Crayon

NOVEMBER 3, 2021

Product marketing interviews are tricky—it’s inevitable, given the interdisciplinary nature of the role. If you’re a hiring manager, it can be overwhelming trying to narrow down the list of potential questions. And if you’re a candidate, it can be overwhelming trying to prepare for all the questions you might be asked. To help both parties, we’ve compiled a list of eight essential questions: Can you walk me through your last product launch?

Marketing 615

Marketing Marketing KPI Sales 615

Smart Data Collective

NOVEMBER 1, 2021

Machine learning technology has become an integral part of many different design processes. Many entrepreneurs use machine learning to improve logo designs. However, there are a lot of other benefits as well. One of the areas where machine learning has proven particularly useful has been with 3D printing. 3D Printing is Crucial for Cost Optimization in 3D Printing.

Learning 332

Learning Algorithm Advantage Advantage 332

ArchIntel

NOVEMBER 2, 2021

ArchIntel™ -. Adobe announced on Monday that it is currently recruiting a senior manager of competitive intelligence for placement in its offices in Lehi, Utah. The role was summed up as being responsible for monitoring top-tier competitors across all of Adobe’s DX products, including company developments, corporate news, product announcements and product strategies.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Zoominfo

NOVEMBER 4, 2021

Sales professionals work hundreds and hundreds of deals every year. They handle everything from awkward cold calls to years-long negotiations. The job can be trying and repetitive — but when deals succeed, very rewarding. The biggest stars in pro sports have career-defining plays. Your favorite musician might have that one unforgettable song that made their career.

Sports 100

Sports Sales Marketing Marketing 100

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Dataversity

NOVEMBER 5, 2021

Blockchain is a technology that allows information to be recorded while protecting data against tampering, thereby maintaining integrity. While blockchain records information like a database, it differs from a traditional database in that it stores data in blocks that are linked as chains and are theoretically immutable. Capabilities of Blockchain That Enable or Disable Data […].

Management 98

Management Information Technology Technology 98

ArchIntel

NOVEMBER 2, 2021

ArchIntel™ -. Facebook is seeking a product marketing researcher for its Spark AR platform , a studio built for creating intuitive and customizable augmented reality experiences in Instagram stories and reels, among other things. The job search comes as the tech company looks to release multiple products over the next few years. The selected candidate will be deployed in New York as part of the Facebook Reality Labs marketing insights team, according to a job announcement posted on LinkedIn.

Market Research 104

Market Research Marketing Research Research Marketing 104

Domo

NOVEMBER 5, 2021

Scott Wagner can pinpoint the beginning of the “modern data revolution” at Mayer Electric. It was when business questions were getting so difficult for the operations team to answer using traditional spreadsheet software. So, Scott approached the president and suggested that the Alabama-based distributor of electrical products and services modernize its approach to data.

Business Intelligence 98

Business Intelligence Intelligence Intelligence Sales 98

Dataversity

NOVEMBER 3, 2021

People today are often rightfully skeptical about sharing their information with companies and service providers. Large-scale data breaches, like the recent exposure of the personal data of 533 million Facebook users, can quickly disillusion consumers and tarnish brand trust. Nevertheless, consumers are required to hand over their personal information each time they sign up for a […].

Win 98

Win Security Security Business 98

Smart Data Collective

NOVEMBER 4, 2021

There are many important considerations for people using cloud technology. Lots of businesses have already moved to the cloud. One of the most important issues is cloud security. Cyberattacks have been named one of five top-rated risks in 2020, according to Global Risks Report for both private individuals and businesses. In 2021 the tendency is not expected to slow down as in IoT sector alone cyberattacks are projected to double in the next five years.

Security 290

Security Security Education Technology 290

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

ArchIntel

NOVEMBER 2, 2021

ArchIntel™ -. Gergo Varga , a content manager for anti-fraud company SEON , has published an article detailing how open-source intelligence factors into employee recruitment. According to Varga, OSINT investigations could yield valuable information about a person’s prior employment, academic background, industry status and interests. Such investigations aid in background checks and evaluations of job applicants, enabling human resources managers to make informed hiring-related decisions.

Intelligence 104

Intelligence Intelligence Human Resources Profiling 104

Netbasequid

NOVEMBER 3, 2021

Brands need market intelligence tools that will inform strategic decision-making across their enterprise. There is a lot of data out there that can help, but much of it is disparate and unstructured. As such, you need market intelligence tools that can not only scoop it up but package it in a way that makes sense. In that vein, we’ll touch on the top ten market intelligence tools of 2021 that’ll help you brand make sense of it all.

Market Intelligence 98

Market Intelligence Intelligence Intelligence Marketing 98

SpyFu

NOVEMBER 1, 2021

You’ve heard the stories ( small businesses spending more on digital advertising ), you’ve seen the case studies ( 19X return on ad spend ), and now you’re ready to get started with PPC advertising yourself. But where to begin? Unlike SEO, where creating content is generally free (minus hosting costs and time investments), PPC inherently costs you money with each click you receive.

Knowledge 98

Knowledge Win Sales Learning 98

Smart Data Collective

OCTOBER 30, 2021

Last year, one expert reported that Netflix used big data to grow to become a $100 billion company. This shouldn’t surprise anybody, because big data has been instrumental in their business model since the day the company was launched. Netflix, by far, is one of the most reputed, loved, preferred, and biggest OTT Platforms and has also been around the longest.

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Algorithm Competitive Business Management 277

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

ArchIntel

NOVEMBER 2, 2021

ArchIntel™ -. Hetherington Group and Dakota State University have launched an OSINT Academy funded by the National Security Agency. The academy will focus on cyber intelligence instruction and cater primarily to military members and first responders. Graduates are expected to boost the U.S. national cybersecurity workforce, Hetherington Group said. According to the OSINT academy website , students will learn best practices for open-source intelligence and dark web investigations and obtain skill

Counterintelligence 104

Counterintelligence Intelligence Intelligence Education 104

Netbasequid

NOVEMBER 2, 2021

Getting inside the minds of your customers can be tricky. Harnessing the power of customer intelligence platforms takes the guess work out of the equation, ensuring you hit your target audience where it counts, every time. How does that work? Let’s find out! We’ll be dissecting what customer intelligence (CI) platforms are, and why you need them to inform your next marketing strategy.

Intelligence 98

Intelligence Intelligence Entertainment Travel 98

Dataversity

NOVEMBER 4, 2021

We have reached an exciting milestone in how we harness digital technologies. The shifts forced by the pandemic have altered our behaviors and expectations around the digital services we use. As many have said, the past 20 months accelerated years of planned digitization. But it’s only starting to become evident how successful that transformation has […].

Technology 98

Technology Technology Management Information 98

Smart Data Collective

NOVEMBER 1, 2021

Big data technology has become a very important aspect of modern retail. Countless retailers are finding ways to leverage big data to gain a greater competitive edge, market more effectively to customers and improve the in-store experience. One of the biggest ways that big data is being applied by many retail businesses is with QR codes. QR codes give businesses access to major troves of information.

Business 277

Business Retail Competitive Marketing 277

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

ArchIntel

NOVEMBER 2, 2021

ArchIntel™ -. An article in Forbes points out how some corporate decision-makers overanalyze otherwise simple problems by bringing in measurement algorithms and artificial intelligence when all they have to do is look at the issue from a human perspective. Author Patrick Bensen makes a case for the continued importance of basic human skills in today’s technology-driven corporate landscape.

Human Resources 104

Human Resources Algorithm Capital Intelligence 104

Netbasequid

NOVEMBER 1, 2021

Hands down, the easiest way to make your brand trend in the news is to run afoul of public opinion or embezzle money. However, the goal here is to trend in the news and build your business, not tear it down. And that’s a little more difficult. There’s no magic one-size-fits-all formula for generating media traction, but there are things your brand can do to increase the likelihood of hitting the news media’s brief attention span – and then making the most of it.

Briefing 98

Briefing Innovation Learning Marketing 98

Dataversity

NOVEMBER 1, 2021

Click to learn more about author Gary Lyng. Data is created at such a high volume that many IT executives simply don’t know what to do with it. In fact, many executives likely have no idea how or where their company’s data is stored, whether it’s been replicated, or what their internal Data Management practices […]. The post How Much Redundant, Obsolete, Trivial Data Do You Have?

Learning 97

Learning Management IT Education 97

Smart Data Collective

NOVEMBER 3, 2021

Artificial intelligence is integral to the design process. Many companies are using AI to create powerful logos and better products. Another area where AI can be fundamentally important is in web design. Web developers are using AI technology to optimize the user experience and execute their designs more quickly. However, there are some mistakes that companies can make when trying to use AI to develop new websites.

Due Diligence 275

Due Diligence Startups Technology Technology 275

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

ArchIntel

NOVEMBER 3, 2021

ArchIntel™ -. In a new blog post, Lawrence Chapman , a copywriter for Product Marketing Alliance, listed some of the common challenges when gathering competitive intelligence. According to Chapman, product marketers struggle with the lack of resources, including the scarcity of information itself. He noted that in some cases, competitive intelligence is gated and that without an automated platform, companies’ information gathering process becomes time-consuming and very reliant on customer

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Netbasequid

NOVEMBER 5, 2021

Brands have an early start on Black Friday this year, as they’ve read the market tea leaves and know that getting goods delivered on time is going to be challenging. They’ve also been paying close attention to consumer intelligence, as it informs the timing of their Black Friday and other promotions. Hopefully your brand is doing the same! To get ahead of the impending consumer displeasure, and meet anticipated supply and delivery challenges, some savvy brands are getting creative with early Bla

Information 92

Information Intelligence Intelligence Sales 92

Paul Turnley

NOVEMBER 3, 2021

Seven days and counting… For the past eighteen years, thousands of data tech professionals would travel to the PASS Summit conference held somewhere in the US, paying for airfare, hotel and conference admission.

Learning 72

Learning Travel 72

Smart Data Collective

NOVEMBER 4, 2021

Did you know that the geolocation data market is worth an estimated $12 billion ? It is growing faster as more car companies use geolocation data to provide better services to their customers. This is the era of Big Data. This massive processing of data reveals our tastes, movements and desires. It provides great value for companies and consumers alike.

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Alliance Finance Banking Technology 264

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

ArchIntel

NOVEMBER 3, 2021

ArchIntel™ -. Measuring the performance of businesses has become much more complicated in the wake of the COVID-19 pandemic. A recent article on Mumbrella’s website laments the limited discussion on this crucial issue, as entrepreneurs focus on the pandemic’s impact on their companies’ bottom line and on consumer behavior. Author James Wawne said that year-on-year comparisons for internal key performance indicators have long been a mainstay of performance evaluation for product

Business Environment 104

Business Environment Competitive Intelligence Competitive Intelligence 104

Digimind

NOVEMBER 1, 2021

The emergence of COVID-19 has affected the marketing landscape greatly. Today, most companies and consumers are using the Internet to take a more meaningful part in shaping the world. Brands and marketers who understand how to listen to these digital voices have a significant competitive advantage.

Marketing 64

Marketing Marketing Advantage Advantage 64

BI Insight

NOVEMBER 4, 2021

A while back, I was working on a project involving getting data from Excel files. The Excel files contain the data in sheets and tables. Getting the data from the tables is easy. However, the data in the sheets have some commentaries on top of the sheet, then the column names and then the data … Continue reading Combining X Number of Rows in Power Query for Power BI, Excel and Power Query Online.

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