Zoominfo

AUGUST 13, 2018

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Marketers use buyer personas to inform every piece of their marketing strategy and ultimately generate more revenue for their respective companies. But buyer personas only work if they’re accurate and include the right kinds of information. Uncovering the characteristics of your best buyers is critical for developing targeted content, product development, sales follow up, and anything related to customer acquisition

Profiling 165

Profiling Sales Learning Information 165

DC Velocity

AUGUST 13, 2018

Retailers need more sophisticated technology to manage inventory in an omnichannel world. Tools that improve visibility and flexibility are at the top of the list.

Retail 69

Retail Technology Technology Management 69

Digimind

AUGUST 12, 2018

Get the most insights and trends with these social medial media monitoring strategies and best practices every digital marketer or social media analyst must know! The post The Five Commandments of Social Media Monitoring appeared first on Digimind Blog.

Marketing 58

Marketing Marketing Analysis Intelligence 58

Elegant BI

AUGUST 17, 2018

As advanced analytics and self-serve, augmented analytical tools make their way into the average enterprise, the average organization struggles to quantify the effects and, moreover, to understand and leverage the changes within the business. Every company is different and the impact of these types of tools will be unique in some ways, but there are many ways in which the introduction of advanced analytics to business users will typically impact your business.

Human Resources 52

Human Resources Knowledge Capital Education 52

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Zoominfo

AUGUST 15, 2018

Brand awareness is a critical, but often neglected component of B2B company growth. In fact, strong brand awareness is often linked to increased financial performance, higher sales volume, higher quality employees, valuable partnership opportunities and more. While branding is typically a marketing concern, every department and its constituents – from c-level down to hourly workers – has a role to play.

Sales 157

Sales Marketing Marketing Information 157

Digimind

AUGUST 16, 2018

What is Internal Billing? Internal billing in competitive intelligence is a method of charging internal customers (e.g. departments and functional units) for the CI services they use. Instead of bundling all CI costs under the CI department, an internal billing program allocates the various costs of every function (e.g. services, software, maintenance) to the business […].

Competitive Intelligence 40

Competitive Intelligence Competitive Intelligence Intelligence 40

Elegant BI

AUGUST 14, 2018

This article provides a brief definition of the multinomial-logistic regression classification algorithm and its uses and benefits. What is the Multinomial-Logistic Regression Classification Algorithm? Logistic regression measures the relationship between the categorical target variable and one or more independent variables It deals with situations in which the outcome for a target variable can have two or more possible types.

Algorithm 52

Algorithm Analysis Competitive Landscape Briefing 52

Zoominfo

AUGUST 12, 2018

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. But, many businesses still question the effectiveness and practicality of AI.

Intelligence 150

Intelligence Intelligence Sales Globalization 150

DC Velocity

AUGUST 14, 2018

Actions by local 89 officials raise chances of `no' votes by rank-and-file.

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Digimind

AUGUST 16, 2018

What is Internal Billing? Internal billing in competitive intelligence is a method of charging internal customers (e.g. departments and functional units) for the CI services they use. Instead of bundling all CI costs under the CI department, an internal billing program allocates the various costs of every function (e.g. services, software, maintenance) to the business units that consume them.

Competitive Intelligence 40

Competitive Intelligence Competitive Intelligence Intelligence 40

Elegant BI

AUGUST 14, 2018

This article provides a brief explanation of the ARIMA method of analytical forecasting. What is ARIMA Forecasting? Autoregressive Integrated Moving Average (ARIMA) predicts future values of a time series using a linear combination of its past values and a series of errors. This analytical forecasting method is suitable for instances when data is stationary/non stationary and is univariate, with any type of data pattern, i.e., level/trend/seasonality/cyclicity.

Analysis 52

Analysis Pharmaceutical IT Competitive Landscape 52

Zoominfo

AUGUST 12, 2018

Creativity isn’t a concept that can easily be put into words. So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives. 1.

Marketing 130

Marketing Marketing Gaming Management 130

DC Velocity

AUGUST 16, 2018

The logistics industry existed before Brad Jacobs. It will likely never be the same after him.

IT 66

IT 66

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Better Buys

AUGUST 16, 2018

At this point, you are probably 100% sure that you need to use email marketing as part of your marketing strategy. But when there are so many options, how could you know which email marketing automation software to pick? Well, do not fret. With several options in the market, that’s understandable and easy to solve. […].

Marketing 33

Marketing Marketing 33

Elegant BI

AUGUST 14, 2018

This article provides a brief explanation of the FP Growth technique of Frequent Pattern Mining. What is the FP Growth Algorithm? Frequent pattern mining (previously known as Association) is an analytical algorithm that is used by businesses and, is accessible in some self-serve business intelligence solutions. The FP Growth analytical technique finds frequent patterns, associations, or causal structures from data sets in various kinds of databases such as relational databases, transactional dat

Analysis 52

Analysis Business Algorithm Banking 52

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives. When asked why many cited the difficulties associated with measuring the ROI of their social media efforts ( source ).

Profiling 133

Profiling Marketing Marketing Management 133

DC Velocity

AUGUST 15, 2018

According to noted consultant Satish Jindel, it's been an ironclad way for carriers to leave money on the table.

IT 58

IT 58

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

Zoominfo

AUGUST 16, 2018

In an ideal world, all incoming leads would be ready to buy—unfortunately, that’s not always the case. In fact, 73% of all B2B leads are not ready to purchase the first time they interact with your brand. Yet, up to 80% of those prospects will be ready to buy from you – or a competitor – within 24 months ( source ). The trick to bridging this gap is to prevent these leads from going cold.

Sales 100

Sales Education Marketing Marketing 100

DC Velocity

AUGUST 12, 2018

One in three truck drivers leaves within the first three months of employment. New research aims to find out why.

Research 56

Research 56

DC Velocity

AUGUST 13, 2018

Firm also starts construction of integrated logistics center to offer transportation, warehousing, and distribution under one roof by 2020, Pyle says.

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40

DC Velocity

AUGUST 16, 2018

Median salary for logisticians jumped 21.7 percent to $63,960, Finder.com says.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

DC Velocity

AUGUST 15, 2018

Changes can help shippers provide more reliable fulfillment despite strains of tight capacity market, firm says.

Globalization 40

Globalization Management Marketing Marketing 40

DC Velocity

AUGUST 15, 2018

Community Load Match tool generates truckload spot quotes from approved brokers, firm says.

Technology 40

Technology Technology 40

DC Velocity

AUGUST 15, 2018

Seasonal factors not an issue as gains continue.

Marketing 45

Marketing Marketing 45

DC Velocity

AUGUST 17, 2018

Multi-modal, freight rail projects to receive nearly $1.5 billion.

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Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

DC Velocity

AUGUST 16, 2018

Australian software firm adds another TMS vendor to its stable.

IT 40

IT Technology Technology 40

DC Velocity

AUGUST 17, 2018

Site prep to begin in October; summer 2020 opening eyed.

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DC Velocity

AUGUST 14, 2018

Kevin Moriarty to be first permanent CFO since December.

Technology 40

Technology Technology 40