Crayon
APRIL 9, 2021
The difference between product marketing and product management is not an especially clear one. Within a given organization, both product marketers and product managers are intimately familiar with prospects’ pain points , customers’ frustrations, competitors’ value propositions, and, of course, the product itself. Overlap aside, these two roles are considerably different — and equally important.
CIO
APRIL 6, 2021
As enterprises move ahead in their digital transformation journey, the massive trail of data from digital transactions is growing steadily, but for many organizations extracting intelligence from data remains a pipe dream.
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Cipher
APRIL 5, 2021
When it comes to effectively structuring a market and competitive intelligence (M/CI) team in the life sciences industry, there’s no universally-accepted approach. The structure of M/CI teams is subjective and defined by a wide range of different variables, from budget to corporate structure.
Smart Data Collective
APRIL 5, 2021
With individuals and their devices constantly connected to the internet, user data flow is changing how companies interact with their customers. Big data has become the lifeblood of small and large businesses alike, and it is influencing every aspect of digital innovation, including web development. What is Big Data? Big data can be defined as the large volume of structured or unstructured data that requires processing and analytics beyond traditional methods.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Crayon
APRIL 7, 2021
Conducting market research is never an easy task — it presents challenges to businesses of all shapes and sizes. With that being said, those with large budgets do enjoy certain advantages. When you have access to an endless array of top-tier tools and resources, you can uncover strategy-changing insights with relative ease. Does that mean businesses with small (or non-existent) budgets are out of luck?
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Cipher
APRIL 7, 2021
Sales is an inherently competitive function. You and your rivals are battling for every potential sale. When a customer chooses to go with you and not the company across the street, that’s a victory for your sales strategy.
Smart Data Collective
APRIL 4, 2021
Data-driven marketing has become the norm in almost every industry. Companies have found that big data can significantly improve the ROI of modern marketing campaigns. However, they must use the right technology to get the most out of their big data initiatives. There are a number of platforms that use big data to help marketers reach their target customers and engage with them more efficiently.
Intelligence Node
APRIL 7, 2021
Table of Contents Introduction: Adapting to the ‘New Normal’ of the CPG Industry 5 Key CPG eCommerce Challenges Top CPG Trends In The New Age Retail Economy Best Practices to Win the Evolving Online CPG Market Conclusion: The Way Forward is Digital There is not one industry or business that wasn’t impacted by the pandemic […]. The post Navigating the Changing CPG Retail Landscape – Challenges, Trends, & Best Practices appeared first on Blog.
ArchIntel
APRIL 6, 2021
ArchIntel™ -. In a crowded and highly competitive marketplace, identifying a company’s biggest competitors is crucial. A recent blog entry on Spyfu’s website stresses that competitive research is the foundation of any strong marketing strategy because it not only allows the entrepreneur to spot competitors but also helps expose their marketing tactics.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Zoominfo
APRIL 8, 2021
Sales methodologies like BANT — shorthand for budget, authority, need, timeframe — can help reps identify business opportunities at the outset of the sales process. However, when used at the wrong time and the wrong way — like checking off BANT criteria while talking to a prospect — reps lose ground qualifying prospective customers. Without a doubt, the B2B sales process is complicated.
Smart Data Collective
APRIL 7, 2021
Artificial intelligence has made marketing a lot easier. Savvy marketers are using AI technology to expand their reach through digital media. One of the ways that marketers can use AI to get more sales and exposure is through podcasts. AI has made it easier to optimize their podcast marketing strategies, which can be beneficial in numerous ways. How AI is Invaluable for Growing New Podcasts.
Octopus
APRIL 8, 2021
Read More. The post President of the Academy of Competitive Intelligence answers our questions appeared first on Octopus Competitive Intelligence.
ArchIntel
APRIL 6, 2021
ArchIntel™ -. “Current predictions show us the number of online buyers growing to 2.14 billion by 2021, making up around a quarter of the world’s population.” — Hostinger Tutorials. The coronavirus pandemic has changed the norm in business, posing various challenges for companies in terms of receiving and retaining customers. In a recent article , James Vince of Liist Studio said that the rate of reported difficult calls increased from 10 percent to 20 percent in two weeks when
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Zoominfo
APRIL 6, 2021
Automation is at the core of all business innovation today, and data is the commodity that fuels it. Marketers and sales reps can automate email campaigns, sales plays, meetings, and much more. Workflow automation allows them to interact directly with customers rather than waste time on these repetitive tasks. And research shows that companies who automate at scale are closing more deals than those who don’t.
Smart Data Collective
APRIL 8, 2021
Artificial intelligence has been very important for modern businesses. The market for AI technology is expected to be worth $37.9 billion within the next three years. Some of the changes that AI has brought are more obvious than others. A number of companies are using AI technology to improve their websites, design new logos, bolster their online marketing efforts and predict future trends.
Netbasequid
APRIL 9, 2021
Data visualization is a potent tool for brands. But there’s a right way and a wrong way to do it. Insights from visualized data are impactful to a brand’s decision-makers when executed correctly. Poor data visualizations fail to provide helpful intel and also create misleading impressions that send businesses off course. With that in mind, we’ll look at how to visualize data the right way.
ArchIntel
APRIL 6, 2021
ArchIntel™ -. The line separating employees with digital skills from those without has never been more apparent than it is today, amid the COVID-19 pandemic which is forcing businesses to take their operations online. An article in T-HQ tries to make an educated guess as to how the increased demand for technological solutions will affect companies’ hiring practices.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Zoominfo
APRIL 8, 2021
Sales methodologies like BANT — shorthand for budget, authority, need, timeframe — can help reps identify business opportunities at the outset of the sales process. However, when used at the wrong time and the wrong way — like checking off BANT criteria while talking to a prospect — reps lose ground qualifying prospective customers. Without a doubt, the B2B sales process is complicated.
Domo
APRIL 8, 2021
Modern BI for all. Four little words. One massively important concept. Especially at a time like this, when data is growing exponentially while organizations face unprecedented challenges. To survive, businesses need something better than what they’ve had to work with. Modern BI for all is that something. Which is why it was the theme of Domopalooza 2021 , and why more than 11,000 business leaders participated in the virtual event late last month.
Dataversity
APRIL 5, 2021
Click to learn more about author Kendall Clark. The mandate for IT to deliver business value has never been stronger. In fact, 76% of executives believe IT must be an active partner in developing business strategy. Agility is key to success here. However, most enterprises are hampered by data strategies that leave teams flat-footed when […]. The post Why the Next Generation of Data Management Begins with Data Fabrics appeared first on DATAVERSITY.
ArchIntel
APRIL 6, 2021
ArchIntel™ -. Netherland-based IT company Social Links on Tuesday announced the impending launch of a new software product aimed at facilitating open-source data investigations. Called, Social Links PRO, the new OSINT tool was designed to run on the IBM i2 Analyst’s Notebook platform. The Dutch firm said in a statement that its latest product will provide IBM with data methods and open-source intelligence solutions, making it the first OSINT provider to be integrated into the software.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Vable
APRIL 7, 2021
Welcome to the second conference post this month. Full BIALL is back! After last year’s shortened (but brilliant) online version, once again we are looking forward to a 3 day event. I am particularly excited about the BIALL conference because I am delivering one of the parallel sessions. The theme this year is “Bodies in the library: sleuthing, plotting and making the case”.
Netbasequid
APRIL 6, 2021
Have you been wondering what Natural Language Processing (NLP) is and why so many companies are using it? We created this guide to everything NLP to walk you through what it is, how it works, where you should be using it and some tips to get you started! It’s a primer you’ll want to bookmark for later reference as you sort out which tools to have in your marketing stack – and to help you describe NLP’s importance to key stakeholders in your company.
BI Insight
APRIL 7, 2021
I am excited to announce that our amazing team at Data Vizioner has developed a lightweight and easy to use external tool for Power BI Desktop named Power BI Exporter. The Power BI Exporter is a free community tool available for download here. With External Tools General Availability, you can expect to see more and … Continue reading Exporting Power BI Desktop Data Using Power BI Exporter.
ArchIntel
APRIL 7, 2021
ArchIntel™ -. Fueling the seemingly unquenchable energy requirements of the world’s largest economy calls for the combined use of petroleum, coal, natural gas, geothermal, solar power, hydropower, nuclear power as well as other renewable and clean energy sources. Today, the United States is the planet’s top producer and supplier of energy – but it is also the biggest power consumer.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Evalueserve
APRIL 5, 2021
5 Emerging Trends in Competitive Intelligence. Competitive Intelligence is nothing new to businesses and its importance in business function and decisions is increasing year to year. . It can be difficult to identify the trends in competitive intelligence. . Luckily, we’ve identified 5 emerging trends in competitive intelligence after helping F1000 companies with CI. . .
Netbasequid
APRIL 7, 2021
Text analysis is the process of sorting, analyzing and gaining insight from text sources. The digital age produces enormous amounts of text data that is overwhelming yet rich in insight. Thanks to data science and artificial intelligence, machine learning can mine the rich resources of text data and break it down into its components to identify themes, sentiment, trends and many other indicators found within.
Dataversity
APRIL 5, 2021
Click to learn more about author John Russell. It is estimated that by the end of 2020, there were approximately 40 zettabytes (40 trillion gigabytes) of data in the world. If it feels a bit difficult to wrap your head around that number, don’t worry – you are not alone! It is a truly staggering […]. The post The Importance of Data Science and Analytics in the Finance Industry appeared first on DATAVERSITY.
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