULY 30, 2019
Computer breaches from Russian or Chinese hackers get the headlines, but the reality is you are more likely to be a victim from an insider. It turns out that as much as 60 percent of all attacks were carried out by insiders – either overtly or inadvertently. The High Cost of Breaches. If it’s your business that falls victim, the cost can be high. Your company’s reputation can be damaged.
Zoominfo
JULY 29, 2019
Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals What is Data Hygiene?
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Happy Market
JULY 30, 2019
My guest today is Michael Yaksich, Director of Customer Strategy at Cruise. Headquartered in San Francisco, Cruise is a self driving technology company that will offer a ride hailing service initially in San Francisco. Prior to joining Cruise, Michael has worked in insights at Hyundai, BrandIQ, Cadillac, and Honda. Find Michael Online: LinkedIn Website: [link].
Smart Data Collective
JULY 31, 2019
Link building is one of the best online marketing strategies in use today, thanks to its synergy with other marketing strategies and its incredibly high return on investment (ROI). Link building basics are easy to grasp, even if you’re completely new to the strategy, but if you want to succeed long-term, you’ll need something more: the ability to measure and analyze data related to your campaign.
Zoominfo
JULY 28, 2019
In today’s technology and data-driven landscape, marketers are under constant pressure to prove the value of their efforts. But with the amount of data and analytics we have access to, it can be difficult to differentiate between the important marketing metrics and the not-so-important marketing metrics. If you’re struggling to report on the success of your marketing campaigns, we’re here to help.
Moz
JULY 29, 2019
Posted by LaurelTaylor Whether you consult with teams within your company or with outside clients, the chances are fairly high that at least once, you’ve left a meeting frustrated by the actions of others, even asking yourself: “why would they do that?”. It’s easy to walk into a project thinking of it as a simple matter of “they brought me in to fix a problem.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
BIS Research
AUGUST 2, 2019
With a focus to lower the harmful emission by the automotive industry and to boost the local manufacturing of automotive in India, the government plans to promote the adoption of electric vehicles (EV), EV batteries , and EV charging infrastructure in the country. For the successful implementation of these, the government must address the five key trends that are expected to influence the electric vehicle ecosystem in India.
Smart Data Collective
JULY 28, 2019
Big data is everywhere. Each time you swipe a grocery store card, make a purchase online or buy from a big-box store, your shopping habits are being stored somewhere. What many consumers don’t realize is that companies are using this information to take advantage of their major life changes , including divorce. While divorce rates are down compared to 20 years ago, nearly 50% of all marriages will still end in a divorce in the U.S.
Zoominfo
JULY 30, 2019
There’s no universal set of rules for successful B2B branding, as much as we marketers would love for such a thing to exist. There’s barely even a universal definition of the word “branding” that all marketers agree on. What marketers do agree on, however, is that branding is an essential element of a successful business. In fact, 77% of B2B marketing leaders say branding is critical to growth ( source ).
Moz
AUGUST 1, 2019
Posted by PaulShapiro Maybe it's crossed your mind once or twice before: You know, this would be a lot easier if I just knew how to program. But it's an intimidating subject, especially if you're not sure of your technical expertise, and there's so much to learn that it's hard to know where to start. In today's Whiteboard Friday, master technical SEO Paul Shapiro shares why it's so important for SEOs and marketers to take the programming plunge, explains key concepts, and helps you determine the
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
BIS Research
AUGUST 2, 2019
With a focus to lower the harmful emissions by the automotive industry and to boost the local manufacturing of automotive in India, the government plans to promote the adoption of electric vehicles (EV), EV batteries , and EV charging infrastructure in the country. For the successful implementation of these the government must address the five key trends that are expected to influence the electric vehicle ecosystem in India. 1.
Smart Data Collective
JULY 28, 2019
Big data is being used by countless investors all over the world. You are going to need to understand the role that predictive analytics and other big data technology plays in investing. This is especially true with investing in emerging markets. Global Investors Use Big Data to Invest in Saint Lucia. Saint Lucia is a country located on the island of the same name.
Zoominfo
JULY 31, 2019
Whether you realize it or not, the efficiency, productivity, and drive of your B2B sales team is directly dependent on the quality of your data. Good data leads to less time spent prospecting, more meetings on the calendar, and ultimately more revenue. The impact of bad data, however, can range from one lost account to catastrophic revenue loss. Last week we discussed how low-quality data can significantly lower the effectiveness of your marketing campaigns.
Elegant BI
JULY 31, 2019
How does one measure the effectiveness of a new Augmented Data Discovery solution? Once the business has chosen data democratization and implemented a self-serve analytics solution, it must measure ROI & TCO and establish metrics that will compare business results achieved before and after the implementation. Without measurable results, it will be difficult to garner and sustain support for business transformation and for creating an environment where Citizen Data Scientists can thrive.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Smart Data Collective
JULY 30, 2019
Big data is being used more frequently in healthcare facilities all over the world. One report shows that the global market for big data in healthcare is expected to reach $68.75 billion in 2025. However, this figure misses some important nuances, such as which areas of medicine are using big data the most. Some medical procedures have relied on it more than others, while others are just exploring its potential.
Smart Data Collective
AUGUST 2, 2019
When you’re traveling abroad, you may wind up in unfamiliar places which pose increased security risks. You may be targeted by thieves who steal your physical device or grab your data when you go online. Here are five simple tips to protect your data while traveling abroad. Protect Your Devices. Thieves may steal your laptop or mobile device when you’re distracted.
Smart Data Collective
AUGUST 2, 2019
Your corporation might collect thousands of data points on your global customers, or your local business might simply maintain and regularly update an email list of your most interested buyers. Whether you fall into one of these extremes or somewhere in the middle, you’re responsible for collecting and maintaining consumer data. And these days, that data privacy matters more than ever before.
Smart Data Collective
AUGUST 2, 2019
Big data is changing the casino industry in countless ways. CIO has said that the big data has played a key role in increasing the market size of the $40.6 billion online gaming industry. One of the ways that big data has changed the online gaming industry is through better security. AIP Publishing has shown that big data is helping boost the security of data encryption in digital gaming.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Smart Data Collective
AUGUST 2, 2019
AI has become an important factor in the ecommerce industry. The benefits of AI in ecommerce include enhancing products, optimizing processes, identifying new markets and more. Now, a new benefit of AI is joining the list: avoiding the risk of website accessibility lawsuits. Website accessibility lawsuits against ecommerce companies are becoming common.
Zoominfo
JULY 29, 2019
Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals?
Elegant BI
JULY 30, 2019
Business Intelligence and R Scripting Integration! When you choose a BI tool that is appropriate for your business users, you may be focused on ease-of-use and on Citizen Data Scientist and data democratization and data literacy initiatives but, don’t forget your analysts, data scientists and IT team members! Your professional analysts and IT team members can certainly use the solution you choose for your business users and, while their focus may be more strategic and the outcome may require 100
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