Cipher
SEPTEMBER 17, 2020
This article is a part of our competitor intelligence resource center. Visit the complete competitor intelligence resource center for more content like this. This is a post by Guest Author Carrie Grahn of American Family Insurance. The following article has been adapted from a webinar presentation given to members of the Society of Insurance Research, the full webinar is available in the member portal.
Smart Data Collective
SEPTEMBER 17, 2020
Nowadays, terms like ‘Data Analytics,’ ‘Data Visualization,’ and ‘Big Data’ have become quite popular. These terms are fundamentally tied predominantly to matters involving digital transformation as well as growth in companies. In this modern age, each business entity is driven by data. Data analytics are now very crucial whenever there is a decision-making process involved.
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Zoominfo
SEPTEMBER 16, 2020
As humans, we tend to apply narratives to everything. And it makes a lot of sense — we’re more engaged when we hear stories, because a story puts your whole brain to work. Narratives are the connection between cause and effect, and that’s how we think! But how does this connect to B2B brand development? Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one produ
BI Insight
SEPTEMBER 13, 2020
When we talk about data analysis in Power BI, creating a Date table is inevitable. There are different methods to create a Date table either in DAX or in Power Query. In DAX you my use either CALENDAR() function or CALENDARAUTO() function to create the Date table. In Power Query you may use a combination of List.Dates(), #date() and #duration() functions.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Moz
SEPTEMBER 13, 2020
Posted by AnnaleisMontgomery With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet. This post will offer a guide to businesses looking to enhance their organic reach and traffic, by providing some SEO solutions to issues they might be experiencing.
Smart Data Collective
SEPTEMBER 14, 2020
There is a common misconception prevalent amongst businesses that cyberattacks , and data breaches only target large scale enterprises. This is not true as almost half of the cyberattacks target small to midsize businesses. This misconception prevents businesses from taking data breaches and cybersecurity attacks seriously. They not only ignore it but also do nothing to protect themselves from it.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Domo
SEPTEMBER 17, 2020
When Bill Denninger decided it was time to approach his boss about the need for a different business intelligence solution, the director of business strategy for large New York-based law firm Weitz & Luxenberg, P.C. started the discussion by pointing to the hot dog cart down the street. “The bottom line was that the guy running that cart knew more about his business than we knew about ours,” said Bill, who has been with the firm for almost five years.
Moz
SEPTEMBER 17, 2020
Posted by rjonesx. Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them. Click on the whiteboard image above to open a high resolution version in a new tab!
Smart Data Collective
SEPTEMBER 16, 2020
Predictive analytics, sometimes referred to as big data analytics, relies on aspects of data mining as well as algorithms to develop predictive models. These predictive models can be used by enterprise marketers to more effectively develop predictions of future user behaviors based on the sourced historical data. These statistical models are growing as a result of the wide swaths of available current data as well as the advent of capable artificial intelligence and machine learning.
Zoominfo
SEPTEMBER 14, 2020
You know the saying, “if it ain’t broke, don’t fix it?” Well, what if you don’t know it’s broken? In the world of B2B, things change quickly. So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Rather, it’s something you have to regularly maintain and update.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Happy Market
SEPTEMBER 17, 2020
This episode is in partnership with MrWeb’s Data Visualization segment and was recorded on April 30, 2020. Since then the merger of Dapresy and Confirmit has progressed significantly. Details of the new company's structure and approach will be announced soon – stay tuned. My guest today is Tobi Andersson, Chief Product Officer at Confirmit. Founded in 1999, Dapresy is a data visualization platform for market research and customer experience data.
Moz
SEPTEMBER 14, 2020
Posted by SabrinaBomberger If you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way your products are viewed and consumed by the public. After all, the needs of the entire world have changed in some capacity. It makes sense that purchasing habits have, too. This shift in demand might require an equal shift in your marketing strategy.
Smart Data Collective
SEPTEMBER 17, 2020
Big data is utilized in many facets of business. One of the most important benefits of data analytics with lead generation and optimization. Many experts agree that big data is reinventing the art of lead generation. There are a number of benefits of integrating data analytics into the lead pipeline. You need to know how to leverage your data resources to your full advantage.
Zoominfo
SEPTEMBER 14, 2020
On June 2nd, the online world — specifically that of Instagram — woke up to a flood of black squares on their feeds. ( Over 28 million by 11:14 am , to be exact.) The photos were a part of Blackout Tuesday, a movement intended to show online support for the black community in the aftermath of George Floyd’s alleged murder. While the sheer volume of participation caused a major disruption in the online world, not everyone felt that it was positive.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Happy Market
SEPTEMBER 15, 2020
This episode is in collaboration with IIEX’s podcast series. Our guests today are Laura Levy and Emma Varjo. Laura is a human factors psychologist, specializing in how people interact and engage with technology. She works at the Institute for People and Technology and she is Research Director of Gaming and Esports Applied Research at Georgia Tech, where she specializes in esports research, games user research, AR/VR, and human-computer interactions.
BI Insight
SEPTEMBER 13, 2020
When we talk about data analysis in Power BI, creating a Date table is inevitable. There are different methods to create a Date table either in DAX or in Power Query. In DAX you my use either CALENDAR() function or CALENDARAUTO() function to create the Date table. In Power Query you may use a combination of List.Dates(), #date() and #duration() functions.
Smart Data Collective
SEPTEMBER 13, 2020
Big data is becoming more important to modern marketing. You can’t afford to ignore the benefits of data analytics in your marketing campaigns. It is especially important when it comes to SEO. Search Engine Watch has a great article on using data analytics for SEO. This article is a great resource for SEO professionals that want to develop a more data intensive strategy.
Zoominfo
SEPTEMBER 14, 2020
On June 2nd, the online world — specifically that of Instagram — woke up to a flood of black squares on their feeds. ( Over 28 million by 11:14 am , to be exact.) The photos were a part of Blackout Tuesday, a movement intended to show online support for the black community in the aftermath of George Floyd’s alleged murder. While the sheer volume of participation caused a major disruption in the online world, not everyone felt that it was positive.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
M Brain
SEPTEMBER 18, 2020
The post How to prepare for, investigate and resolve business risks appeared first on M-Brain Market & Media Intelligence Solutions.
Thinknum
SEPTEMBER 16, 2020
Product Updates Location Density Analysis Our “Heatmap” displays the number of store locations per capita for a selected region. View the number of Bed Bath & Beyond locations per 1,000 population, for example. You can also export the Heatmap data for further analysis. Data Additions Stores TheFork Obalon Therapeutics Job Listings IBC Bank Ichor Systems IPG Photonics Iridium Communications Nascar Iteris Jounce Therapeutics James River Insurance Kaiser Aluminum Kimball Electronics Kforce Kary
Smart Data Collective
SEPTEMBER 14, 2020
Big data is radically changing the future of online business. The benefits that it offers are abundantly clear. This Medium post highlights some of the reasons that big data is transforming the nature of e-commerce and other fields of online business. One of the biggest benefits is through personalized recommendations. Amazon receives around 35% of its business through recommendations it provides to customers.
Zoominfo
SEPTEMBER 14, 2020
You know the saying, “if it ain’t broke, don’t fix it?” Well, what if you don’t know it’s broken? In the world of B2B, things change quickly. So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Rather, it’s something you have to regularly maintain and update.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
WideNARROW
SEPTEMBER 17, 2020
We just got off the last session of the Wide Narrow Summit 2020. We are thrilled that almost 100 participants from all over the world joined us during the 3-day event.
Elegant BI
SEPTEMBER 17, 2020
What is a Citizen Data Scientist and How Do I Train and Transition My Team? Citizen Data Scientists…the predicted future of the organization! Gartner and other technology research firms have predicted the rise of Citizen Data Scientists as a way to complement and optimize data scientists and to democratize data and improve data literacy across the enterprise.
Smart Data Collective
SEPTEMBER 17, 2020
Would your business benefit from the use of data analysis? In this article, we discuss what this practice is, how it is done and why you might require its use. This should help you to decide whether it is right for you and your organization. What is Data Analysis? The term data analysis refers to the recovery of useful information from data. The information in question may relate to internal operations, and productivity, consumer preferences and behavior, product use or popularity along with wid
Zoominfo
SEPTEMBER 15, 2020
Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. (This could be you!) By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. For instance, if a company hires a new Chief Information Security Officer, an intent tool recognizes that one of their next moves might be to search for an integrative cybersecurity solutio
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Smart Data Collective
SEPTEMBER 15, 2020
The coronavirus has forever changed how companies operate. While many had already embraced remote collaboration tools to an extent, the need to quickly transition to a completely remote environment has been a challenge that’s caused plenty of disruptions across most industries. However, while the global pandemic has had a huge impact on businesses worldwide, it has also accelerated the adoption of modern collaboration solutions, which can actually have a positive effect on the way companies oper
Smart Data Collective
SEPTEMBER 15, 2020
Python has historically been the most popular language for big data applications. However, there is a growing need for JavaScript programmers that have a background in data science. React.JS is one of the JavaScript libraries that is becoming more popular for data science applications. One of the biggest advantages of this library is that it can create great, intuitive UI dashboards.
Smart Data Collective
SEPTEMBER 17, 2020
Data analytics has created new opportunities for employers and workers around the world. However, a growing emphasis on data has also created a slew of challenges as well. One of the biggest issues in healthcare is patient privacy. You can learn some insights from the study Patient Privacy in the Era of Big Data. Allowing employees to work remotely helps them set their own schedules and work from home.
Smart Data Collective
SEPTEMBER 17, 2020
Data precision has completely revamped our understanding of geography in countless ways. We also use big data to facilitate navigation. One of the tools that utilizes big data is Google Maps. Anish Nahar of Harvard Business School has gone so far as to state that Google Maps is the world’s most expansive big data machine. Google has expanded the range of features that it provides through Google Maps these days.
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In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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