Sat.Oct 29, 2022 - Fri.Nov 04, 2022

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New AI Advances Increase User Reach with Advanced Targeting

Smart Data Collective

Artificial intelligence has upended the digital marketing profession. A growing number of marketers are using AI to optimize and automate marketing campaigns in fantastic ways. Jason Hall, Founder and CEO of FiveChannels described some of the phenomenal benefits of leveraging AI in digital marketing in a post in Forbes. Hall states that AI hasn’t removed the need for human input in marketing, but it has helped remove a lot of the monotonous tasks that humans used to participate in.

Algorithm 320
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Why Modernizing Mainframe Development Needs Secure Open Source

CIO

By Milan Shetti, CEO Rocket Software According to a recent Rocket Software survey , 80% of IT professionals categorize the mainframe as critical to their business. But in order to be successful in today’s technology-driven world, businesses that rely on the mainframe must modernize their operations and integrate the latest tools and technologies. Companies choosing to abandon their mainframe face a costly endeavor, risk downtime, and lose out on powerful benefits.

Security 662
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Speed Up Power BI Dataset Refresh Performance In Premium Or PPU By Changing The “Parallel Loading Of Tables” Setting

Chris Webb BI

Do you have a a large dataset in Power BI Premium or Premium Per User? Do you have more than six tables that take a significant amount of time to refresh? If so, you may be able to speed up the performance of your dataset’s refresh by increasing the number of tables that are refreshed in parallel, using a feature that was released in August 2022 but which you may have missed.

Profiling 291
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Unicorn Startups: What Are They and How to Build One?

mention

Not that long ago, unicorn startups were very rare entities. Less than 100 new unicorns were founded annually between the years 2011 and 2014, but the niche has been on a dramatic incline over the last decade, with 291 new unicorns registered in 2021 according to business research provider Crunchbase. If you are new to the term ‘unicorn startup’, it’s ultimately a privately owned startup company that has a valuation of $1 billion.

Startups 144
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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AI Data, Traditional Trading, and Modern Investments

Smart Data Collective

Artificial intelligence is drastically changing the future of finance. Financial institutions spent over $10.1 billion on AI last year. One of the many ways that AI is being leveraged in finance is by helping improve the experience of investors. Modern investors enjoy a much smoother trading experience than their predecessors. Thanks to the invention of the internet, everything from conducting trades to downloading comprehensive reports can be completed almost instantly.

Finance 340

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What-If Analysis With Excel Power Pivot: Automatically Refreshing Individual Tables In The Excel Data Model Using VBA

Chris Webb BI

Sometimes, when you’re analysing data, you need to be able to change variables and see what the impact is: for example you might want to see what your profit margin looks like if tax rates are set at different levels. Power BI’s what-if parameter feature can do this but it has the limitation that you can’t enter any value you like – you need to create a table containing all possible variable values in advance.

Analysis 226
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How to Create a SWOT Analysis to Update Your Organization’s Strategy

mention

SWOT (Strengths, Weaknesses, Opportunities, Threats) is a method used to evaluate a company and its environment. It’s a framework that helps organizations identify internal and external factors that may impact their business. The banking sector leads all industries in terms of data-driven decision-making. 65% of banking institutions use data to make informed decisions.

SWOT 130
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What to Look for in a Data-Savvy Fintech Marketing Agency

Smart Data Collective

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021. The Fintech sector is among those most reliant on data-driven marketing.

Marketing 337
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What digital business acceleration means for Gulfstream Aerospace’s CIO

CIO

Gulfstream Aerospace, a key business unit of General Dynamics, is a household name in technologically advanced business aircraft. It all began with The Grumman Gulfstream I in 1958, and today it has about 3,000 business jets in service worldwide. With company headquarters in Savannah, Georgia, Sheryl Bunton, the company’s SVP and CIO, joined in 2015 to lead the manufacturer’s Business Technology Unit, meaning she oversees all the technology solutions, cybersecurity, and digital transformation st

Business 658
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Sales Stories: 3 Ways ZoomInfo Helps Reps Prospect Smarter

Zoominfo

For people who build products, real user feedback is simply invaluable. It’s the only way to learn about the challenges your customers face, and find out what kind of features they need from you. But along with that practical insight, you also get great stories — concrete examples of how your work makes a difference in people’s lives, from the first time they check the email over their morning coffee to the moment they close their laptops at the end of the day.

Sales 130
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How to Dominate Retail with Omnichannel Pricing

Intelligence Node

Despite rapid technological progress, most businesses miss out on lucrative sales. They struggle to decode what’s working and what isn’t and find it hard to deploy all of the contextual. The post How to Dominate Retail with Omnichannel Pricing appeared first on Blog.

Retail 104
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365 Data Science Courses Free Until November 21

Smart Data Collective

Big data technology is becoming a more pressing issue for companies around the world. However, many companies don’t understand enough about data to utilize it effectively. A recent survey found that a stunning 47% of companies have only a limited data strategy. One of the biggest reasons that companies don’t have better data strategies is that employees aren’t educated about the merits of big data.

Education 288
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With Better Business Transaction Monitoring, Enterprises Move Away From Manual Tasks, Curb Revenue Loss

CIO

An organization depends on its financial institution to complete a major transaction, but a glitch holds up funds, negatively impacting cash flow. Meanwhile, regulators fined a different financial institution for failing to catch fraudulent transactions. In both situations, better business transaction monitoring could have helped prevent negative, costly outcomes.

Loss 617
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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ZoomInfo x Bain: 10 Insights From Our CMO Event

Zoominfo

In collaboration with Bain & Company , we recently hosted two panel discussions for enterprise CMOs in New York and Boston. ZoomInfo CEO and co-founder Henry Schuck and Chief Marketing Officer Bryan Law led the discussions, along with Bain partner Rishi Dave. Here are 10 of the strongest insights from the discussions, including the importance of effective go-to-market strategies across sales and marketing teams, and how the current wave of economic uncertainty is affecting companies’ a

Win 100
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The ultimate guide to competitive intelligence monitoring - 2023 edition

WideNARROW

An effective competitive intelligence monitoring process is the fuel to keep your competitive intelligence program running on all cylinders, but with all of the information out there, it can also be the bain of your existence. As you start to look into 2023 and consider your intelligence process, it can be helpful to audit your current monitoring capabilities and explore procedural or infrastructure improvements for the new year.

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Top Solutions for Cybersecurity Regulatory Compliance

Smart Data Collective

As the Internet of Things becomes increasingly instrumental in the workplace, company and consumer data risk grow. It’s no secret that hackers have discovered and implemented complex methods to access crucial data from businesses of all sizes across all industries, including the federal government. The rising threat and vulnerabilities have ultimately prompted state and federal officials to enact cybersecurity regulations to strengthen data protection nationwide.

Education 281
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How Trainline’s CTO stays on track with professional development

CIO

Few would swap sunny San Francisco and the innovation of Silicon Valley for a train ticketing company serving disgruntled UK commuters, but try telling that to Trainline CTO, Milena Nikolic. A long-time Googler, who’s role as engineering director saw her lead the Google Play developer ecosystem, Nikolic was keen for something new that offered a greater sense of social purpose. “ I had been at Google for so long that I stopped counting,” she says.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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To Build or Buy: 3 Things IT Leaders Should Ask Themselves

Dataversity

IT Service Management (ITSM) and business platforms have enabled enterprises to rapidly build and buy cloud solutions and applications that improve modern business. Platforms like ServiceNow, Salesforce, and Workday take the guesswork out of adopting new tools that can automate workflows, ease compliance and security woes, and smooth business operations.

IT 98
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Understanding Your Audience in a Cookie-less World

Netbasequid

As cookie-based advertising is set to be eliminated in the coming year, many marketers are wondering how this will affect their consumer research strategies. More importantly, they want to know if there are alternative methods they can use to understand and reach their multi-faceted audiences. There are ways. Let’s explore! Our recent Adweek webinar, The Marketer’s Guide to Post-Cookie Targeting: Evolve Beyond Third-Party Data shared ways to prepare for the impending shift by adopting advanced t

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New Traders Discover Benefits of Cloud-Based Trading Platforms

Smart Data Collective

Cloud technology is changing the state of many different industries. The financial sector is one of those most heavily influenced by cloud technology. Finance companies are projected to spend $68.8 billion on cloud services by 2028. The market is growing at a rate of 20.5% a year. A number of different sub-sectors of the financial industry are driving demand for cloud technology.

Advantage 229
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Product manager salary: Pay range factors, tips for making more

CIO

As project-based business practices give way to product-focused cross-functional teams, the product manager role is taking on prominence, increasingly attracting interest from job candidates who might otherwise go into IT. A product manager coordinates technical, marketing, and business functions, taking ownership over a specific product or service over the course of its lifecycle.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Seven Ways Data-Driven Decision-Making Can Benefit Maritime

Dataversity

The maritime supply chain is critical to the global economy and is responsible for carrying 90% of world trade. Estimates from the International Chamber of Shipping indicate that around 11 billion tons of goods are transported by ships each year, from raw materials to cargo containers. Digital transformation in the maritime sector has accelerated in recent […].

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Monthly SEO Report Template - What You Need to Include

SpyFu

A good monthly SEO report draws the line differentiating a good SEO consultant from a bad one. You need to be able to provide your clients with a detailed report that helps them understand the value of your work. Your monthly SEO report should contain actionable insights and key data points so your clients can understand where they initially stood and how much progress you’ve made.

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Strategies to Make Better Profits for CPAs During Tax Season

Smart Data Collective

As soon as the tax season starts in the US, accounting professionals and CPAs get their hands full, smoothing out tax preparation and filing the subsequent returns. This involves gathering data and organizing documents. Tax filing is an ongoing process that runs throughout the year and has great responsibilities attached to it. When ignored, things can run out of hand at the eleventh hour and become chaotic.

Banking 203
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Menora Mivtachim goes digital to speed up pension transfers

CIO

The pace of population aging is accelerating. In 2020, people aged 60 and older already outnumbered children younger than five, and by 2050, the world’s population of those 60 and older will double according to the World Health Organization. So, for instance, it’s not surprising that retirees represent the largest growth segment in Israel’s insurance sector.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.