Top 10 questions in competitor research for product teams
Product teams will often conduct competitor analysis, to benchmark their own products, find the features of a competing product and understand the competitor’s product roadmap. The same key questions come up frequently in many competitor analysis projects. Across the hundreds of research projects that we have conducted, these are the top ten questions about competitors’ products that our customers want answered.
What are the competitor’s product features?
How much does the competitor charge for their products?
What do customers think of the competitor’s product features?
Do features vary for enterprise vs small business?
What features cater to the needs of different industries?
What technical support is available, and what service level agreements?
Are the competitor’s claims about their features true, or exaggerated, and do customers realize that?
What is on the competitor’s product roadmap?
How do competitor features compare against [our customer]’s features?
How many employees work in engineering, product management and product marketing, and how many have been hired recently?
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