Sat.Feb 26, 2022 - Fri.Mar 04, 2022

article thumbnail

Competitor Messaging Analysis: A Step-by-Step Guide

Crayon

In a world where the most talked about 60 seconds of the Super Bowl involved a $7M black screen emblazoned with nothing more than a bouncing, polychrome QR code, the road between market leader and straggler is paved with white noise. A more compelling product or better pricing aren’t particularly helpful if your ideal customers don’t even know they exist.

Analysis 661
article thumbnail

7 best competitor analysis tools (updated for 2022)

Cipher

Best competitor analysis tools. Crunchbase. FactSet. Visualping. SEMRush. LexisNexis. PowerBI. Knowledge360 ?. Competitor analysis plays a vital role in the strategies of many of the world’s leading firms, acting as an important input into key strategic decisions. But as the industries that businesses compete in become increasingly complex, it’s more important than ever that competitive intelligence analysts like you embrace tools that enable you to deliver high-quality insight in real-time.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data Analytics and Social Media: Twin Pillars in the Evolution of Business

Smart Data Collective

META: We’re breaking down the ways social media has changed businesses and how you can use these changes to get ahead. Digital technology is unquestionably changing the future of business. Two of the biggest advances in technology that are influencing the direction of business are social media and data analytics. These may seem like unrelated technologies to the average person, but they are actually closely intertwined.

Business 341
article thumbnail

3 Ways To Successfully Create An Instagram Reel Ad Campaign That Converts

mention

You may have heard by now that Instagram has added an Instagram Reel Ad feature. And with it, your Reel Ads will be placed in the most popular places for Reels content. This means you’ll be reaching more people, creating more impact, and getting in front of audiences that haven’t engaged with you before. The best part? It will feel like a seamless user experience when you do.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Crayon Announces New Competitive Intelligence Podcast

Crayon

Competition is fiercer than ever before. According to our 2022 State of CI Report, 59% of CI practitioners say their markets have gotten much more competitive while 98% of stakeholders say CI is important to their success.

More Trending

article thumbnail

Serverless Kubernetes Has Become Invaluable to Data Scientists

Smart Data Collective

Data science is a growing profession. While it involves more opportunities than ever, it also has a lot more complications. Standards and expectations are rapidly changing, especially in regards to the types of technology used to create data science projects. Most data scientists are using some form of DevOps interface these days. One of the most popular is Kubernetes.

Advantage 337
article thumbnail

More Deadly Sins In Proposals

FedSavvy

We continue our journey into the land of deadly sins in proposals with two sins involving the bidder’s failure to connect content and concepts in their proposal to ensure credibility of their proposal. Sin #3: You cut staffing levels without an effective rationalization. Although reducing staffing levels is a short cut to significantly lower your proposed price, this strategy is akin to dancing on a razor’s edge.

Win 130
article thumbnail

Intelligence Node Wins the 2022 Aegis Graham Bell Award for Innovation in Data Science

Intelligence Node

Intelligence Node was announced as the winner of the 2022 Aegis Graham Bell Awards for the Innovation in Data Sciences category. These awards are hosted annually by Aegis School of Business, Data Science, Cyber Security, and Telecommunication and are designed to promote technology innovation and reward exceptional contributions by innovators. This award goes to the […].

Win 104
article thumbnail

Upsell customers who research additional products

Zoominfo

Scenario Customers rarely buy everything your company has to offer upfront. However, as they see results from their initial investment, they may research additional products on your website. Use visitor tracking software to monitor when customers are looking for information about add-on products and new features. Some technologies allow you to set up a workflow that alerts sales when a customer is on a high-value product page.

Research 100
article thumbnail

7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

article thumbnail

Best AI Twitter Automation Tools Marketers Should Use in 2022

Smart Data Collective

AI technology is changing many aspects of modern business. More companies are using AI technology to automate their social media marketing strategies. We previously mentioned the benefits of using data analytics to make the most of social media marketing. However, AI is arguably even more important. Social media is a highly profitable way to market.

Marketing 299
article thumbnail

Five Ways Decision Intelligence Helps Accelerate Data-Driven Decision-Making

Dataversity

With 2022 well underway, many businesses are deploying new data-driven strategies and models to promote growth, accelerate digital transformation, and increase operational efficiency. However, to maximize success, enterprise leaders must incorporate decision intelligence and data-driven insights into their decision-making processes. Decision intelligence is an approach that can help ease the burden of data analysis and […].

article thumbnail

Picture Recognition: Uses and Top Picture Recognition Software

Netbasequid

It’s a no-brainer that data collection and analysis helps brands make better decisions. Companies across the globe are turning over every stone in search of intel that informs on consumer behavior , competitor activity, and market intelligence. As such – picture recognition has entered the chat. Picture recognition software, also known as image recognition or as a component of computer vision, uses artificial intelligence to detect specific details in photos and video footage.

article thumbnail

Mergers and Acquisitions: How to Acquire for Capabilities

Zoominfo

Henry Schuck, the founder and CEO of ZoomInfo, was recently on the M&A Science Podcast , hosted by Kison Patel, where he talked about his experience with mergers and acquisitions. Since 2015, ZoomInfo has made 12 acquisitions with multiple purposes in mind. For some, the goal was to purchase competitors and acquire their customer base. Others brought new capabilities to the ZoomInfo platform, creating a better product and customer experience.

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

5 Reasons No-Code Platforms Are the Future of Data Science and AI

Smart Data Collective

Data science is an evolving profession. Artificial intelligence is also changing at a remarkable pace. A number of new platforms and tools are being regularly rolled out to help data scientists do their jobs more effectively and easily. Savvy data scientists and AI developers are keeping up with trends and learning the new technology that can help them work more efficiently.

Startups 273
article thumbnail

How AI Is Modernizing Online Transactions

Dataversity

Braving the global pandemic for the past two years has changed online transactions for consumers and businesses alike. As a result, the digitization of customer online activity with retailers and other businesses has become the preferred way to engage. According to my company’s Global Insights Report, there has been a 25% annual increase in online consumer […].

Retail 98
article thumbnail

What in the Wordle? The viral word game, by the numbers

Domo

By now you’ve seen them, on Twitter and Facebook—strange-looking posts that are pretty much just a bunch of gray, yellow, and green boxes. If an entire row of boxes is green, and that row is among the top four rows in the grid, then the post probably also includes a self-congratulatory comment of some kind. Welcome to Wordle. The daily word game that has become a cultural phenomenon since being released to the public in October 2021 presents an interesting opportunity.

Gaming 80
article thumbnail

Prospects on the move? Keep in touch with Tracker for SalesOS

Zoominfo

More than ever before, people are taking control of their careers and seizing opportunities in today’s evolving business environment. Staying ahead of personnel moves is a critical competitive advantage in every industry and economic sector, with 44% of workers in a recent survey saying they plan to look for a new employer in the next year. Whether identifying new leads and prospects, targeting specific audiences with marketing messaging, or searching for your next key hire, knowing where people

Advantage 100
article thumbnail

Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

article thumbnail

Choosing Between Outsourced Vs In-House Data Management Strategies

Smart Data Collective

There is no question that data has become a valuable asset to almost every organization. Companies use big data to optimize their marketing strategies, maintain better relationships with their customers, manage their financial strategies and improve human resources capabilities. Unfortunately, data isn’t always easy to manage. You need to rely on the services of a well trained specialist that understands the nuances of big data technology.

article thumbnail

Why the Cloud-Native Enterprise Is the Future of Business

Dataversity

The pandemic has been a test for many businesses, especially when it comes to their agility, adaptability, and resilience. The ongoing crisis has shown that organizations must be equipped to rapidly respond to unexpected crises – be they cyberattacks, natural disasters, or even a global pandemic. To add to these, businesses constantly face a myriad […].

article thumbnail

Domopalooza 2022 roundtables: Taking action with data

Domo

Are you ready to journey beyond modern BI and explore the next frontier of data experiences? Then make sure you tune into Domopalooza 2022 , a free virtual event that will take place March 23 and feature six roundtable discussions showcasing the virtues of turning data into action. The first discussion begins at 1:30 p.m. ET, when Forrester Research Vice President Boris Evelson guest moderates The Future of BI with four other highly accomplished business leaders including: Clayco’s CIO, Todd Fli

article thumbnail

Feedback resolution campaign

Zoominfo

Scenario We all face perception issues. Customers think they know what you have to offer, but how many know the full range of your product and reach? How often do you hear a phrase like, “You’re not strong in Europe” or “You’re good with X, but we’re looking for more”? To change customer perceptions and expand your opportunities, initiate a marketing nurture campaign that addresses perceived gaps in your products and services.

Knowledge 100
article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Big Data is an Important Part of Library Marketing Strategies

Smart Data Collective

We are all in awe of the changes that big data has created for almost every industry. The implications of big data is more obvious in some industries than others. For example, we can all appreciate the tremendous changes that data science has created for the financial industry, healthcare and web design. The impact developments in data technology have had on other industries have gotten far less publicity, but that doesn’t mean it hasn’t been significant.

Marketing 240
article thumbnail

5 Best Sales Prospecting Techniques to Use in 2022

Owler

Tried and True Sales Prospecting Techniques. Sales prospecting is an essential part of any business. It is how a salesperson identifies, reaches out, and builds relationships with leads and potential clients. Effective prospecting methods have evolved throughout the years. Keeping up with the latest techniques in today's hyper-connected and digitally-driven world can be challenging.

Sales 59
article thumbnail

7 Metrics to Measure Data Quality

Data Hut

Data is the lifeblood of a business. When you have good data, your business will be able to make better decisions and see what’s working or not working with ease. Every year, organizations suffer an average of , USD 12.9 million due to poor data quality. Not only does the revenue get hit, but the long-term impact is also the complexity of data ecosystems and impaired decision-making.

Retail 52
article thumbnail

New user setup campaigns

Zoominfo

Scenario Creating a great user experience helps build customer loyalty , which includes new users at existing accounts. When a customer expands or renews their contract, be proactive in connecting with their new users. Don’t rely on the customer to build these key relationships. Identify and reach out to new users at the account. Set up integrations, configure the product for their needs, and onboard and educate them about how to use and get value from the product.

Profiling 100
article thumbnail

A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.